Online advertising company Marin Software is integrating with Criteo's Commerce Media Platform to expand e-commerce advertising capabilities. The integration aims to help brands manage and optimize both Criteo marketing solutions and retail media campaigns—from display advertisements on the open web to promoted products on retailer websites—all within the MarinOne platform.
Criteo will now offer Marin clients access to elements of its Commerce Media Platform, where brands can activate and measure advertising campaigns against a large set of commerce data. The integration aims to provide MarinOne's clients a more complete growth solution across search, social and e-commerce advertising.
"Commerce media is one of the most exciting and fastest growing areas of digital marketing," said Chris Lien, CEO of Marin Software, in a recent media release. "With this integration, we can tap into Criteo's commerce data and intelligence to further our mission of providing advertisers with seamless access to customers across their customer journey, from the top of the funnel to the point of purchase."
The self-serve MarinOne platform unifies commerce advertising with paid search and paid social campaigns, while simplifying reporting and management of advertising campaigns across channels. Automated insights help advertisers identify growth opportunities and improve ROI. In addition, bidding tools help advertisers plan and pace campaigns to hit their targets.