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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Jewel-Osco Morphs In-Store Event into Virtual Cooking Class

The grocer has had to rethink in-store events that typically aim drive in-store traffic in light of COVID-19, including this month’s grilling-themed "Chop and Shop" event.

CVS Launches New Live Better Wellness Brand

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

​​​​​​​Scholl’s Wellness Co. and its #WeStandWithYou campaign honored healthcare workers, first responders, delivery people and warehouse crews during the COVID-19 crisis.

The retailers are reminding consumers to take care of themselves at home during the COVID-19 pandemic.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.

The deal gives Sam's Club proprietary technology and staff from WPP’s Triad Retail Media unit as the warehouse club moves its digital media operations in house.

The drugstore chain is betting that text alerts to ExtraCare members will get better open rates and engagement than email blasts.

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