The grocer has had to rethink in-store events that typically aim drive in-store traffic in light of COVID-19, including this month’s grilling-themed "Chop and Shop" event.
Scholl’s Wellness Co. and its #WeStandWithYou campaign honored healthcare workers, first responders, delivery people and warehouse crews during the COVID-19 crisis.
H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.
The regional grocer tapped into Pinterest’s insights this holiday season to share festive recipes and dishes inspired by the platform's top food trends.
Though Influencer Marketing is hardly new, marketers continue to rely heavily on surface-level, publicly available metrics like follower count and engagement rate.
This 2017 study by HelloWorld covers digital promotions that best motivate shoppers, the role of data in post-purchase campaigns, and incentivizing app downloads for mobile engagement.
The deal gives Sam's Club proprietary technology and staff from WPP’s Triad Retail Media unit as the warehouse club moves its digital media operations in house.
