Digital Commerce

The Institute is seeking consumer product marketers across categories to participate in its annual Trends Report survey to examine today’s pressing industry issues. Take the survey and be entered in a drawing for a $100 Amazon gift card.

Path to Purchase Now: An overview of three Institute webinars focused on shopper strategies.

The Path to Purchase Institute shines a spotlight on one of its members, 6Degrees Integrated Communications.

Campbell Soup Co.’s Campbell Snacks division has become an official partner of the Pac-12 collegiate athletic conference.

This latest roundup includes acquisitions and expansions.

While it can be difficult to deliver the best customer experiences across a multitude of physical and digital touchpoints, there are examples of a job well done. Consider the automotive industry.

Drugstore beauty is known for its affordability and access to mass brands, but in recent years the channel has veered into the prestige and indie beauty territory with elevated merchandising, marketing and expanded assortments.

Digital shopper marketing platform NewsBreak Media Networks has rebranded to Shep Digital Solutions and launched a new website to better represent its full portfolio of digital merchandising services.

As part of its omnichannel growth, the Giant Company, in partnership with Instacart, has launched convenience delivery in as little as 30 minutes.

As consumer behavior shifts with each COVID wave, Kroger is seeing its digital efforts pay off as the grocer retains shoppers within its ecosystem.

A new, interactive Learning Lab on Oct. 14 will get attendees up to speed on the BevAlc e-commerce space, including key brand-building strategies and tactics for category leaders.