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07/13/2021

Dollar General Stocks Summer Exclusives

Cyndi Loza
Managing Editor, Member Content, P2PI
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a close up of a bottle

Dollar General kicked off the summer season by stocking new and exclusive SKUs from brands including Coty's CoverGirl.

The dollar store chain recently launched lineup of exclusives includes:

  • A permanent "Blue Charcoal" hair dye from Henkel Corporation's Schwarzkopf Got2b "Metallics" priced at $10. 
  • CoverGirl "Simply Ageless" anti-aging liquid foundation in 45-fluid ounce bottles for $8. 
  • "Nashville Hot Chicken"-flavored chips from PepsiCo's Lay’s. Priced at $3 per 7.75-ounce bag (or two for $5), the chips have flavor hints of cayenne pepper and paprika, and taste of fried chicken. 

Dollar General also rolled out a line of private-label energy drinks called Ntense in late April. Now available in all 17,000-plus DG stores, the drinks are available in "Berry Voltage," "Power Punch," "Electric Citrus" and "Low Calorie Berry Punch" flavors and formulated with 160 milligrams of caffeine as well as ginseng, guarana and taurine. A promotional page within dollargeneral.com and a carousel ad in May plugged the energy drinks.  

graphical user interface, website

"DG continually strives to help make our customers’ shopping experience relevant and meaningful," said the retailer in a May 19 blog post announcing the products. "Whether it’s exclusives from some of America’s favorite national name brands or new, high-quality private brands, DG knows our customers trust us to help save on the essentials and the items they want."

Elsewhere in stores, multiple account-specific displays plug deals at Dollar General, including: 

  • A floorstand from Keurig Dr Pepper merchandising new Dr Pepper Zero Sugar touts a "2 for $3" deal on bottles from the brand from May 17 through July 18. 
  • Shelf trays stocking Mondelez International's Ritz and Chips Ahoy dangle $1 off two eligible Nabisco cookies or crackers packs from June 13 through July 17 via DG digital coupons. 
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