Customer Relationship Management

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Customer Relationship Management

A collection of news, articles and other featured content about Customer Relationship Management.

Sam's Club Automates In-Store Sampling

Sam’s Club’s ongoing partnership with Chicago-based retail innovation company Freeosk offers CPG manufacturers an automated method for sampling in stores. The startup’s eponymous, sample-dispensing kiosk made its debut at Sam’s Club in 2013 and has since b

Customer Management Award 2018: Coca-Cola

The beverage giant used virtual reality testing to help Walgreens optimize the soda shelf.