Digital Commerce

The new Store Next Door offering allows advertisers to target high-propensity customers using nearly 40 store categories.

Unilever partnered with Robomart, a store-hailing service with a fleet of on-demand mobile minimarts, to launch a virtual storefront dubbed “The Ice Cream Shop.”

Mosaic North America has nabbed a VMLY&R Commerce exec to lead its integrated marketing practice, serving as the agency's U.S. shopper marketing expert.

The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver. 

EnsembleIQ's strategic marketing and creative agency for the global B2B market has won multiple digital excellence awards for its work with CPG brands and enterprise technology companies.

New funding from Sandbridge Capital and Marcy Venture Partners will accelerate Madison Reed's brick-and-mortar Color Bar growth, as the company plans to operate 80 locations by the end of 2022.

To succeed in 2022 and beyond, brands must implement a connected commerce model that unifies data-informed strategies across all digital advertising channels to drive sales and better connect with customers, writes Skai's Nich Weinheimer.

Jungle Scout released its first “State of the Walmart Seller” report, highlighting the retailer’s substantial e-commerce growth that has resulted in 95% profitability for sellers. 

Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.

The retailer has joined Stingray Group’s retail media network, giving advertisers the ability to extend their national with in-store digital audio advertising.

Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S. 

The retailer has been using Metrical predictive AI modeling-based solutions in its e-commerce promotions, resulting in a 40% increase in new cart creation.

The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.

The Saucery by Rao's Homemade will open in New York this month for three days as the brand's first pop-up experience.

Vizit executive discusses how visual content strategies can boost conversion rates.

​​​​​​​Global producer of spirits, wines and aperitifs Campari Group ran a digital media campaign aimed at boosting sales of its Aperol Italian bitters aperitif at Albertsons Cos.

​​​​​​​From ghost kitchens to AI-powered micro-fulfillment centers to new tactics for e-commerce, retailers and brands are finding ways to meets the needs of tomorrow’s grocery shopper.

Here is a sampling of in-store and online sports marketing activity, including a few examples beyond football and the Olympics.

Thought leaders from select Path to Purchase Institute partners give voice to the "Member Perspective."

​​​​​​​Hershey Co.’s Amplify Snack Brands is reminding consumers of its wildly popular SkinnyPop products, and that they should enjoy as much of the low-calorie popcorn snack as they want.

Reckitt this year sought help from partners to ramp up sales on Amazon without sacrificing ROAS.