COVID-19 at Retail

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COVID-19 at Retail

A curated archive of articles and information about the impact of the coronavirus outbreak on shopper behavior and the industry's efforts to respond.

Retail Media: CVS Scales Back on Print Circulars

CVS Pharmacy has updated its digital circular to better elevate available ExtraCare coupons and offers as it pulls back its print tab from some markets.

Best Buy’s CEO Shares Biggest COVID-19 Disruptions

At CES 2021, CEO Corie Barry and Fortune Media CEO Alan Murray sat down to discuss how Best Buy has pivoted its operations and its plans to continue to meet changing consumer behavior post-pandemic.

Analyzing data from pandemic holidays past can help brands successfully navigate the shopping shift online.

Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.

Mobile commerce company Button and Branch Metrics’ new partnership gives mutual clients like Sam’s Club and Zulily visibility into all of their mobile attribution data with one tool.

Bob Evans Farms undertook its first-ever integrated shopper marketing campaign to spotlight dinner sides for the holidays.

The e-tail giant hit new highs in sales and number of products shipped during the 2020 holiday season.

Nine months prior to Thanksgiving, mobile rewards platform Ibotta saw an opportunity to advance its mission of making every purchase rewarding while also helping Walmart shoppers during what was shaping up to be a difficult year.

Unilever last month launched an exclusive bath and body collection at Walmart inspired by consumer stories about reclaiming one’s “happy place” in the uncertain times brought on by the COVID-19 pandemic.

As the new year looms, promotional activity in the food retail world has leveled off, according to a new analysis from Nielsen.

For its holiday ad campaign, Best Buy has released a series of short, stop-motion animated videos referencing the whirlwind of a year consumers faced in 2020.

Nestle Waters' S.Pellegrino partnered with the e-commerce giant to stage a pandemic-conscious, Friendsgiving-themed storefront spotlighting shoppable recipes prepared by culinary star Kristen Kish of Top Chef fame.

Walmart will be introducing new in-store and online advertising opportunities for brand marketers next year in an effort to facilitate ads that shoppers “don’t hate,” revealed the retailer’s director of omnichannel advertising transformation and acceleration, Whitney Cooper, during a keynote session at the Path to Purchase Digital Expo.

Bonduelle Fresh Americas

The Path to Purchase Institute shines a spotlight on a U.S. subsidiary of Bonduelle, a French-based, family-owned company.

Petco and General Mills’ Blue Buffalo staged a fall flight of their annual fundraiser to fight pet cancer this year.

Authentic influencer content is one way Clorox Co.’s Burt’s Bees establishes trust with beauty and self-care shoppers, and the brand’s multiyear relationship with celebrity Jana Kramer provided the foundation needed to continue reaching Walmart shoppers during the COVID-19 pandemic.

The revival of sampling at Whole Foods Market indicates a tentative return to relative normalcy as retailers and brands find creative solutions to adapt to pandemic-related safety concerns.

From leaning in to retail media networks to creating third-party marketplaces, even established retailers that have entrenched business models have made bold moves this year, according to Ahold Delhaize's Mark Williamson, who says partnership is the recipe for success in these endeavors.

In-store traffic plunged on the official start of the holiday shopping season compared to 2019, even as it set new records online, according to preliminary data from Sensormatic Solutions.

Holiday sales this year will increase between 3.6% and 5.2% compared to 2019, with e-commerce making robust gains, according to the National Retail Federation.

Best Buy is expanding its fulfillment strategies as digital sales increase by adding more ship-from-store hub locations for the holidays and testing new store formats that function primarily as fulfillment hubs.

President and chief executive officer of Walmart U.S. John Furner shares his thoughts on the current state of retail, adapting at scale to changing shopper behaviors and how Walmart is preparing for the future.

Nielsen’s latest inflation study found a drop in promotions being offered to shoppers on items inside the grocery store is the new normal, leading to higher prices in stores.

BJ’s Wholesale Club has brought back its Thanksgiving-themed, bulk-purchase incentive dangling a free Butterball turkey, this year with a few new wrinkles.

A new survey reveals that holiday shopping has gotten off to an earlier start than usual this year and that credit and debit cards will remain the leading form of payment.

Bigger ticket items that supported new at-home living and drove general merchandise sales since the COVID-19 pandemic began are likely to continue to stimulate holiday retail sales, according to the NPD Group.

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