Digital Commerce

Press enter to search
Close search
Open Menu

Digital Commerce

News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Pet Marketing in the Time of COVID-19

As retailers broadly adopt operational changes to facilitate recommended social distancing practices while still serving customers under the shadow of the COVID-19 pandemic, a comparison of the recent activity at major pet retailers shows differences in how they are approaching marketing in today’s rapidly changing world.

Grocers Lean on In-Store Tech During COVID-19

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

Grocery merchandising

As the world grapples with COVID-19, Mercatus shares stats about high-performing product categories and insights for grocers to handle the situation.

Efforts include offering free home delivery of certain prescriptions, as well as monitoring its drug and product supply chain, disinfecting stores and supporting front-line employees. 

Sephora will close its stores in the U.S. and Canada through April 3 – as of 5 p.m. local time Tuesday, March 17.

Mars Wrigley Confectionery’s Orbit gum brand brought a national sweepstakes to Walgreens stores that planned to award a trip to Los Angeles to attend a live taping of ABC-TV series "The Bachelorette."

CBD

Catalina Marketing takes a deep dive into its Buyer Intelligence database to identify hot shopping trends related to three categories.

As voice assistants and enabled devices proliferate, they face lingering skepticism about their ability to drive sales.

The duo launched a football-themed mobile game at the SEC Championship Game in December that drove trips by promising participants a deal on Dr Pepper SKUs.

Due to the spread of the novel coronavirus, Cappasity will provide large retailers with free access to its immersive technologies for efficient online sales.

In the wake of the ongoing COVID-19 outbreak, CVS Health has begun waiving fees for home delivery of prescription medications.

The impact from coronavirus panic shopping helped Costco post an astonishing 11.7% increase in same-store sales for the month of February.

Coca-Cola Co. entered the U.S. energy drink market with the Jan. 20 launch of Coke Energy, for the first time giving its flagship brand name to a beverage that is not a soft drink.

Show More