Digital Marketing

The Wakefern partnership adds 4,000 displays to Grocery TV’s digital out-of-home network.

AFM's omnichannel campaign makes avocados shoppable across touchpoints and retailers during the brand's most popular season.

The CPG startup is doubling down on its mission to disrupt the tortilla category with a new flavor launch and creative campaign aimed at driving awareness, familiarity and loyalty for its egg white wraps.

The regional grocer is tapping into authentic content from its relationships with top influencers to embrace a new digital marketing strategy.

A recent report from Analytic Index shares an in-depth analysis of sales performance; retail media and promotional activity; and share of search across all major departments on Amazon.com during the Cyber Five period.

Mondelez International and Walmart recently wrapped a “Season of Giving” recipe contest, the latest activation of the partners' ongoing “Create. Share. Give” cause platform.

PepsiCo/Frito-Lay is giving Circle K an overlay to a national campaign activating the manufacturer’s ongoing partnership with Activision’s "Call of Duty" video game series.

One campaign won an OmniShopper Award in the Digital Marketing (Non-Retail Media) category.

Monster Beverage’s Monster Energy is running a series of account-specific overlays to a national promotion that rewards gamers.

Volta Inc. has formally launched Volta Media Network, offering advertisers a digital, location-based network that engages consumers where they shop.

The grocery delivery giant launched its first integrated brand campaign, inviting people to share love and community through food.

Walmart has become the exclusive retailer for several direct-to-consumer cosmetics brands with huge social media followings.