A collection of news, articles and other featured content about E-commerce.


  • Doritos Spins the Wheel at Walmart

    PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.
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  • A Cookie-less World Creates an Appetite for Retail Media

    Changes to third-party cookie policies are forcing a seismic shift in how marketers acquire, retain and engage with consumers. Are retail media networks the solution?
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  • Brands to Discuss Best Practices at Digital Shopper Commerce Forum

    Commerce expert April Carlisle will lead a panel discussion with executives from Jack Link's, Mondelez International and Conagra Brands during the Path to Purchase Institute's Digital Shopper Commerce Forum, a virtual event taking place June 15 and 16.
  • Direct-to-Consumer: A Viable Option

    Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands.
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  • OneSpace to Discuss Content Optimization at Digital Shopper Commerce Forum

    During the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16, OneSpace's Amanda Wolff will share tips for optimizing product content on online platforms for retailers including Amazon, Walmart and Target.
  • People to Watch 2021: Kelly Taylor

    ​​​​​​​Following internships at NBC News and “The Late Show with David Letterman,” Kelly Taylor planned for a career in broadcast journalism or television production. But she pivoted while finishing her degree at the University of Notre Dame.
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  • People to Watch 2021: Colleen Kerins

    Colleen Kerins was an avid sports fan growing up in Western Pennsylvania. She chose to attend the University of Florida not only for its business school but also because of its strong football tradition.
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  • Activation Gallery: Shoppable Media

    Having watched activity increase over the last year (and even further back), Institute editors put the spotlight on “shoppable media” for this month’s gallery.
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  • People to Watch 2021: Bridget Nordlund

    ​​​​​​​Bridget Nordlund believes that lasting solutions to our greatest environmental issues are found through collaborating purposefully, asking questions and not being afraid to test new approaches.
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  • People to Watch 2021: Jessica Jaeger

    Jessica Jaeger had business acumen from a very early age, having used all of her chore money to buy office supplies and then work role playing with her sister.
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  • People to Watch 2021: Carrie Mesing

    ​​​​​​​A self-proclaimed food fanatic who thrives in fast-paced, entrepreneurial environments, Carrie Mesing was studying developmental economics in college when she fell in love with the food industry and took an internship at Giant Eagle.
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  • Walgreens Offers Same Day Delivery

    Walgreens this month launched same-day delivery in less than two hours to shoppers across the U.S. for more than 24,000 retail products.
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  • ‘Shop Now,’ Cry Later

    ​​​​​​​As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
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  • Keeping Consumers Engaged Online Post-Pandemic

    ​​​​​​​The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.
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  • Harry's Shoots Hoops at Walmart

    Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
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  • Scotts Touts Lawn Care at Home Depot

    Scotts Miracle-Gro invited Instagram users to stock up and save on lawn care at Home Depot ahead of spring. 
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  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
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  • Optimizing Retail Media: Killing the Purchase Funnel

    E-commerce has flattened the funnel, forcing companies to adjust traditional practices and mindsets. 
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  • Shopper Engagement Partner Showcase

    Visit a virtual shopping environment and interact with exhibits focused on creative solutions to help your brand stand out, drive purchase and build loyalty. Fresh insights and trends on the use of Digital Tools and In-Store Solutions including Content Development, Incentives, Media, and Packaging.
  • Shopper Marketing in an Age of Confluence

    Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
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  • Shift7 Digital, Salsify Help Manufacturers With Digital Shelf

    ​​​​​​​Shift7 Digital, a digital agency for manufacturers, announced a new strategic partnership with Salsify, a commerce experience management platform that helps brands win on the digital shelf.
  • Brown-Forman Gives ‘Cheers’ to Stay-at-Home Hosts

    To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.
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  • DTC Brand Customizes Haircare at Target

    The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.

A collection of news, articles and other featured content about E-commerce.