Digital Transformation

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Digital Transformation

Articles, research, case studies, videos and other content related to best practices among consumer foods companies that are modernizing and streamlining their business practices through the adoption of digital tools and technologies.

SE Grocers Doubles Down on Omnichannel Marketing

Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

Walgreens Boots Alliance's Digital Transformation Continues

Walgreens Boots Alliance is launching a digital experience and customer insights platform to deliver personalized healthcare and shopping offerings, an expansion of its partnerships with Microsoft and Adobe.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

The department store retailer has teamed up with Tompkins Robotics to design and deploy cutting-edge parcel sortation systems.

Top marketing executives from Walgreens and CVS Health weighed in on digital and physical shopper engagement strategies on day one of the Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

The just concluded Path to Purchase Expo celebrated best-in-class consumer engagement in numerous ways, but none more so than through the awards to industry visionaries presented during the show.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Jody Kalmbach, vice president of digital experience at Kroger, discusses her career during her induction into the Path to Purchase Institute Hall of Fame in May.

Facebook data scientist Reiko Yoshida and Maria Macuare, vice president, data & analytics, Campbell Soup Co., are among the panel of executives that will weigh in on how companies can use advanced analytics to attack the biggest business opportunities at an April 25 panel discussion at the Retail & Consumer Goods Analytics Summit.

Tucked into Microsoft’s massive booth, Kroger representatives brought to market the partners’ just-announced Retail as a Service product for the retail industry, showcasing the Microsoft Azure-powered smart technology system that has already modernized some Kroger pilot locations.

The retailer has selected 11 digital content providers to partner with on a priority level.