Creative Consultancy Marks Largest Team Expansion in 75 Years

Lippincott's senior additions aim to drive transformational growth for clients through brand strategy, digital innovation and experience design.
Jacqueline Barba
Digital Editor
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The global creative consultancy Lippincott recently revealed that 2021 represented the largest expansion of partners in its more than 75-year history with a new slate of senior hires. The additions aim to bring “critical expertise” that will enhance how the firm helps brand clients drive growth and resilience in a continuously evolving world.

Lippincott, which is owned by management consulting firm Oliver Wyman, has worked with a slew of iconic brands including the Coca-Cola Company, Starbucks, Walmart and airlines Southwest and Delta.

"The possibilities afforded by today's digital landscape, coupled with the realities of a world still grappling with a pandemic, have paved the way for brands to tap into unorthodox methods of connecting with customers," said Rick Wise, CEO of Lippincott, in a recent media release. "These hires bring vastly different backgrounds and expertise to our firm, adding value to our clients and our ability to deliver innovative solutions across industries."

These new hires (or “partners,” as Lippincott calls them) joined the consulting firm’s unique structure of operating under one profit and loss globally to enable seamless collaboration across custom-built teams. The new hires include:

Tom Ajello, Digital Design
Ajello will spearhead how the firm works with brands on the next horizon of digital. Prior to joining Lippincott, Ajello founded and led digital-first agencies, including Makeable and Poke. Most recently, he was global chief creative officer at Vivaldi Group.

Emma Cofer, Brand Strategy and Global Brand Building
Cofer has over ten years of experience working with some of the world's biggest brands, including Google and Nestle. From steering strategy for influential consumer technology brands to driving global corporate marketing initiatives, she's an expert in her field. Cofer, who rejoined the Lippincott team from Nestle, will focus on leading client programs across brand strategy at Lippincott.

Siobhan Cooper, Brand Strategy and Employee Engagement
Cooper's has specialized experience in talent branding, employee engagement, loyalty programs, organization effectiveness and culture development. Prior to joining the Lippincott team, she led client engagements at Prophet for over a decade.

Kevin Grady, Design and West Coast Leadership Team
Grady brings more than 30 years of design leadership to Lippincott. He has created Emmy-award nominated campaigns and collaborated with the likes of David Bowie and Daft Punk. At Lippincott, he's responsible for spearheading programs out of its San Francisco office, bringing cutting-edge design thinking to clients across the West Coast. Grady was formerly evp, head of design at FCB Chicago and a member of FCB's global creative council.

Brian Rosenberg, Growth Strategy
With over 15 years of experience, Rosenberg joined Lippincott as a growth strategist with expertise in shaping and activating transformational programs. He translates strategy into tangible offerings that sustain multi-year growth. He joined Lippincott from Prophet, where he helped build the firm's growth practice.

Tarek Sultani, Middle East Leadership Team
Sultani spearheads programs for all Lippincott's Middle Eastern clients. He's heavily involved in introducing innovative digital transformation experiences to brands including AR/VR, programmatic and digital product creation. Before joining Lippincott, he was the studio lead of Fjord, Accenture's design and innovation practice in the Middle East.

Melissa Tait, Creative Technology
Tait brings deep digital and innovation expertise to Lippincott. She's spent her career leading teams to develop breakthrough digital experiences, and most recently was recognized for creating an impactful empathy training course using virtual reality in partnership with SCAN Health Plan. Previously, she was a senior vice president of technology at Primacy in Farmington, Connecticut.