Customer Relationship Management

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How Michaels Uses In-Store Experiences to Drive Meaningful Data & Insights

Path to Purchase IQ stole a few minutes from Michaels director of content and experience, Jen Harness, and Daniel Yaffe, co-founder and COO of AnyRoad, to talk about using experience to drive more meaningful data and insights.
Customer Management Award 2018: Coca-Cola

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.

Sam's Club Automates In-Store Sampling

Sam’s Club’s ongoing partnership with Chicago-based retail innovation company Freeosk offers CPG manufacturers an automated method for sampling in stores. The startup’s eponymous, sample-dispensing kiosk made its debut at Sam’s Club in 2013 and has since been installed in over 650 locations.

A collection of news, articles and other featured content about Customer Relationship Management.