The DressingRoom by Gap Mobile App
Gap Inc. is using augmented reality technology in a new mobile app for Google-Tango phones called The DressingRoom by Gap. The app enables shoppers to try on virtual outfits on their personally chosen avatar. Users at home can substitute the feel of stepping into a dressing room by selecting one of five avatar body shapes and then try on available outfits in various sizes that are superimposed over that avatar shape and presented in the shopper’s current environment. Shoppers can also put multiple avatars side by side to view different sizes next to one another. In a way, the shopper can try on the outfit and see what it’s like wearing it in her own living room. If the shopper likes what she sees, she can purchase the outfit right there in the app. The app was announced at the Consumer Electronics Show and on Gap’s blog. Avametric, San Francisco, developed the app with Google.