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E-commerce

A collection of news, articles and other featured content about E-commerce.

Entertainment: The Hot New CPG Currency

Sheltering-in-place consumers are trying out new products and brands to help alleviate boredom. Brands that can leverage the power of novelty have an opportunity to convert new loyalists to the cause.

P&G Expands Joy + Glee Brands

​​​​​​​A year after exclusively launching the Joy shaving brand at Walmart, Procter & Gamble has expanded both its retail reach and brand proposition.

Target has become the first mass merchant to utilize the Instagram Checkout e-commerce solution the social media platform launched in March 2019.

In a maturing market with greater interest from big CPG, remaining a direct-to-consumer brand is a dubious proposition.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

According to an April survey from technology platform Namogoo, 55% of respondents have purchased personal care products online since the COVID-19 outbreak began.

The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

Strains on Amazon's warehouses due to surging demand during the COVID-19 pandemic caused caused the e-tail giant to postpone the two-day sales event typically held in July.

Walmart is shutting down its Jet.com subsidiary to focus on its namesake dot-com business, which is experiencing significant growth during the COVID-19 pandemic.

The beverage giant positioned the launch of the websites, PantryShop.com and Snacks.com, mainly as a response to pandemic buying habits.

A recent study from UPS subsidiary Ware2Go indicates COVID-19 is creating new e-commerce patterns and anxieties among consumers.

The Resonate Coronavirus Connected Flash study posed more than 100 questions in March to nearly 5,000 consumers. Here are some results.

Home Depot has shifted its marketing efforts to spotlight its e-commerce capabilities and position itself as a retailer that's "here to help" during the COVID-19 pandemic.

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