Data & Analytics

Press enter to search
Close search
Open Menu

Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Nielsen's Global Consumer Business Unveils New Brand Identity

Nielsen’s Global Consumer Business has unveiled a new brand identity, including a new company name and logo, that underpins its transformation into a stand-alone company.

AI, AR Paying Off for L'Oreal

L'Oreal Canada's chief digital officer recently shared insight about the company's recent expansion of the ModiFace technology to Amazon consumers, plus live video shopping during the pandemic.  

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

The convenience store chain is teaming with San Francisco startup Standard Cognition to pilot touchless, autonomous checkout technology at its stores.

Robotic Assistance Devices' new tool is integrated into its Health Screening system and can be used to automatically prevent people who are not wearing masks from entering buildings.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Casey's General Stores has entered into a technology partnership with RangeMe to streamline and scale current product sourcing initiatives as well as tap into the sourcing platform's pipeline of innovative products and leverage the industry insights it provides.

According to an April survey from technology platform Namogoo, 55% of respondents have purchased personal care products online since the COVID-19 outbreak began.

A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.

The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.

Shopper intelligence company Catalina is adding family-owned convenience store chain Kum & Go to its retail network, effective immediately.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

Nine actionable strategy tips learned by attendees of the 2019 Path to Purchase Expo.

While delivering a keynote presentation at Path to Purchase Expo earlier this month, Forrester's Brendan Witcher outlined the top investments companies should make to meet the expectations of consumers today and tomorrow.

Show More