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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Shopper Marketing Trends in 2020

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

Robotics Company Introduces AI-Powered Mask Detection Tool

Robotic Assistance Devices' new tool is integrated into its Health Screening system and can be used to automatically prevent people who are not wearing masks from entering buildings.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

According to an April survey from technology platform Namogoo, 55% of respondents have purchased personal care products online since the COVID-19 outbreak began.

Casey's General Stores has entered into a technology partnership with RangeMe to streamline and scale current product sourcing initiatives as well as tap into the sourcing platform's pipeline of innovative products and leverage the industry insights it provides.

A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.

The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

Shopper intelligence company Catalina is adding family-owned convenience store chain Kum & Go to its retail network, effective immediately.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

Analytics is impacting the bottom line for brands and agencies alike.

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

Walmart has embraced progressive test-and-learn thinking to stay on the cutting edge of technology that’s changing the world and apply it in the way the company works with customers and builds its organization over time, said Walmart Labs’ vice president - global data and analytics platform Ray Boyle while speaking at the Path to Purchase Summit in May. 

The family-owned grocer has tapped tools from Eversight to expand the ability to test pricing and promotion in stores in real time.

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Jet.com has partnered with Spoon Guru to leverage the UK-based technology company’s innovative AI-powered solution that enables shopping by specific dietary preferences as more consumers opt to follow exclusive lifestyle diets both for health reasons or personal choices.

With pricing and promotional software provided by Eversight, the cranberry juice maker is looking for a more efficient and effective trade spend.

CGT launches a new, ongoing overview of shopper-facing technology providers by presenting a list of solutions we personally encountered in the first half of 2017.

Tucked into Microsoft’s massive booth, Kroger representatives brought to market the partners’ just-announced Retail as a Service product for the retail industry, showcasing the Microsoft Azure-powered smart technology system that has already modernized some Kroger pilot locations.

Facebook data scientist Reiko Yoshida and Maria Macuare, vice president, data & analytics, Campbell Soup Co., are among the panel of executives that will weigh in on how companies can use advanced analytics to attack the biggest business opportunities at an April 25 panel discussion at the Retail & Consumer Goods Analytics Summit.

​​​​​​​Insight Venture Partners' Lonne Jaffe will take a deep dive into the current state of artificial intelligence and machine learning in the software market during an April 25 general session at the Retail & Consumer Goods Analytics Summit.

The supermarket giant is uniting with the technology leader to pilot "connected experience" stores and jointly bring to market a commercial product for the retail industry.

Originally published by Path to Purchase Institute Whole Foods Market has hired dunnhumby to provide customer data and insights that the alternative grocer will use to refine its category management and merchandising strategies. “Dunnhumby has the ability to understand customers and turn that

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