Perspectives

The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.

Fresh off two of our industry’s largest tradeshows — CES and NRF — Editorial Director Jessie Dowd says her head is still spinning from all the cool tech she saw, the fascinating conversations about the future of commerce, and all the emerging AI tool

As a consumer psychology aficionado, Editorial Director Jessie Dowd finds shopper behavior insights and research fascinating, which makes the November/December issue of P2PI Magazine extra special.

This October, we’re beyond excited to co-host our very first international event — Retail Media Summit UK — in London along with our partner SMG, writes Editorial Director Jessie Dowd.

With the inaugural Retail Media Awards, our goal was simple: Honor those marketers who are retail media pioneers making impactful change in their companies and in the industry.

Generative AI and its impact on businesses is just beginning to be understood, but it marks a decidedly clear fork in the road for the next era of technology and the evolution of many industries as we currently know them, says Editorial Director Jess

Consumer trends — and society overall — are changing in ways we can no longer anticipate, making it increasingly hard to predict the ever-moving target of shopper behavior, says Editorial Director Jessie Dowd.

The challenges of evolving workplace models are affecting all businesses in how they recruit and retain talent and operate — and the commerce marketing industry is no exception, says Editorial Director Jessie Dowd.

With the New Year just around the corner, Editorial Director Jessie Dowd feels compelled to reflect on all the changes, successes, challenges and surprises of the last year — both here at P2PI and across the commerce marketing industry.

Editorial Director Jessie Dowd wonders if cannabis will be the disruptor that turns the BevAlc, Big Pharma and wellness industries on their heads.

Ushering in a new era for the Path to Purchase Institute, we introduce a revamped logo, design and name. Welcome to P2PI Magazine!