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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Lowe's Brings New York Fashion Week Home

Lowe's teamed with multiple designers during this year's unconventional New York Fashion Week to spotlight chic and affordable home decor and furnishings available at the home improvement chain.

Costco Brings Back P&G Bulk-Purchase Reward

Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.

The retailer and brand are putting a digital spin on their annual cause effort soliciting hair donations for children suffering from medical hair loss.

Becoming nimbler and more flexible is vital because it's the pace of change, rather than the changes themselves, that has been so surprising, according to a panel of industry experts speaking at Path to Purchase Institute’s third "Community Gathering."

BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

Meijer is drumming up support for back-to-school cause efforts from manufacturers Kimberly-Clark and PepsiCo/Frito-Lay aimed at supporting educators teaching in the classroom or remotely this year. 

After a few months of rumblings, the retailer has officially launched CVS Media Exchange (cMx), its new digital media advertising platform, which aims to connect brands with new and existing shoppers through highly targeted content.

Sam’s Club turned its one-day “August Savings Event” into a nine-day occurrence this year, elevating online-only and contactless shopping methods as a way to avoid drawing crowds to clubs to ensure shopper safety.

The Home Depot has partnered with social media influencers to bring its traditional Kids Workshop classes, which have been paused due to COVID-19, to life online.

Kroger offered seasonal mealtime inspiration through a “Summer of Burgers” campaign activated in stores and online.

Bar-S Foods’ Zatarain’s Andouille and Cajun smoked sausage is hitting the shelves at more than 2,000 Kroger stores in July and August.

Wonderful Pistachios

The Path to Purchase Institute shines a spotlight on one of its members, The Wonderful Co.

The grocer has had to rethink in-store events that typically aim drive in-store traffic in light of COVID-19, including this month’s grilling-themed "Chop and Shop" event.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

Petco is touting the science behind several of the pet food brands it sells as it continues to promote the new nutrition standards it implemented last year.

Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

​​​​​​​Scholl’s Wellness Co. and its #WeStandWithYou campaign honored healthcare workers, first responders, delivery people and warehouse crews during the COVID-19 crisis.

The retailers are reminding consumers to take care of themselves at home during the COVID-19 pandemic.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.

The deal gives Sam's Club proprietary technology and staff from WPP’s Triad Retail Media unit as the warehouse club moves its digital media operations in house.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

National program lends itself to account-specific overlays at Meijer, ShopRite, Walmart and beyond Several retailers got account-specific overlays to General Mills’ national “Tailgate Nation” football season campaign activating the manufacturer’s partnership with ESPN College Football.

Jessica Koop is one of three Women of Excellence honorees in the “Rising Star” category.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

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