The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.
Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.
Our interactive guide shines a spotlight on the evolving e-commerce capabilities and related marketing opportunities at 16 leading U.S. retailers, all to build a seamless omnichannel shopping experience. Produced in conjunction with Menasha.
Seeking to break through as a brand and drive the burgeoning American single malt whiskey category, Westward tapped Aki Technologies to implement a hyper-focused marketing campaign as part of its broader digital media strategy.
Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, we're transforming our Path to Purchase Live event plan into an enhanced, multifaceted virtual offering that allows our audience to attend safely, and remotely.
Beating the heat, preventing sunburn, barbequing and the Summer Olympics (every four years) are omnipresent messages at retail for the manufacturers and retailers of summer-related products. This year was no different.