News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.

Digital Commerce

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  • Mondelez Finds Partner for Cookie-Less Ad Measurement

    Mondelez International leveraged DoubleVerify’s new ad performance measurement tool for a cross-platform display campaign starring a popular snack brand, as part of the software platform’s early access program.
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  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
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  • Forecast: Retail Sales to Rise

    Retail sales in 2021 will increase to a record $4.26 trillion, the highest this century, according to Customer Growth Partners’ annual forecast.
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  • Optimizing Retail Media: Killing the Purchase Funnel

    E-commerce has flattened the funnel, forcing companies to adjust traditional practices and mindsets. 
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  • Retail Media: Walmart Evolves Its Ad-Sales Business

    Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
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  • Shopper Marketing in an Age of Confluence

    Shopper marketers and their agency partners are navigating treacherous seas as two “money oceans” – retail/trade (below the line) and media (above the line) – converge, according to Omnicom's Bryan Gildenberg.
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  • Responding to the Online Shopping Shift

    Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.
  • Shift7 Digital, Salsify Help Manufacturers With Digital Shelf

    ​​​​​​​Shift7 Digital, a digital agency for manufacturers, announced a new strategic partnership with Salsify, a commerce experience management platform that helps brands win on the digital shelf.
  • Shopper Engagement Partner Showcase

    Visit a virtual shopping environment and interact with exhibits focused on creative solutions to help your brand stand out, drive purchase and build loyalty. Fresh insights and trends on the use of Digital Tools and In-Store Solutions including Content Development, Incentives, Media, and Packaging.
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  • DTC Brand Customizes Haircare at Target

    The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.
  • Brown-Forman Gives ‘Cheers’ to Stay-at-Home Hosts

    To leverage the increase in online purchase and home delivery of alcohol, Brown-Forman revamped one of its websites to provide information for novice hosts.
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News and information for consumer product marketers seeking to drive shopper engagement through various digital sales channels.