Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response


Vibenomics Closes $6.5M in Funding to Launch Additional Networks

The location-based audio out-of-home advertising and experience company's Series A2 funding supports expansion in convenience and grocery.

Navigating the New Normal in Consumer Goods

Instead of waiting patiently for the return of pre-pandemic norms, brands must be proactive in playing offense, positioning themselves to win in the “new normal.” Here are the four steps they should take to get there with confidence and success.

Kroger and Vibenomics

The solution provider will bring its audio out-of-home advertising marketplace to more than 2,300 of the retailer’s locations.

Retailers with Statements

Official statements from the companies directly addressed injustice and the larger issues involved.

​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.

Warehouse club giant Costco is among a number of retailers resuming some normal promotional practices as many businesses and states begin the process of reopening.

The intensifying COVID-19 crisis has brands plotting a new course of action.

The e-tail giant is applying its drone knowledge to produce face shields with a 3D printer, first for frontline workers, then for all Amazon shoppers.

The beverage giant positioned the launch of the websites, and, mainly as a response to pandemic buying habits.

Alex Gourlay, Co-Chief Operating Officer at Walgreens Boots Alliance, is one of three 2020 selections for the Path to Purchase Institute Hall of Fame.

While few industry observers want to talk about it, there seems to be a growing consensus that shoppers will look to mass outlets for their products for two very important reasons: price and accessibility.

As the U.S loses its claim as the center of the digital retail universe, retailers and brands need to look overseas for innovation.

Catalina In-Store Partner Media Network

The open-ecosystem platform delivers greater value to retailers, CPGs and shoppers.

Through this new program, Nextdoor members can now request assistance, or offer to help someone in their community, with shopping at Walmart.

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