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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

The Future of the Store panelists

Expo Panel: The Future of the Store

Speakers at the Path to Purchase Institute's fifth "Community Gathering" discussed ways the store has changed and will continue to change as a result of the COVID-19 pandemic.

P&G, Target Go Exclusive with 'Inner Circle'

The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."

​​​​​​​Bazaarvoice offers new actionable insights are designed to help brands focus their user-generated content strategy and resources to win at retail.

Valvoline

The Path to Purchase Institute shines a spotlight on one of its members, Valvoline.

Pawsitive Impact

Amazon has transformed its Treasure Truck strategy during the COVID-19 pandemic.

Walgreens and dietary supplement producer Pharmavite unveiled an exclusive partnership that offers a vitamin subscription service through the drug chain’s website.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Walmart Queer Eye

The retail giant has tapped the team behind hit Netflix reality makeover show Queer Eye for an exclusive collection of home furniture.

Numerator launched a new Back to School Index to monitor ad spend, promotional activity and purchase behaviors compared to the year prior to quantify shifts in advertising strategy and consumer behavior.

Path to Purchase Institute editors noticed a plethora of digital activations for pet products during the spring months.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

​​​​​​​This Store Spotlight looks back pre-coronavirus to regional grocer H-E-B’s activation of its annual “TexFest” and the “Quest for Texas Best” contest.

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

​​​​​​​When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.

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