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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

Family Dollar, PepsiCo Head into Game Day

The dollar store chain has teamed with National Football League and Super Bowl 2021 sponsor PepsiCo/Frito-Lay to run a bulk-purchase incentive and sweepstakes ahead of the big game.

Retail Media: Bob Evans Picks Winning Sides

Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.

The dollar store chain expanded its online purchase pickup service, DG Pickup, to most of its store base this fall as the COVID-19 pandemic continues.

Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.

​​​​​​​You surely aren’t going to find “International Talk Like a Pirate Day” on the promotional calendar of any retailer, and probably not “National Popcorn Day” nor “World Vegan Day” either. Yet brands and retailers are leveraging these micro-holidays in stores and beyond.

The retailer recently teamed with Mondelez International's Chips Ahoy to run a sweepstakes awarding Microsoft's Xbox gaming consoles and accessories.

Digital Shopper Technology Solutions Guide 2020

This is a chart of 25 leading companies providing solutions that help product manufacturers and retailers connect with shoppers through various digital channels.

​​​​​​​The consumer engagement agency has launched two new agencies – Public Label and Match Retail – in a reimagination of how the group will offer high impact creative solutions for clients in today’s evolving marketplace.

​​​​​​​Ferrara in August debuted the revitalization of its Keebler brand with a 360-degree marketing campaign that introduced a new brand promise, “Made with Magic, Loved by Families.”

​​​​​​​Kimberly-Clark teamed with Target this summer for a program heralding the arrival of the manufacturer’s new Pull-Ups premium, plant-based training underwear line.

The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."

The mass merchant is shining a spotlight on exclusive toys from ThreeSixty Group's FAO Schwarz and other brands as it prepares for an extended and unconventional holiday season. 

​​​​​​​Despite the COVID-19 pandemic and with many students facing uncertainty about in-school vs. at-home learning, back-to-school season kicked off at retail with full force in July as usual with both in-store and digital activity.

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