In a new showcase at the 2019 Path to Purchase Expo, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.

These technologies were curated by Path to Purchase IQ and i2i for their ability to enhance consumer engagement, enliven the store environment or improve internal operations for manufacturers and/or retailers.

This video showcases Reflekt Me, a user experience enhancement for e-commerce websites that lets shoppers see how products will look on people similar to themselves in label size and body type. The software is designed to deliver a dynamic, personalized, empowering and authentic shopping experience.