A collection of news, articles and other featured content about E-commerce.


  • Doritos Spins the Wheel at Walmart

    PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.
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  • A Cookie-less World Creates an Appetite for Retail Media

    Changes to third-party cookie policies are forcing a seismic shift in how marketers acquire, retain and engage with consumers. Are retail media networks the solution?
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  • Brands to Discuss Best Practices at Digital Shopper Commerce Forum

    Commerce expert April Carlisle will lead a panel discussion with executives from Jack Link's, Mondelez International and Conagra Brands during the Path to Purchase Institute's Digital Shopper Commerce Forum, a virtual event taking place June 15 and 16.
  • Direct-to-Consumer: A Viable Option

    Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands.
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  • OneSpace to Discuss Content Optimization at Digital Shopper Commerce Forum

    During the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16, OneSpace's Amanda Wolff will share tips for optimizing product content on online platforms for retailers including Amazon, Walmart and Target.
  • People to Watch 2021: Kelly Taylor

    ​​​​​​​Following internships at NBC News and “The Late Show with David Letterman,” Kelly Taylor planned for a career in broadcast journalism or television production. But she pivoted while finishing her degree at the University of Notre Dame.
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  • People to Watch 2021: Colleen Kerins

    Colleen Kerins was an avid sports fan growing up in Western Pennsylvania. She chose to attend the University of Florida not only for its business school but also because of its strong football tradition.
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  • Activation Gallery: Shoppable Media

    Having watched activity increase over the last year (and even further back), Institute editors put the spotlight on “shoppable media” for this month’s gallery.
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  • People to Watch 2021: Bridget Nordlund

    ​​​​​​​Bridget Nordlund believes that lasting solutions to our greatest environmental issues are found through collaborating purposefully, asking questions and not being afraid to test new approaches.
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  • People to Watch 2021: Jessica Jaeger

    Jessica Jaeger had business acumen from a very early age, having used all of her chore money to buy office supplies and then work role playing with her sister.
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  • People to Watch 2021: Carrie Mesing

    ​​​​​​​A self-proclaimed food fanatic who thrives in fast-paced, entrepreneurial environments, Carrie Mesing was studying developmental economics in college when she fell in love with the food industry and took an internship at Giant Eagle.
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  • Walgreens Offers Same Day Delivery

    Walgreens this month launched same-day delivery in less than two hours to shoppers across the U.S. for more than 24,000 retail products.
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A collection of news, articles and other featured content about E-commerce.