Digital Marketing

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Digital Marketing

A collection of news, articles and other featured content about Digital Marketing.

The Retail Media Play

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

Trends 2020: Retail Digital Media Platforms

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.

​​​​​​​Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Coca-Cola made it official: I’m a loyal fan, according to an email from their Digital Programs website.

​​​​​​​Major retailers’ brick-and-mortar stores were decked out with holiday P-O-P materials as usual in 2019 (and Path to Purchase Institute members can visit P2PI.org to see much of that activity), but our editors decided to showcase digital activation in this month’s Activation Gallery.