Digital Commerce

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Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Study: Consumers Hungry for Digital Shopping Experiences

Per a new global survey of more than 2,500 consumers, 30% of U.S. respondents would like to see retailers offer mobile payments in the near future, followed by mobile app orders and scannable barcodes.

Expo Panel: Agility Needed to Keep Pace with Shopper Behavior Shifts

During COVID-19, the retail industry proved it has the ability to pivot quickly. "It's just a shame it took a pandemic to demonstrate it," said Brian Higdon, customer strategy executive at The Mars Agency.

The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

Walmart Queer Eye

The retail giant has tapped the team behind hit Netflix reality makeover show Queer Eye for an exclusive collection of home furniture.

Numerator launched a new Back to School Index to monitor ad spend, promotional activity and purchase behaviors compared to the year prior to quantify shifts in advertising strategy and consumer behavior.

The retailer is making 20,000 more products available for pickup and delivery at roughly 1,500 stores across the country by the fall.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Path to Purchase Institute editors noticed a plethora of digital activations for pet products during the spring months.

Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Walgreens in late June released a new version of its mobile application, offering what it calls a “fresh, new look and feel.”

7-Eleven modified its annual “7-Eleven Day” celebration to accommodate social distancing recommendations meant to curb the spread of COVID-19.

While the exact timing of Prime Day in the U.S. is still on hold. Amazon said Prime Day in India will starts at midnight on Thursday, Aug. 6 and will run for 48 hours.

CVS Pharmacy recently gave its deodorant aisle a minor facelift that elevates natural and organic brands as the retailer continues focusing on wellness trends and expanding its better-for-you offerings.

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