The CPG startup is doubling down on its mission to disrupt the tortilla category with a new flavor launch and creative campaign aimed at driving awareness, familiarity and loyalty for its egg white wraps.
A recent report from Analytic Index shares an in-depth analysis of sales performance; retail media and promotional activity; and share of search across all major departments on Amazon.com during the Cyber Five period.
For October's designation as National Sausage Month, Sigma's Zatarain's recruited 11 chef influencers and bloggers to share football halftime recipes calling for the brand's andouille and Cajun smoked sausages on Instagram.
McCormick is celebrating Día de los Muertos, or Day of the Dead, this year by launching an exclusive online product giveaway and partnering with Latina entertainers and activists to share traditions and background on the Mexican holiday.
Albertsons Companies united Olympic sponsors Procter & Gamble and Coca-Cola Co. as well Mondelez International's Nabisco, a Team USA sponsor, as a tie-in to the 2020 Tokyo Olympic and Paralympic Games.
CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.