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E-commerce

A collection of news, articles and other featured content about E-commerce.

Best Buy Props Up 'Be-At-Home Essentials' Amid Outbreak

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

Grocery merchandising

COVID-19: What Grocers Can Do

As the world grapples with COVID-19, Mercatus shares stats about high-performing product categories and insights for grocers to handle the situation.

Efforts include offering free home delivery of certain prescriptions, as well as monitoring its drug and product supply chain, disinfecting stores and supporting front-line employees. 

Sephora will close its stores in the U.S. and Canada through April 3 – as of 5 p.m. local time Tuesday, March 17.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

In the wake of the ongoing COVID-19 outbreak, CVS Health has begun waiving fees for home delivery of prescription medications.

The impact from coronavirus panic shopping helped Costco post an astonishing 11.7% increase in same-store sales for the month of February.

Path to Purchase IQ looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

The Path to Purchase Institute is delighted to announce that Jennifer Reiner, Senior Director of Omnichannel Marketing & E-commerce at Del Monte Foods, is the second inductee into its Hall of Fame for 2020.

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

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