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01/14/2021

Digital Solutions Shops Sync Mobile Data

Jacqueline Barba
Associate Editor, Path to Purchase Institute
Jacqueline Barba profile picture

A new partnership between mobile commerce company Button and cross-platform solutions company Branch Metrics’ gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data in one tool.

Rather than looking at each channel in a silo, this integration enables marketers to analyze Button mobile performance data alongside other mobile touchpoints in a single view within their Branch dashboards. It brings mobile affiliate traffic into the marketing fold and offers brands a full view of their spend across all marketing channels.

“Button’s integration with Branch gives us a holistic understanding of our mobile affiliate performance to continue driving Sam’s Club’s growth and offering our members frictionless shopping experiences,” said Rick Ton, senior director of marketing, Sam’s Club.

The COVD-19 pandemic has undoubtedly accelerated the ongoing shift towards mobile shopping. E-commerce sales increased 31.2% in October and 32.4% in November of last year, according to the U.S. Department of Commerce, while global digital sales grew 45% year-over-year to reach $181 million from Dec. 1-14, according to Salesforce. Button and Branch leverage a mobile app strategy based on a CPA pricing model, with a thorough measurement solution to help brands cultivate a loyal customer base and boost mobile growth.

“Button’s partnership with Branch marks the next chapter for mobile marketers looking to get smarter with their spend and double down on their app installation strategies,” said Michael Jaconi, co-founder and CEO of Button in a recent press release. “We’re excited to offer our mutual customers a better understanding of their spend holistically across all marketing channels.”

“Our integration with Button ensures marketers have full visibility into their affiliate marketing campaigns,” said Eric Stein, executive vice president and general manager at Branch. “Through our partnership, we’re excited to power our mutual customers with insights built on top of the most accurate data while delivering seamless cross-platform experiences that are sure to delight users.”

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