Digital Commerce

SmartCommerce and Resonate have partnered to enable SmartCommerce Click2Cart CPG clients to unlock deep e-commerce audience and performance insights.

The omnichannel retail marketing company recounts recent successes at retailers such as CVS and Kroger.

Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic. Building on the success of 

Walmart is preparing to launch a digital offers program in partnership with Ibotta and will join the reward platform's new media network.

The agency added this executive to its North America leadership team to expand its retail media capabilities and address rapid e-commerce acceleration.

​​​​​​​Over two days in June, attendees of the Digital Shopper Commerce Forum heard from leading retailers, brands, agencies, tech providers and consultants about all things digital shopper commerce – what the landscape looks like today, and where we should be headed.

Kraft Heinz’s Lunchables wanted to reach socially driven Millennial moms with their 2021 return to school campaign, “Leave It to Lunchables.”

The digital shopper marketing platform also announced a new Strategic Partnerships team, led by Nick Minnick.

Symphony RetailAI’s analysis of Q1 2021 shopper data highlights omnichannel as a key driver of loyalty and total spend.

“Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.

Walmart has taken its wellness outreach on the road, touring store parking lots with support from GlaxoSmithKline, Clorox Co. and Kimberly-Clark.

The editorial team selected Clif Bar's Greg Yeadon as the Institute’s first-ever E-Commerce Innovator of the Year.

PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.

This latest roundup includes acquisitions and anniversaries.

Here’s a primer for the June 15-16 virtual event by the Path to Purchase Institute.

The a​​​​​ll-new Path to Purchase Institute program celebrates the year’s best Digital, In-Store and Collaborative and Direct-to-Consumer commerce marketing activations.

Kellogg Co. brought an exclusive flavor of Pringles Wavy potato crisps – and a complementary sweepstakes – to Walgreens this month.

I’d like to use some space here to introduce everyone to a couple of new initiatives that the Path to Purchase Institute will be rolling out this month. We hope you’ll be as excited about participating in them as we are about bringing them to our industry.

Changes to third-party cookie policies are forcing a seismic shift in how marketers acquire, retain and engage with consumers. Are retail media networks the solution?

Considering the rise of online grocery shopping in the past year, Instacart's Ryan Mayward will share how brands can rethink their strategies to win in the digital aisles during the Path to Purchase Institute’s first Digital Shopper Commerce Forum June 15-16.

A touchpoint revolution is in progress, and brands and retailers need to adjust in order to break through the clutter and avoid causing shopper fatigue. Kantar’s Lei Duran presents June 16 at the Path to Purchase Institute's Digital Shopper Commerce Forum.

Walgreens is offering a new suite of capabilities through its Walgreens Advertising Group, going beyond the digital and programmatic realm and into advanced and audience-based television.

The retailer is the first in the pet category to join the retail media technology boom.

Proximo Spirits, importer and distributor of Jose Cuervo tequila in the U.S., brought a national sweepstakes to Walgreens for the Cinco de Mayo holiday.