Costco’s concurrent monthly mailer also included the QR code, devoting the first four pages to plugging the offer and listing a slew of participating product as well as available Instant Savings including $10 off the total purchase of one select Tide Pods package and one package of Bounce dryer sheets.
Digital support includes a costco.com home page leaderboard ad, which links to a dedicated hub (costco.com/pg) detailing the offer and also directing visitors to getpgoffer.com. A dedicated home page carousel ad temporarily plugged the offer. Email ads and blasts, plus commissioned blogger and influencer posts round out the support.
Some of the supporting materials have also spotlighted a new P&G-owned product addition to Costco's offerings: Olay Retinol24 night moisturizer, which first launched just over a year ago.