CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
Quotient is expanding the scale for digital promotions by making its National Rebates platform with cash back available for consumers on the Coupons.com website and mobile web.
Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.
Ahold Delhaize USA has been supporting new launches from Coca-Cola’s Aha and Smartwater brands as the former enjoys its first major ad campaign since its nationwide debut a year ago.
As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
Music stars have proven to be great brand ambassadors who can drive massive sales. Nashville-based Taillight has the experience and expertise to pair the right musical artist with your brand and take it to the next level. Find out more by viewing our latest infographic.
Target is spotlighting new compostable cleaning wipes from Clorox Co., which are rolling out again after a halt in production last year due to the COVID-19 pandemic.
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
