Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Facing a Shopper Marketing Shutdown

The historic COVID-19 crisis has the consumer packaged goods industry reprioritizing the present and bracing for a ‘new normal’

Walmart, Walgreens, Rite Aid Open COVID-19 Testing Sites

The sites, similar to the testing site that opened in the parking lot of a CVS Pharmacy in Massachusetts, are being launched in partnership with the federal government.

Supermarket chains are embracing their in-store technology like AI and facilities management robots to better serve shoppers during the pandemic.

While many shopper marketing programs are being scrapped or put on hold in response to the coronavirus pandemic, Best Buy has quickly rolled out its own COVID-19-inspired promotional efforts.

The company is installing Plexiglas solutions at all of its 2,200-plus stores as a protective barrier between customers and associates during the ongoing COVID-19 outbreak. 

Walgreens has introduced a “drive-thru shopping” service during the COVID-19 crisis.

As many retailers close stores due to concerns over the coronavirus, some are hiring associates by the thousands, and speeding up the hiring process dramatically.

Path to Purchase IQ looks at emerging technologies. This week: CrowdRelief’s community aid platform.

Testing will initially focus on a critical population: first responders and health care workers.

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

Lowe's Coronavirus

CEO Ellison details keeping consumers and staff safe while replenishing in-demand products.

Purell floorstand

Gojo President and CEO Carey Jaros addresses COVID-19.

​​​​​​​The Store Brands editorial team has reached out to industry leaders on the challenges they are facing during the coronavirus pandemic.

Efforts include offering free home delivery of certain prescriptions, as well as monitoring its drug and product supply chain, disinfecting stores and supporting front-line employees. 

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