Digital Commerce

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Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Responding to the Online Shopping Shift

Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.

Family Dollar, PepsiCo Head into Game Day

The dollar store chain has teamed with National Football League and Super Bowl 2021 sponsor PepsiCo/Frito-Lay to run a bulk-purchase incentive and sweepstakes ahead of the big game.

The retail giant's latest home delivery pilot aims to make anytime delivery possible through its HomeValet service that can deliver orders directly to customers’ homes via smart boxes.

The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.

Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.

Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.

The e-tail giant hit new highs in sales and number of products shipped during the 2020 holiday season.

Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.

Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.

The dollar store chain expanded its online purchase pickup service, DG Pickup, to most of its store base this fall as the COVID-19 pandemic continues.

Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.

The mass merchant discontinued its subscription service model this month as more shoppers turn to same-day fulfillment services. 

​​​​​​​You surely aren’t going to find “International Talk Like a Pirate Day” on the promotional calendar of any retailer, and probably not “National Popcorn Day” nor “World Vegan Day” either. Yet brands and retailers are leveraging these micro-holidays in stores and beyond.

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