News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Digital Commerce

  • Retail Media Forum ‘Intelligence Report’

    Attendees learned a lot of hard facts about retail media networks during the Retail Media Forum, and they received actionable takeaways about what to consider when planning, what to do when executing, and how to evaluate when you’re done.
  • Brands Get 'Back to Well' with Walmart

    With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
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  • Harry's Shoots Hoops at Walmart

    Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
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  • Keeping Consumers Engaged Online Post-Pandemic

    ​​​​​​​The world has changed in just about every imaginable way over the past year. One way that is particularly relevant to retailers and marketers is the dramatic shift to e-commerce, says PepsiCo's Kate Garner.
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  • Target Serves V8 +Energy for Home Workouts

    As shoppers continued to work from home due to the ongoing COVID-19 pandemic, Campbell Soup Co. ran multiple display ads within Target's website in March positioning the manufacturer's V8 +Energy drinks as good companions for at-home workouts. 
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  • Walgreens, Unilever Offer Rewards via Fetch

    Unilever brought an exclusive receipt scanning promotion to Walgreens that promises an unspecified $10 gift card via Fetch Rewards to shoppers who purchase $30 worth of qualifying products.
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  • P2PI Member Spotlight: PureRED

    The Path to Purchase Institute shines a spotlight on one of its members, PureRED.
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  • Activation Gallery: Super Bowl/Football

    Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
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  • Dole Touts 'Malnutrition Labels'

    The manufacturer shines a spotlight on nutrition gaps with an experiential initiative designed to create dialogue and action among shoppers.
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  • Rising Boredom Leads to Online Shopping

    According to consumer data from Pitney Bowes BOXpoll, one in four respondents admit to shopping online because they are bored, and many begin their online journey on social media.
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  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
  • Solution Provider News: March/April 2021

    This latest roundup includes acquisitions and anniversaries.
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News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.