Colleen Kerins was an avid sports fan growing up in Western Pennsylvania. She chose to attend the University of Florida not only for its business school but also because of its strong football tradition.
Following internships at NBC News and “The Late Show with David Letterman,” Kelly Taylor planned for a career in broadcast journalism or television production. But she pivoted while finishing her degree at the University of Notre Dame.
A self-proclaimed food fanatic who thrives in fast-paced, entrepreneurial environments, Carrie Mesing was studying developmental economics in college when she fell in love with the food industry and took an internship at Giant Eagle.
As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.
Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.