Digital Commerce

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Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

CPGs, Retailers & Supply Chain Partners Comprise Contactless Delivery Task Force

The task force will study the effect of a contactless pickup and delivery protocol on greater efficiencies and reduced employee risk during deliveries.

Walgreens' Weekly Circular Goes Digital-Only

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

Sheltering-in-place consumers are trying out new products and brands to help alleviate boredom. Brands that can leverage the power of novelty have an opportunity to convert new loyalists to the cause.

​​​​​​​A year after exclusively launching the Joy shaving brand at Walmart, Procter & Gamble has expanded both its retail reach and brand proposition.

Target has become the first mass merchant to utilize the Instagram Checkout e-commerce solution the social media platform launched in March 2019.

In a maturing market with greater interest from big CPG, remaining a direct-to-consumer brand is a dubious proposition.

CVS Pharmacy's new wellness private label expands the retailer's hollistic wellness offerings and creates better product transparency for shoppers.

According to an April survey from technology platform Namogoo, 55% of respondents have purchased personal care products online since the COVID-19 outbreak began.

​​​​​​​When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.

The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.

Walmart adjusted its marketing plan to back the digital rental release of DreamWorks Animation’s “Trolls World Tour” amid the coronavirus pandemic that has shut down most movie theaters.

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

The 2020 Guide to Consumer Engagement Tools

A chart of 23 companies providing digital solutions to help manufacturers and retailers connect with consumers in shopping mode.

AB InBev and Tiger Pistol

The beverage company is working with the social advertising platform to support the brand’s worldwide network of COVID-19-affected retailers, bars and restaurants.

The COVID-19 pandemic is giving brands a chance to rethink strategies, get on a good path and set themselves up for long-term success.

Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.

While the COVID-19 pandemic may have delayed Family Dollar's promotional activities, the retailer is now starting to return to its standard seasonal calendar.

Paul Brenner of Vibenomics

The Path to Purchase Institute shines a spotlight on one of its members, Vibenomics.

Strains on Amazon's warehouses due to surging demand during the COVID-19 pandemic caused caused the e-tail giant to postpone the two-day sales event typically held in July.

Walmart is shutting down its Jet.com subsidiary to focus on its namesake dot-com business, which is experiencing significant growth during the COVID-19 pandemic.

​​​​​​​Dollar General is exclusively stocking “orange vanilla creme”-flavored M&M’s candies from Mars Inc.

ShopRite is kicking off summer marketing ahead of Memorial Day on May 25 with a “Fill the Grill” campaign.

Rukmini Banerjee is charged with the creation and oversight of talent development efforts.

While physical stores are limited by legal restrictions and social distancing concerns, retailers are turning to digital technologies and strategies to weather the pandemic.

​​​​​​​PetSmart elevated its annual “puppy central” campaign this year with ramped up in-store, digital and print activity.

​​​​​​​The Home Depot may have canceled its spring promotions due to COVID-19, but it’s still supporting the arrival of Moen’s new Nebia by Moen water-saving spa shower with promotional activity.

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