For October's designation as National Sausage Month, Sigma's Zatarain's recruited 11 chef influencers and bloggers to share football halftime recipes calling for the brand's andouille and Cajun smoked sausages on Instagram.
McCormick is celebrating Día de los Muertos, or Day of the Dead, this year by launching an exclusive online product giveaway and partnering with Latina entertainers and activists to share traditions and background on the Mexican holiday.
Walmart has become the exclusive retail partner of Bubble, a gender-neutral, direct-to-consumer skincare brand focused on the needs of teens and young adults.
Category leader Avocados from Mexico upped its football season activation by launching two national programs aimed at leveraging CPG partners, driving traffic to stores and engaging shoppers.
The partnership will enable brands that are available on the Shipt marketplace to launch natively served in-grid display ads and sponsored-product advertising on the platform.
Albertsons Companies united Olympic sponsors Procter & Gamble and Coca-Cola Co. as well Mondelez International's Nabisco, a Team USA sponsor, as a tie-in to the 2020 Tokyo Olympic and Paralympic Games.
CVS recently added natural energy drink and supplement brand X2 to its in-store and online assortment, drumming up support for the pro-athlete-backed brand’s arrival with account-specific marketing materials emphasizing the partners’ shared values.
Quotient is expanding the scale for digital promotions by making its National Rebates platform with cash back available for consumers on the Coupons.com website and mobile web.
Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.
