Emerging Technology: AD Persistence

Jacqueline Barba
Associate Editor, Path to Purchase Institute
Jacqueline Barba profile picture

In a new showcase at the 2019 Path to Purchase Expo, attendees were able to test drive a variety of cutting-edge digital tools courtesy of technology commercializer i2i Labs.

These technologies were curated by Path to Purchase IQ and i2i for their ability to enhance consumer engagement, enliven the store environment or improve internal operations for manufacturers and/or retailers.

This video showcases AD Persistence, a patented protocol dedicated to digital ad delivery and attribution. The software seamlessly transforms ineffective, transient digital ads into valuable, extended lifecycle digital assets that can be managed, tracked, personalized, analyzed and monetized beyond the initial ad impression to improve mobile conversion, ad viewability, attribution, quality of experience, and return on ad spend in a privacy-compliant manner. 

The cloud-based platform provides the ad industry with an intelligent, bi-directional, communication protocol dedicated to digital ad delivery and attribution and designed to easily integrate into existing digital advertisement ecosystems.