News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Digital Commerce

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  • Mondelez Finds Partner for Cookie-Less Ad Measurement

    Mondelez International leveraged DoubleVerify’s new ad performance measurement tool for a cross-platform display campaign starring a popular snack brand, as part of the software platform’s early access program.
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  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
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  • Forecast: Retail Sales to Rise

    Retail sales in 2021 will increase to a record $4.26 trillion, the highest this century, according to Customer Growth Partners’ annual forecast.
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  • Optimizing Retail Media: Killing the Purchase Funnel

    E-commerce has flattened the funnel, forcing companies to adjust traditional practices and mindsets. 
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  • Retail Media: Walmart Evolves Its Ad-Sales Business

    Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
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  • Shopper Marketing in an Age of Confluence

    Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
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  • Responding to the Online Shopping Shift

    Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.
  • Shift7 Digital, Salsify Help Manufacturers With Digital Shelf

    ​​​​​​​Shift7 Digital, a digital agency for manufacturers, announced a new strategic partnership with Salsify, a commerce experience management platform that helps brands win on the digital shelf.
  • Shopper Engagement Partner Showcase

    Visit a virtual shopping environment and interact with exhibits focused on creative solutions to help your brand stand out, drive purchase and build loyalty. Fresh insights and trends on the use of Digital Tools and In-Store Solutions including Content Development, Incentives, Media, and Packaging.
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  • DTC Brand Customizes Haircare at Target

    The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.
  • Brown-Forman Gives ‘Cheers’ to Stay-at-Home Hosts

    To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.
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  • Retail Media: Bob Evans Picks Winning Sides

    Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.
  • Family Dollar, PepsiCo Head into Game Day

    The dollar store chain has teamed with National Football League and Super Bowl 2021 sponsor PepsiCo/Frito-Lay to run a bulk-purchase incentive and sweepstakes ahead of the big game.
  • Cheerios Rallies Walmart Shoppers

    General Mills’ Cheerios partnered with Walmart last spring to run a cause campaign benefitting military families and veterans within the retailer’s communities by raising funds for nonprofit Operation Homefront.
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  • Walmart Tries HomeValet's Smart Box Delivery

    The retail giant's latest home delivery pilot aims to make anytime delivery possible through its HomeValet service that can deliver orders directly to customers’ homes via smart boxes.
  • Amazon Shutters Prime Pantry

    Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.
  • Ibotta Recruits CPGs to Treat Walmart Shoppers

    Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.
  • Amazon Hit New Records During the Holidays

    The e-tail giant hit new highs in sales and number of products shipped during the 2020 holiday season.
  • Amazon Shutters Prime Pantry

    Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.
  • Dollar General Expands In-Store Pickup

    The dollar store chain expanded its online purchase pickup service, DG Pickup, to most of its store base this fall as the COVID-19 pandemic continues.
  • Walgreens Launches Retail Media Network

    Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.
  • Target Ends Subscription Service

    The mass merchant discontinued its subscription service model this month as more shoppers turn to same-day fulfillment services. 
  • Best Buy's Holiday Ad Campaign Confronts 2020

    For its holiday ad campaign, Best Buy has released a series of short, stop-motion animated videos referencing the whirlwind of a year consumers faced in 2020.

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.