Rogers, Arkansas-based Bold Strategies, a strategic e-commerce consultancy, has hired Chase Carter as director of creative and web development. Carter is an experienced leader with extensive experience in User Experience ("UX") design with brands including Disney, Walmart, Miller Coors and Dreamworks.
Bold Strategies offers end-to-end e-commerce capability for brands in the CPG space. Strategy, development, marketing, and analytics are included.
The hire supports the rapid growth of the their direct-to-consumer (DTC) practice.
"Client interest in DTC exploded in 2020 as traditional retail options shut down,” Bold president Allan Peretz said. “Brands now have a greater appreciation for the value of owning their own distribution channels. The addition of Chase to our team brings exceptional strategic and technical horsepower to our already outstanding web development and creative groups."
In his role, Chase will oversee the development, testing, and optimization of client e-commerce websites. "I'm delighted to be a part of the Bold team," Chase said. "I joined because of the mix of talent the company has brought together – truly everything needed to succeed in a web-based product business."