05/28/2018
Effie Case Study: Strangewich Challenge
Unilever brought new life to the Hellmann’s mayonnaise brand with the “Strangewich Challenge,” a social sweepstakes and live event that added the unique twist of having mom and dad eat whatever crazy concoctions their kids made – and share it.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
