Digital Marketing

Press enter to search
Close search
Open Menu

Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Pet Marketing in the Time of COVID-19

As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.

Grocers Lean on In-Store Tech During COVID-19

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

Mars Wrigley Confectionery’s Orbit gum brand brought a national sweepstakes to Walgreens stores that planned to award a trip to Los Angeles to attend a live taping of ABC-TV series "The Bachelorette."

CBD

Catalina Marketing takes a deep dive into its Buyer Intelligence database to identify hot shopping trends related to three categories.

Coca-Cola Co. entered the U.S. energy drink market with the Jan. 20 launch of Coke Energy, for the first time giving its flagship brand name to a beverage that is not a soft drink.

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

​​​​​​​Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.

​​​​​​​Major retailers’ brick-and-mortar stores were decked out with holiday P-O-P materials as usual in 2019 (and Path to Purchase Institute members can visit P2PI.org to see much of that activity), but our editors decided to showcase digital activation in this month’s Activation Gallery.