Our interactive guide shines a spotlight on the evolving e-commerce capabilities and related marketing opportunities at 16 leading U.S. retailers, all to build a seamless omnichannel shopping experience. Produced in conjunction with Menasha.
Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, we're transforming our Path to Purchase Live event plan into an enhanced, multifaceted virtual offering that allows our audience to attend safely, and remotely.
From the ever-expanding retail media landscape to changing shopper behaviors fueled by the pandemic, effective shopper marketers need to continually expand their knowledge base to develop new skills and capabilities.
For the first time, Shopify merchants with a TikTok For Business account will be able to add a shopping tab to their TikTok profiles and sync their product catalogs to create a mini storefront that links directly to their online store for checkout.
Albertsons Companies is executing an omnichannel "reintroduction" to shoppers that includes a rebranded loyalty program and an updated Deals & Delivery mobile application as the grocer evolves its strategy.
Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.