E-commerce

Press enter to search
Close search
Open Menu

E-commerce

A collection of news, articles and other featured content about E-commerce.

The Retail Media Play

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

Del Monte's Reiner to Enter Institute's Hall of Fame

The Path to Purchase Institute is delighted to announce that Jennifer Reiner, Senior Director of Omnichannel Marketing & E-commerce at Del Monte Foods, is the second inductee into its Hall of Fame for 2020.

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

​​​​​​​Major retailers’ brick-and-mortar stores were decked out with holiday P-O-P materials as usual in 2019 (and Path to Purchase Institute members can visit P2PI.org to see much of that activity), but our editors decided to showcase digital activation in this month’s Activation Gallery.

Path to Purchase Institute's annual analysis of the e-commerce-related marketing, merchandising and advertising opportunities available to brand marketers through the activities of 16 leading retailers.

A "Walgreens Stories" blog post by Brittany Kurk of Walgreens News documented the start of the retailer’s drone delivery pilot with Wing, a subsidiary of Alphabet.