CVS Pharmacy is growing its footing in an emerging category with the recent launch of its first men's grooming private label, Goodline Grooming Co.
Available in stores and online, Goodline Grooming Co.
The retailer took its recurrent, seasonal incentive program with American Greetings up a notch at some chains in advance of Mother’s Day, adding more digital support and a new CPG partner to provide a sweet incentive.
As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
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General Mills’ Cheerios brought its Effie Award-winning “Moments of Good” platform back to Walmart to tie in to February’s designation as Heart Health Month.
The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
Mondelez International's Nabisco recently used a walmart.com home page display ad to invite the retailer's shoppers to join its “Trick Shot Challenge” awarding a grand-prize $50,000.
BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
Unilever is increasing its chances of getting into H-E-B shoppers' online carts by offering free curbside pickup or delivery with purchase of $15 worth of men’s grooming products.
Walmart hosted its second shoppable livestream event on TikTok last week, leading the charge as retailers explore the platform’s potential as a marketing and selling tool.
General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.
