06/03/2018
Effie Case Study: Eggo Waffle Bar Food Truck
Stuck behind cold vault doors down the frozen aisle, frozen foods are challenged with getting out in front of shoppers. Kellogg tackled this issue at Walmart by driving an Eggo waffle food truck out to 200 Walmart parking lots in Texas to show just how versatile the Eggo waffle is in various meals.
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