Digital Commerce

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Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Walgreens' Weekly Circular Goes Digital-Only

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

Walgreens Welcomes King C. Gillette Exclusive

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

AB InBev and Tiger Pistol

The beverage company is working with the social advertising platform to support the brand’s worldwide network of COVID-19-affected retailers, bars and restaurants.

Paul Brenner of Vibenomics

The Path to Purchase Institute shines a spotlight on one of its members, Vibenomics.

Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.

While the COVID-19 pandemic may have delayed Family Dollar's promotional activities, the retailer is now starting to return to its standard seasonal calendar.

Rukmini Banerjee is charged with the creation and oversight of talent development efforts.

The COVID-19 pandemic is giving brands a chance to rethink strategies, get on a good path and set themselves up for long-term success.

Strains on Amazon's warehouses due to surging demand during the COVID-19 pandemic caused caused the e-tail giant to postpone the two-day sales event typically held in July.

Walmart is shutting down its Jet.com subsidiary to focus on its namesake dot-com business, which is experiencing significant growth during the COVID-19 pandemic.

​​​​​​​Dollar General is exclusively stocking “orange vanilla creme”-flavored M&M’s candies from Mars Inc.

ShopRite is kicking off summer marketing ahead of Memorial Day on May 25 with a “Fill the Grill” campaign.

While physical stores are limited by legal restrictions and social distancing concerns, retailers are turning to digital technologies and strategies to weather the pandemic.

​​​​​​​PetSmart elevated its annual “puppy central” campaign this year with ramped up in-store, digital and print activity.

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