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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Walmart Queer Eye

Walmart Stays Inclusive with 'Queer Eye'

The retail giant has tapped the team behind hit Netflix reality makeover show Queer Eye for an exclusive collection of home furniture.

Study: Back to School Ads, Promos Down 50% Amid School Uncertainty

Numerator launched a new Back to School Index to monitor ad spend, promotional activity and purchase behaviors compared to the year prior to quantify shifts in advertising strategy and consumer behavior.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Path to Purchase Institute editors noticed a plethora of digital activations for pet products during the spring months.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​This Store Spotlight looks back pre-coronavirus to regional grocer H-E-B’s activation of its annual “TexFest” and the “Quest for Texas Best” contest.

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

​​​​​​​When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.

Walmart adjusted its marketing plan to back the digital rental release of DreamWorks Animation’s “Trolls World Tour” amid the coronavirus pandemic that has shut down most movie theaters.

The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.

The 2020 Guide to Consumer Engagement Tools

A chart of 23 companies providing digital solutions to help manufacturers and retailers connect with consumers in shopping mode.

AB InBev and Tiger Pistol

The beverage company is working with the social advertising platform to support the brand’s worldwide network of COVID-19-affected retailers, bars and restaurants.

Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.

Paul Brenner of Vibenomics

The Path to Purchase Institute shines a spotlight on one of its members, Vibenomics.

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