Emerging Technology: CrowdRelief

Jacqueline Barba
Associate Editor, Path to Purchase Institute
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In a new showcase at the 2019 Path to Purchase Expo, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.

These technologies were curated by Path to Purchase IQ and i2i for their ability to enhance consumer engagement, enliven the store environment or improve internal operations for manufacturers and/or retailers.

This video showcases CrowdRelief, a community aid platform that uses specialized apps to connect non-profits, national brands and private citizens to directly rebuild the lives of needy individuals affected by natural disasters by fulfilling their wish lists for supplies and household needs.