New York-based Crisp, which in December launched what it called the first programmatic commerce platform for food and beverage brands, has joined the NielsenIQ Connect Partner Network.
The partnership allows the Crisp platform to give food and beverage brands direct access to NielsenIQ Retail Measurement market data within their own tools, such as Snowflake, Microsoft Azure, Power BI and Excel. According to Crisp, this will provide a seamless process for executives within production, marketing, merchandising, supply chain and other departments to leverage NielsenIQ market data and insights to improve and optimize business operations.
NielsenIQ collects consumer sales information from more than 900,000 stores including grocery, fresh produce, pet, cannabis, drug, convenience, discount and e-commerce retailers. Now, that market data can be integrated with real-time business data via the Crisp platform to offer new perspectives on current business performance and opportunities.
CPG brands already rely on NielsenIQ for valuable macro-level trends, category rankings, competitive insights and market performance data. Combined with real-time operational data, Crisp says managers can now make more informed business decisions designed to boost sales, manage inventory, improve merchandising mix, reduce out-of-stocks and optimize logistics.
“Crisp is transforming food and beverage through a programmatic commerce model, where real-time and syndicated data is shared across the supply chain and used to optimize operations from manufacturing, to distribution, marketing and sales,” said Crisp CEO Are Traasdahl. “With NielsenIQ, a leading CPG retail measurement partner, we can now pipe mission-critical data directly into the systems of enterprise brands.”
“The NielsenIQ Connect Partner Network was formed to enable innovation, and welcoming Crisp to our continuously growing list of strong partners does just that,” said Brett Jones, Global Leader, NielsenIQ Connect Partner Network. "Crisp’s ability to automate the integration of NielsenIQ data into their own tools and applications helps our CPG customers make the most of market insights.”