Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.
Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic.
Building on the success of
Over two days in June, attendees of the Digital Shopper Commerce Forum heard from leading retailers, brands, agencies, tech providers and consultants about all things digital shopper commerce – what the landscape looks like today, and where we should be headed.
I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry.
Considering the rise of online grocery shopping in the past year, Instacart's Ryan Mayward will share how brands can rethink their strategies to win in the digital aisles during the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16.
A touchpoint revolution is in progress, and brands and retailers need to adjust in order to break through the clutter and avoid causing shopper fatigue. Kantar’s Lei Duran presents June 16 at the Path to Purchase Institute's Digital Shopper Commerce Forum.