Criteo Retail Media Adds New Partners

Jacqueline Barba
Associate Editor, Path to Purchase Institute
Jacqueline Barba profile picture

Tech company Criteo expanded its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, Kenshoo and Tinuiti.

The Criteo Retail Media API helps partners empower brand advertisers with more choices for how to manage and optimize their retail media campaigns at top retailers, while expanding their advertising to reach high-intent shoppers in new, cookie-less channels.

"Utilizing Criteo's new API partner program has been vital for scaling the needs of our brands," said Brian Weber, director of digital strategy, The Stable, an integrated commerce agency. "By working with Criteo API partners, we are able to automate reporting and generate insights across retailers much quicker than before, in a singular dashboard, and dedicate the majority of our time to building best-in-class strategies."

In a recent joint report with Forrester Consulting, Criteo found that 76% of brand advertisers in North America said that the growth of their businesses depends on retail media advertising. Criteo's retail media solution allows brands to uniquely advertise and promote their products directly on retailer websites.

"It has been incredibly thrilling to see retail media gain more momentum as consumers shift to online shopping," said Geoffroy Martin, executive vice president and general manager, growth portfolio at Criteo. "We are proud to power the world's largest open retail media ecosystem, and we're thrilled to welcome our new API partners to our program so that we can further meet the needs of our customers in 2021."