A collection of news, articles and other featured content about Digital Marketing.

Digital Marketing

  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
  • Oreo Stocks Shelves with Lady Gaga Cookies

    Mondelez International’s Oreo partnered with Lady Gaga to release a line of cookies inspired by her latest album and is enlisting retailers to help fundraise for the pop star's Born This Way Foundation.
  • Retail Media: CVS Scales Back on Print Circulars

    CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.
  • Albertsons Preps for Super Bowl LV with CPGs

    Albertsons Companies chains collaborated with NFL sponsor PepsiCo/Frito-Lay on a weekly sweepstakes ahead of Super Bowl LV.
  • Family Dollar Embraces E-Commerce

    Family Dollar has entered the e-commerce landscape, allowing shoppers to purchase items directly from its website for the first time.
  • Albertsons Chains 'Shop and Score' Again

    Albertsons Cos. stores in the Northwest reprised an annual “Shop and Score” program and sweeps leveraging an official partnership with the Seattle Seahawks and incorporating CPG partners.
  • Walgreens Flaunts New Loyalty Program

    After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.
  • Walmart Adopts Omnichannel Ad Strategy

    Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.
  • Best Buy's Holiday Ad Campaign Confronts 2020

    For its holiday ad campaign, Best Buy has released a series of short, stop-motion animated videos referencing the whirlwind of a year consumers faced in 2020.
  • Speedway, Coca-Cola 'Fuel Holiday Miracles'

    The Coca-Cola Co. has teamed with Speedway for a pair of holiday sweepstakes that tie product purchases to donations to Children’s Miracle Network Hospitals.
  • Pinterest Helps Meijer Inspire Holiday Shoppers

    Meijer and Pinterest have collaborated on a digital advent calendar with items and a personalized recipe board to create holiday dishes.
  • BJ's Introduces Auto Replenishment Service

    BJ’s Wholesale Club has quietly introduced a product subscription service allowing members to enroll in timed replenishment for select coffee, pet, health and baby products.
  • CVS Welcomes Flower Beauty

    Expanding its retail footprint, Drew Barrymore’s Flower Beauty cosmetics brand launched across more than 3,000 CVS Pharmacy stores and cvs.com on Oct. 22.
  • BJ's Reprises Turkey Freebie with P&G

    BJ’s Wholesale Club has brought back its Thanksgiving-themed, bulk-purchase incentive dangling a free Butterball turkey, this year with a few new wrinkles.

A collection of news, articles and other featured content about Digital Marketing.