Del Monte's Reiner to Enter Institute's Hall of Fame
The Path to Purchase Institute is delighted to announce that Jennifer Reiner, Senior Director of Omnichannel Marketing & E-commerce at Del Monte Foods, is the second inductee into its Hall of Fame for 2020.
Members of the Institute’s editorial and membership teams, in consultation with key industry advisors, selected Reiner in recognition of her successful efforts in using her experience in shopper marketing to build the e-commerce practice at Del Monte, as well as for the ongoing commitment she’s made to helping advance industry knowledge through public thought leadership and behind-the-scenes support of industry groups and events.
Since joining Del Monte in summer 2013, Reiner has taken on roles of increasing responsibility. After starting as Director of Shopper Marketing, she added category management to her duties in 2015 and then spearheaded the company’s entry into e-commerce six months later. Now, as Director of Omnichannel Marketing & E-commerce, she leads integrated marketing communications, digital, consumer promotions, media, PR and shopper marketing, along with the Del Monte Kitchens & Creative Services teams.
Reiner’s career also includes seven years in multicultural and shopper marketing roles at Clorox Co. and several years in strategic planning at pioneering shopper marketing agency ThompsonMurray (now Saatchi & Saatchi X). A graduate of Bowling Green State University with a BA in marketing and international business, she earned her Master’s in business administration from DePaul University. She lives in California with her husband, Adam, and their two daughters.
Since 1994, the Path to Purchase Institute has recognized three individuals each year for their exemplary accomplishments in driving success through shopper understanding and engagement — not only at their own organizations, but for the industry at large. Unlike many Hall of Fame programs, the Institute recognizes executives who are still in the midst of their careers rather than waiting for them to retire.
An in-depth profile of Reiner’s career and work will be published in the April issue of Path to Purchase IQ and on p2pi.org. She will be officially inducted into the Path to Purchase Institute Hall of Fame on May 6 in Chicago as part of the new i3 event.
The third and final inductee in the Institute’s Hall of Fame’s Class of 2020 will be unveiled next week.