Digital Commerce

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Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Pet Marketing in the Time of COVID-19

As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.

Grocers Lean on In-Store Tech During COVID-19

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

Grocery merchandising

As the world grapples with COVID-19, Mercatus shares stats about high-performing product categories and insights for grocers to handle the situation.

Efforts include offering free home delivery of certain prescriptions, as well as monitoring its drug and product supply chain, disinfecting stores and supporting front-line employees. 

Sephora will close its stores in the U.S. and Canada through April 3 – as of 5 p.m. local time Tuesday, March 17.

Mars Wrigley Confectionery’s Orbit gum brand brought a national sweepstakes to Walgreens stores that planned to award a trip to Los Angeles to attend a live taping of ABC-TV series "The Bachelorette."

CBD

Catalina Marketing takes a deep dive into its Buyer Intelligence database to identify hot shopping trends related to three categories.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

The duo launched a football-themed mobile game at the SEC Championship Game in December that drove trips by promising participants a deal on Dr Pepper SKUs.

Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

In the wake of the ongoing COVID-19 outbreak, CVS Health has begun waiving fees for home delivery of prescription medications.

The impact from coronavirus panic shopping helped Costco post an astonishing 11.7% increase in same-store sales for the month of February.

Coca-Cola Co. entered the U.S. energy drink market with the Jan. 20 launch of Coke Energy, for the first time giving its flagship brand name to a beverage that is not a soft drink.

Path to Purchase IQ looks at emerging technologies. This week: Reflekt Me’s e-commerce personalization tool.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on voice commerce.

GSK Consumer Healthcare has started a journey to understand voice and AI technology in the hopes of unlocking the future of these tools across OTC.

The Path to Purchase Institute is delighted to announce that Jennifer Reiner, Senior Director of Omnichannel Marketing & E-commerce at Del Monte Foods, is the second inductee into its Hall of Fame for 2020.

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.

​​​​​​​Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Includes a spotlight on trade promotion management.

​​​​​​​Major retailers’ brick-and-mortar stores were decked out with holiday P-O-P materials as usual in 2019 (and Path to Purchase Institute members can visit P2PI.org to see much of that activity), but our editors decided to showcase digital activation in this month’s Activation Gallery.

Procter & Gamble’s Charmin has been playing with a robot that delivers a replacement roll of toilet paper to consumers who might be in urgent need of such services. Such is the state of the consumer goods industry these days.

Path to Purchase Institute's annual analysis of the e-commerce-related marketing, merchandising and advertising opportunities available to brand marketers through the activities of 16 leading retailers.

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