Digital Commerce

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Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Walgreens Launches Retail Media Network

Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.

Target Ends Subscription Service

The mass merchant discontinued its subscription service model this month as more shoppers turn to same-day fulfillment services. 

In-store traffic plunged on the official start of the holiday shopping season compared to 2019, even as it set new records online, according to preliminary data from Sensormatic Solutions.

Holiday sales this year will increase between 3.6% and 5.2% compared to 2019, with e-commerce making robust gains, according to the National Retail Federation.

Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.

​​​​​​​Ferrara in August debuted the revitalization of its Keebler brand with a 360-degree marketing campaign that introduced a new brand promise, “Made with Magic, Loved by Families.”

From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.

Breaktime Media

The goal of the platform is to give CPGs an upscale storytelling environment with an opportunity to personalize product solutions for shoppers in real time.

​​​​​​​Kimberly-Clark teamed with Target this summer for a program heralding the arrival of the manufacturer’s new Pull-Ups premium, plant-based training underwear line.

The beverage giant plans to use this strategic capability to meet the e-commerce demand of its key shoppers and to gain important data through working with retail partners.

​​​​​​​The Stable, a commerce agency that supports consumer brands across brick-and-mortar, e-commerce and direct-to-consumer channels, has acquired Arkansas-based e-commerce technology company RichContext.

With the COVID-19 pandemic continuing to push existing consumer digital shopping trends into warp speed, retailers are scrambling to find new transactional interfaces.

Mars Wrigley Confectionery ran an omnichannel campaign at Walmart this summer reminding shoppers to "Live Summer to the Funnest" amid the COVID-19 pandemic.

The mass merchant is shining a spotlight on exclusive toys from ThreeSixty Group's FAO Schwarz and other brands as it prepares for an extended and unconventional holiday season. 

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