Path to Purchase IQ parent company EnsembleIQ has promoted Joe Territo to the role of executive vice president of content and communications.
Territo joined EnsembleIQ in 2019 as senior vice president of content and was tasked with developing and executing a cohesive content strategy. His work has increased audience engagement with EIQ offerings, and the offerings of its customers. He also served as brand director of Path to Purchase IQ before being promoted in 2021 to EVP of content. In that role, Territo partnered with multiple EIQ brands to lead development of a series of hybrid video and podcast experiences.
In his new role, Territo is also responsible for communications strategy and execution, including public relations and marketing. He will continue leading collaboration among EIQ brands and shared services teams to develop new and innovative products and content optimization practices, resulting in audience engagement growth.
“Joe has had a powerful impact on mobilizing teams across our organization to creatively drive engagement that has increased the value of our products to the companies supplying and serving our audiences,” Jennifer Litterick, CEO of EnsembleIQ, said in a news release. “His oversight is now expanding to lead communications efforts that will enhance awareness of EnsembleIQ’s business intelligence offerings across all the industries and segments we serve throughout the entire path to purchase.”
Before joining EIQ, Territo served as chief content officer of business information services provider Penton, spearheading the company’s digital transformation prior to it being acquired by Informa for $1.6 billion. Territo also served as vice president of content at the Newhouse family’s Advance Local, and executive producer with Time Inc. New Media, where he managed design and production of digital content for Time, Money, Fortune, Sports Illustrated and People. Territo started his career as a news reporter for Advance’s Star-Ledger in Newark, NJ, and shifted his responsibility to help lead the launch of the company’s first local news website, NJ.com.