05/31/2018
Effie Case Study: Oreo Walmart World Record Dunk
With a brand and product as established as the Oreo cookie, it takes a really great idea to generate product growth at Walmart nationwide by 13% and increase the cookie category by 26%. Mondelez hit those numbers with its Oreo Walmart World Record Dunk program.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
