Digital Commerce

The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.

Path to Purchase Now: An overview of three Institute webinars focused on shopper strategies.

The Path to Purchase Institute shines a spotlight on one of its members, 6Degrees Integrated Communications.

Campbell Soup Co.’s Campbell Snacks division has become an official partner of the Pac-12 collegiate athletic conference.

This latest roundup includes acquisitions and expansions.

While it can be difficult to deliver the best customer experiences across a multitude of physical and digital touchpoints, there are examples of a job well done. Consider the automotive industry.

Digital shopper marketing platform NewsBreak Media Networks has rebranded to Shep Digital Solutions and launched a new website to better represent its full portfolio of digital merchandising services.

As part of its omnichannel growth, the Giant Company, in partnership with Instacart, has launched convenience delivery in as little as 30 minutes.

As consumer behavior shifts with each COVID wave, Kroger is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem.

A new, interactive Learning Lab on Oct. 14 will get attendees up to speed on the BevAlc e-commerce space, including key brand-building strategies and tactics for category leaders.

Ibotta’s Thomas Benedict discusses how marketers should evaluate emerging solutions and assess their performance.

​​​​​​​Seeking to break through as a brand and drive the burgeoning American single malt whiskey category, Westward tapped Aki Technologies to implement a hyper-focused marketing campaign as part of its broader digital media strategy.

Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, we're transforming our Path to Purchase Live event plan into an enhanced, multifaceted virtual offering that allows our audience to attend safely, and remotely.

​​​​​​​Denzel R. Washington brings passion and contagious energy into everything he touches – and has benefited both personally and professionally from it.

This latest roundup includes acquisitions and industry studies.

Pamela Velarde's background is in computer engineering. She spent seven years working with semi-conductors before getting an MBA, then worked in management consulting and eventually joined Mattel.

​​​​​​​Beating the heat, preventing sunburn, barbequing and the Summer Olympics (every four years) are omnipresent messages at retail for the manufacturers and retailers of summer-related products. This year was no different.

Best-in-class campaigns from this year’s Reggie Awards, an Association of National Advertisers program.