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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Walgreens Flaunts New Loyalty Program

After more than a month of promotional buildup, Walgreens in mid-November launched myWalgreens, uniting the loyalty program’s debut with the rollout of a 30-minute “Pickup” service and an update to the retailer’s mobile application.

Walmart Adopts Omnichannel Ad Strategy

Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.

BJ’s Wholesale Club has brought back its Thanksgiving-themed, bulk-purchase incentive dangling a free Butterball turkey, this year with a few new wrinkles.

Expanding its retail footprint, Drew Barrymore’s Flower Beauty cosmetics brand launched across more than 3,000 CVS Pharmacy stores and cvs.com on Oct. 22.

ShopRite is shining a spotlight on its cause efforts with multiple manufacturers through its pandemic-long “Essential Thanks” platform.

With the COVID-19 pandemic continuing to push existing consumer digital shopping trends into warp speed, retailers are scrambling to find new transactional interfaces.

Sam’s Club adopted a digital-first approach to Halloween marketing this year as the COVID-19 pandemic continues to keep more shoppers online.

Eight years after launching its Balance Rewards loyalty program, Walgreens is replacing that program with a new, more personalized version called myWalgreens that is “coming soon.”

Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency.

CVS Pharmacy and L’Oreal USA’s Essie have reintroduced an exclusive loyalty program under a new name: “All Access.”

Meijer is promoting an alternative way of celebrating Halloween in this year of the pandemic, while the Giant Co. is taking a virtual approach.

Costco is once again running a September bulk-purchase incentive with Procter & Gamble, this time leveraging QR codes to add an in-store digital element to the proceedings.

CVS Pharmacy has partnered with SkinSAFE, an online skincare product database and mobile app designed to inform consumers of safer products, in a move to make good on its pledge to give shoppers more transparency.

Lowe's teamed with multiple designers during this year's unconventional New York Fashion Week to spotlight chic and affordable home decor and furnishings available at the home improvement chain.

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