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12/01/2016

Delta Dreamhunt Contest

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Just as Pokemon Go demonstrated success with a social scavenger hunt idea, Delta Airlines is engaging consumers with a hunt of its own on Snapchat. Delta is sending people in Los Angeles on a chase in neighborhoods around town for specific Snapchat geo-filters that unlock prizes such as tickets to entertainment events, Delta miles or travel tickets, and interactions with Los Angeles celebrities including singing duo/YouTube stars Karmin and local chef Ray Garcia. Each week, Delta Snapchat followers receive hints and clues leading to a different theme, location and ultimately new Snapchat filter to uncover. The “Delta Dreamhunt” contest and social game integrated with a larger, new “Dream Up, LA” marketing campaign.

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