Digital Marketing

Press enter to search
Close search
Open Menu

Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Walgreens' Weekly Circular Goes Digital-Only

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

AB InBev and Tiger Pistol

AB InBev, Tiger Pistol Partner to Help Customers Recover Worldwide

The beverage company is working with the social advertising platform to support the brand’s worldwide network of COVID-19-affected retailers, bars and restaurants.

Paul Brenner of Vibenomics

The Path to Purchase Institute shines a spotlight on one of its members, Vibenomics.

Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.

While the COVID-19 pandemic may have delayed Family Dollar's promotional activities, the retailer is now starting to return to its standard seasonal calendar.

Rukmini Banerjee is charged with the creation and oversight of talent development efforts.

​​​​​​​Dollar General is exclusively stocking “orange vanilla creme”-flavored M&M’s candies from Mars Inc.

ShopRite is kicking off summer marketing ahead of Memorial Day on May 25 with a “Fill the Grill” campaign.

​​​​​​​PetSmart elevated its annual “puppy central” campaign this year with ramped up in-store, digital and print activity.

​​​​​​​The Home Depot may have canceled its spring promotions due to COVID-19, but it’s still supporting the arrival of Moen’s new Nebia by Moen water-saving spa shower with promotional activity.

Procter & Gamble indirectly tied in to April's designation of Earth Month this year by launching a new plant-based household essentials brand exclusively at Target.

​​​​​​​When the coronavirus pandemic took hold in March, brands and retailers had to react, first to keep people safe, and then also to determine a way of still doing business. We present a sampling of the activity.

Catalina In-Store Partner Media Network

The open-ecosystem platform delivers greater value to retailers, CPGs and shoppers.

​​​​​​​Denver-based mobile rewards platform Ibotta is partnering with multiple CPG brands to launch a “Here to Help” campaign that will help consumers stretch their dollars further.

Show More