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Data & Analytics

A collection of news, articles and other featured content about Data & Analytics.

Shopper Marketing Trends in 2020

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

Robotics Company Introduces AI-Powered Mask Detection Tool

Robotic Assistance Devices' new tool is integrated into its Health Screening system and can be used to automatically prevent people who are not wearing masks from entering buildings.

Post-pandemic, how can CPGs prepare for demand and channel changes to optimize their supply chains and be ready to meet shoppers wherever they are? AI can help.

Casey's General Stores has entered into a technology partnership with RangeMe to streamline and scale current product sourcing initiatives as well as tap into the sourcing platform's pipeline of innovative products and leverage the industry insights it provides.

According to an April survey from technology platform Namogoo, 55% of respondents have purchased personal care products online since the COVID-19 outbreak began.

A new survey from Brick Meets Click and Mercatus Grocery shows a lift in private label purchases across ages and income levels during the pandemic, particularly among those facing financial loss.

The partnership was designed to pair e-commerce performance analytics with “best-in-class” enterprise marketing technology to deliver strong advertising results for brands online.

Shopper intelligence company Catalina is adding family-owned convenience store chain Kum & Go to its retail network, effective immediately.

Recent receipt data shows economic angst brought on by the COVID-19 pandemic has shifted consumer spending toward buying more store brands.

Walmart has embraced progressive test-and-learn thinking to stay on the cutting edge of technology that’s changing the world and apply it in the way the company works with customers and builds its organization over time, said Walmart Labs’ vice president - global data and analytics platform Ray Boyle while speaking at the Path to Purchase Summit in May. 

CGT presents a comparison chart of solution providers on the forefront of developing tools that help consumer goods companies improve their trade promotion planning and execution. Plus, a roundtable of industry experts provides thought leadership for companies navigating this critical business need.

L’Oreal’s ModiFace subsidiary has brought virtual try-on technology for lipstick to Amazon, removing a purchase barrier for cosmetics consumers seeking to discover their perfect shade online.

Through a partnership with Innit, the rice brand launched a new tech initiative that leverages the Google Lens visual search technology to connect digital information to physical products and unlock meal solutions.

Analytics is impacting the bottom line for brands and agencies alike.

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