Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.
Seeking to break through as a brand and drive the burgeoning American single malt whiskey category, Westward tapped Aki Technologies to implement a hyper-focused marketing campaign as part of its broader digital media strategy.
Beating the heat, preventing sunburn, barbequing and the Summer Olympics (every four years) are omnipresent messages at retail for the manufacturers and retailers of summer-related products. This year was no different.
For the first time, Shopify merchants with a TikTok For Business account will be able to add a shopping tab to their TikTok profiles and sync their product catalogs to create a mini storefront that links directly to their online store for checkout.