Dollar General, Keurig Dr Pepper Offer Fall Incentives
Dollar General and Keurig Dr Pepper are running multiple bulk-purchase incentives this fall.
In stores, account-specific, football-themed floorstands from Dr Pepper dangle a "3 for $12" deal on Dr Pepper 12-count packs valid from Aug. 17 through Dec. 13. Activating the manufacturer's sponsorship of the College Football Playoff, the display encourages shoppers to "grab your Dr Pepper before the clock runs down" and stocks eligible SKUs.
The floorstand also invites shoppers "to score Dr Pepper deals" on dollargeneral.com, where they can access and clip a DG digital coupon for $1 off the purchase of three Dr Pepper 6-packs of half-liter bottles or 12-packs of cans. The offer is valid through Nov. 3.
Elsewhere in stores, account-specific floorstands from Keurig Dr Pepper communicate a "2 for $2" deal on 7Up, A&W, Sunkist, Canada Dry and Royal Crown Cola 20-ounce bottles valid from Aug. 17 through Oct. 18. Employing a "Your favorite flavors" message, the floorstand stocks eligible SKUs from the brand while encouraging shoppers to "Mix. Match. Save!"
Dollar General regularly teams with Keurig Dr Pepper. Last football season, the partners launched a football-themed mobile game at the December 2019 SEC Championship Game that drove trips by promising participants a deal on Dr Pepper SKUs.