News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Digital Commerce

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  • Walgreens Offers Same Day Delivery

    Walgreens this month launched same-day delivery in less than two hours to shoppers across the U.S. for more than 24,000 retail products.
  • Activation Gallery: Shoppable Media

    Having watched activity increase over the last year (and even further back), Institute editors put the spotlight on “shoppable media” for this month’s gallery.
  • People to Watch 2021: Colleen Kerins

    Colleen Kerins was an avid sports fan growing up in Western Pennsylvania. She chose to attend the University of Florida not only for its business school but also because of its strong football tradition.
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  • People to Watch 2021: Kelly Taylor

    ​​​​​​​Following internships at NBC News and “The Late Show with David Letterman,” Kelly Taylor planned for a career in broadcast journalism or television production. But she pivoted while finishing her degree at the University of Notre Dame.
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  • Direct-to-Consumer: A Viable Option

    Lured by stronger consumer engagement and the data it brings, CPGs increasingly focus on DTC sales – and retailers on DTC brands.
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  • People to Watch 2021: Jessica Jaeger

    Jessica Jaeger had business acumen from a very early age, having used all of her chore money to buy office supplies and then work role playing with her sister.
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  • People to Watch 2021: Bridget Nordlund

    ​​​​​​​Bridget Nordlund believes that lasting solutions to our greatest environmental issues are found through collaborating purposefully, asking questions and not being afraid to test new approaches.
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  • People to Watch 2021: Carrie Mesing

    ​​​​​​​A self-proclaimed food fanatic who thrives in fast-paced, entrepreneurial environments, Carrie Mesing was studying developmental economics in college when she fell in love with the food industry and took an internship at Giant Eagle.
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  • P&G, Amazon Align on Sustainability

    Procter & Gamble is sending members of its P&G Good Everyday consumer rewards program to Amazon in honor of the April 22 observance of Earth Day.
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  • Filippo Berio Drives In-Store Purchases During Pandemic

    ​​​​​​​Filippo Berio USA had been planning a media campaign for April 2020, but it had to change plans when the COVID-19 pandemic hit. The company pushed the effort back to July to let the initial period of uncertainty and panic buying calm down.
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  • Zatarain's Celebrates Mardi Gras Digitally

    ​​​​​​​In the lead-up to Mardi Gras, Sigma’s Zatarain’s teamed with Kroger for a digital campaign presenting the brand’s smoked sausages as perfect complements to McCormick & Co.’s Zatarain’s rice and dinner mixes. 
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  • ‘Shop Now,’ Cry Later

    ​​​​​​​As I checked the hockey scores on NHL.com, I ran into an ad for my favorite chocolate candy brand. “Shop now,” it invited me, and when I took the click-bait it brought me to a landing page on the brand’s website.
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  • Catalina Helps Walgreens with Digital Marketing

    After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out, shopper intelligence firm Catalina is extending its collaboration with Walgreens into the digital channel.
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  • Quotient Aids Advertising Around Vaccine Locations

    Digital media and promotions technology company Quotient has launched a Vaccination Dashboard. Ad buyers can use this tool to monitor shifts in foot traffic and identify opportunities to reach consumers at COVID-19 vaccination distribution locations.
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  • King's Hawaiian Turns Grocery Perimeters into 'Flavortown'

    The Path to Purchase Institute speaks with Raouf Moussa, Vice President of Sales & Trade Marketing at King’s Hawaiian, to get the details on an innovative omnichannel shopper marketing campaign that the brand is launching on May 1.
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  • Keeping Consumers Engaged Online Post-Pandemic

    ​​​​​​​The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.
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  • Retail Media Forum ‘Intelligence Report’

    Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
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  • Brands Get 'Back to Well' with Walmart

    With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
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  • Harry's Shoots Hoops at Walmart

    Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
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  • Scotts Touts Lawn Care at Home Depot

    Scotts Miracle-Gro invited Instagram users to stock up and save on lawn care at Home Depot ahead of spring. 
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  • Walgreens, Unilever Offer Rewards via Fetch

    Unilever brought an exclusive receipt scanning promotion to Walgreens that promises an unspecified $10 gift card via Fetch Rewards to shoppers who purchase $30 worth of qualifying products.
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  • Activation Gallery: Super Bowl/Football

    Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
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  • P2PI Member Spotlight: PureRED

    The Path to Purchase Institute shines a spotlight on one of its members, PureRED.
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  • Target Serves V8 +Energy for Home Workouts

    As shoppers continued to work from home due to the ongoing COVID-19 pandemic, Campbell Soup Co. ran multiple display ads within Target's website in March positioning the manufacturer's V8 +Energy drinks as good companions for at-home workouts. 
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  • Dole Touts 'Malnutrition Labels'

    The manufacturer shines a spotlight on nutrition gaps with an experiential initiative designed to create dialogue and action among shoppers.
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  • Rising Boredom Leads to Online Shopping

    According to consumer data from Pitney Bowes BOXpoll, one in four respondents admit to shopping online because they are bored, and many begin their online journey on social media.
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News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.