Digital Commerce

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Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Valvoline

P2PI Member Spotlight: Valvoline

The Path to Purchase Institute shines a spotlight on one of its members, Valvoline.

​​​​​​​Loop Now Available Throughout Contiguous U.S.

Loop's circular shopping platform has expanded to an unlimited number of users nationwide.

Walgreens and dietary supplement producer Pharmavite unveiled an exclusive partnership that offers a vitamin subscription service through the drug chain’s website.

Holiday sales growth this year will largely depend on how much wealthy households spend and how different pandemic-related factors play out, according to Deloitte's annual holiday retail forecast.

Becoming nimbler and more flexible is vital because it's the pace of change, rather than the changes themselves, that has been so surprising, according to a panel of industry experts speaking at Path to Purchase Institute’s third "Community Gathering."

The e-tailer is reportedly testing a concept that would have independent contractors pick products from Whole Foods Market stores and deliver them in their own vehicles as part of its Flex driver program.

Two separate studies indicate that retailers are becoming more adept at serving consumers' needs during the pandemic, despite consumers still concerned about a resurgence.

Pawsitive Impact

Amazon has transformed its Treasure Truck strategy during the COVID-19 pandemic.

While the pandemic is not solely responsible for driving contactless payment methods or e-commerce growth, our "new normal" helped accelerate development and frame their direction.

Two of the retailer's partners, digital marketing company Eagle Eye Solutions and data science technology company dunnhumby, have joined forces to push SEG into the next phase of its digital transformation.

Several major U.S. retailers received top rankings from shoppers for their handling of the pandemic in a new dunnhumby survey, plus online grocery shopping now represents nearly 35% of all U.S. trips.

L'Oreal Canada's chief digital officer recently shared insight about the company's recent expansion of the ModiFace technology to Amazon consumers, plus live video shopping during the pandemic.  

To succeed in the final quarter of 2020, during one of the strangest year on record, sharp adjustments are necessary to align with changes in consumer behavior.

P2PX Aug. 19 Engaging Shoppers session

Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

A new study from the retailer reveals that nine out of 10 parents rate safety measures as a deciding factor when choosing a brick-and-mortar retailer to shop their lists of school supplies. 

Per a new global survey of more than 2,500 consumers, 30% of U.S. respondents would like to see retailers offer mobile payments in the near future, followed by mobile app orders and scannable barcodes.

A huge shift in shopper behavior propelled Walmart to record second quarter sales with U.S. same-store sales advancing 9.3%, driven by a near 100% increase in e-commerce sales.

The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

The latest retail figures from the U.S. Census Bureau invoke cautious optimism combined with hope of federal action to encourage more consumer spending in the coming months.

During COVID-19, the retail industry proved it has the ability to pivot quickly. "It's just a shame it took a pandemic to demonstrate it," said Brian Higdon, customer strategy executive at The Mars Agency.

Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Numerator launched a new Back to School Index to monitor ad spend, promotional activity and purchase behaviors compared to the year prior to quantify shifts in advertising strategy and consumer behavior.

Walmart Queer Eye

The retail giant has tapped the team behind hit Netflix reality makeover show Queer Eye for an exclusive collection of home furniture.

The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.

Path to Purchase Institute editors noticed a plethora of digital activations for pet products during the spring months.

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