Digital Commerce

Ibotta’s Thomas Benedict discusses how marketers should evaluate emerging solutions and assess their performance.

Acknowledging travel restrictions and fluctuating effects of the pandemic’s Delta variant, we're transforming our Path to Purchase Live event plan into an enhanced, multifaceted virtual offering that allows our audience to attend safely, and remotely.

​​​​​​​Seeking to break through as a brand and drive the burgeoning American single malt whiskey category, Westward tapped Aki Technologies to implement a hyper-focused marketing campaign as part of its broader digital media strategy.

What an extraordinary and chaotic time to be in the beverage-alcohol (BevAlc) e-commerce space. The emerging channel had already been growing before it boomed last year.

CPG marketers discuss their successes, challenges and opportunities as they adapt with the times — while keeping the shopper at the forefront.

As the pandemic continues to wax and wane in the U.S., the role of delivery within overall omnichannel growth in the grocery sector continues to adapt.

Ken Krasnow has been enjoying his current role for five years, leading media, digital marketing, shopper marketing, national promotions, merchandising, packaging design and the consumer call center.

When live sporting events were halted across the country at the onset of the pandemic in the spring of 2020, beer manufacturers had to compensate for the loss of an in-stadium experience — and find new ways to get their products in people’s hands.