Digital Commerce

The new Store Next Door offering allows advertisers to target high-propensity customers using nearly 40 store categories.

Unilever partnered with Robomart, a store-hailing service with a fleet of on-demand mobile minimarts, to launch a virtual storefront dubbed “The Ice Cream Shop.”

Mosaic North America has nabbed a VMLY&R Commerce exec to lead its integrated marketing practice, serving as the agency's U.S. shopper marketing expert.

The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver. 

EnsembleIQ's strategic marketing and creative agency for the global B2B market has won multiple digital excellence awards for its work with CPG brands and enterprise technology companies.

New funding from Sandbridge Capital and Marcy Venture Partners will accelerate Madison Reed's brick-and-mortar Color Bar growth, as the company plans to operate 80 locations by the end of 2022.

To succeed in 2022 and beyond, brands must implement a connected commerce model that unifies data-informed strategies across all digital advertising channels to drive sales and better connect with customers, writes Skai's Nich Weinheimer.

Jungle Scout released its first “State of the Walmart Seller” report, highlighting the retailer’s substantial e-commerce growth that has resulted in 95% profitability for sellers. 

Digital engagement for the c-store space is not just about getting customers onto the lot, but also getting them into the store and influencing their purchases once they’re there, according to Convenience Store News.

The retailer has joined Stingray Group’s retail media network, giving advertisers the ability to extend their national with in-store digital audio advertising.

Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.