A collection of news, articles and other featured content about E-commerce.

E-commerce

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  • Walgreens Offers Same Day Delivery

    Walgreens this month launched same-day delivery in less than two hours to shoppers across the U.S. for more than 24,000 retail products.
  • Activation Gallery: Shoppable Media

    Having watched activity increase over the last year (and even further back), Institute editors put the spotlight on “shoppable media” for this month’s gallery.
  • People to Watch 2021: Colleen Kerins

    Colleen Kerins was an avid sports fan growing up in Western Pennsylvania. She chose to attend the University of Florida not only for its business school but also because of its strong football tradition.
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  • People to Watch 2021: Kelly Taylor

    ​​​​​​​Following internships at NBC News and “The Late Show with David Letterman,” Kelly Taylor planned for a career in broadcast journalism or television production. But she pivoted while finishing her degree at the University of Notre Dame.
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  • Direct-to-Consumer: A Viable Option

    Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands.
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  • People to Watch 2021: Jessica Jaeger

    Jessica Jaeger had business acumen from a very early age, having used all of her chore money to buy office supplies and then work role playing with her sister.
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  • People to Watch 2021: Bridget Nordlund

    ​​​​​​​Bridget Nordlund believes that lasting solutions to our greatest environmental issues are found through collaborating purposefully, asking questions and not being afraid to test new approaches.
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  • People to Watch 2021: Carrie Mesing

    ​​​​​​​A self-proclaimed food fanatic who thrives in fast-paced, entrepreneurial environments, Carrie Mesing was studying developmental economics in college when she fell in love with the food industry and took an internship at Giant Eagle.
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  • ‘Shop Now,’ Cry Later

    ​​​​​​​As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
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  • Keeping Consumers Engaged Online Post-Pandemic

    ​​​​​​​The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.
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  • Harry's Shoots Hoops at Walmart

    Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
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  • Scotts Touts Lawn Care at Home Depot

    Scotts Miracle-Gro invited Instagram users to stock up and save on lawn care at Home Depot ahead of spring. 
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  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
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  • Optimizing Retail Media: Killing the Purchase Funnel

    E-commerce has flattened the funnel, forcing companies to adjust traditional practices and mindsets. 
    Optimizing Retail Media Session

A collection of news, articles and other featured content about E-commerce.