The vodka brand’s new campaign comprises a digital space and audio series featuring personal stories from SNL’s Bowen Yang and others to emphasize the importance LGBTQ spaces play in the community.
When it comes to measuring the visuals that best capture consumer attention and entice purchases, Vizit provides new findings from an analysis and ranking of the visual content that chip brands use on Walmart’s digital shelf.
In-store retail media from Cooler Screens and other companies has been steadily gaining ground in retail, offering consumers “cooler” ways to shop and make informed purchasing decisions.
The retailer has been using Metrical predictive AI modeling-based solutions in its e-commerce promotions, resulting in a 40% increase in new cart creation.
The marketplace spans 80,000 screens across the U.S. and multiple touchpoints in and near the store, including cooler case doors, checkout screens, kiosks, EV charging stations and gas pump screens.
Anheuser-Busch, Stella Artois and Barilla are among seven brands called out by InMarket for creating digital campaigns based on real-time insights that drove engagement rates during the second half of 2021.
Vistar Media will provide programmatic access to thousands of golf cars across the U.S. by utilizing interactive screens on Shark Experience presented by Verizon.
Nordstrom is expanding its advertising opportunities with the rollout of the Nordstrom Media Network, enabling brands to directly connect with shoppers via on- and off-site media campaigns.
