CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
Music stars have proven to be great brand ambassadors who can drive massive sales. Nashville-based Taillight has the experience and expertise to pair the right musical artist with your brand and take it to the next level. Find out more by viewing our latest infographic.
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.