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04/22/2022
Sponsored Content

Decoding Gen Z's Commerce Habits

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Webinar Date: Wednesday, May 25, 2022, at 2 p.m. EDT

As digitally savvy Gen Z's spending power and influence continues to grow, how is this cohort's shopping behavior shifting from previous generations? This webinar will share the latest consumer research from the Path to Purchase Institute, which polled Gen Z consumers on the ways they shop across channels and platforms, and what’s influencing purchasing decisions and product discovery. Key areas of research will cover:

  • Social commerce — which platforms they’re using for inspiration vs. in-app purchasing and why, what they really think about influencers, and how often they’re tapping to shop.
  • In-store shopping — reasons they prefer shopping in physical stores, categories frequently shopped and what’s catching their attention.
  • Evolving fulfillment options — Delivery platforms, BOPIS and curbside use.
  • E-commerce — Product search, ad engagement, metaverse and NFTs.


Panelists:

Liz Fogerty, SVP, Strategy, Advantage Unified Commerce
Tim Binder, Executive Editor, Path to Purchase Institute
 

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Sponsored by:

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Advantage Unified Commerce

  

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