Digital Commerce

4 Questions with GroundTruth’s Rachel Bennington

GroundTruth's VP of CPG talks shopper behavior and the world of OTT (over-the-top) content.
Prime Day: Companies That Don’t Sell on Amazon Might Have Had the Most Success

Despite inflationary pressure, similar sales at other retailers and worldwide shipping challenges, Amazon was still able to generate $11+ billion in U.S. e-commerce sales, though it wasn't all rosy, The Mars Agency's John Willkom explains.

SmartCommerce, Resonate Drive E-Com Performance, Insights

SmartCommerce and Resonate have partnered to enable SmartCommerce Click2Cart CPG clients to unlock deep e-commerce audience and performance insights.
Neptune Retail Solutions Enhances In-Store Experience with Innovation

The omnichannel retail marketing company recounts recent successes at retailers such as CVS and Kroger.
Ibotta Assembles CPGs for BTS Freebies

Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic. Building on the success of
Walmart to Launch Digital Rebate Program

Walmart is preparing to launch a digital offers program in partnership with Ibotta and will join the reward platform's new media network.
VMLY&R Commerce Names TJ Reilly EVP of Performance Media

The agency added this executive to its North America leadership team to expand its retail media capabilities and address rapid e-commerce acceleration.
Digital Shopper Commerce Forum 'Intelligence Report'

Over two days in June, attendees of the Digital Shopper Commerce Forum heard from leading retailers, brands, agencies, tech providers and consultants about all things digital shopper commerce – what the landscape looks like today, and where we should be headed.
Lunchables Amplifies Rewards Program Content

Kraft Heinz’s Lunchables wanted to reach socially driven Millennial moms with their 2021 return to school campaign, “Leave It to Lunchables.”
Chicory Hires Former Quotient Exec Young as President

The digital shopper marketing platform also announced a new Strategic Partnerships team, led by Nick Minnick.
Research: Omnichannel Grocery Shoppers Spend More

Symphony RetailAI’s analysis of Q1 2021 shopper data highlights omnichannel as a key driver of loyalty and total spend.
Activation Gallery: Sustainability

“Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.
Walmart Takes Wellness on Tour

Walmart has taken its wellness outreach on the road, touring store parking lots with support from GlaxoSmithKline, Clorox Co. and Kimberly-Clark.
E-Commerce Innovator of the Year: Greg Yeadon

The editorial team selected Clif Bar's Greg Yeadon as the Institute’s first-ever E-Commerce Innovator of the Year.

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.