Corporate Strategy

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Corporate Strategy

Actionable information to help consumer goods companies develop better go-to-market business strategies. Topics include mergers & acquisitions (M&A), personnel moves, e-commerce, omnichanel, digital transformation, direct-to-consumer selling (DTC), internal alignment and competitive response

Amazon Shutters Prime Pantry

Amazon has discontinued Prime Pantry, a delivery service focused on grocery and household staples that was an early online food-selling venture for the e-tailer.

MarketingLab/SellCheck Acquired by Tech-Focused Agency Neighbor

The marketing services firms will join forces with Minneapolis neighbor Razr Marketing Inc.

The goal of the partnership is to quantify the direct sales impact of exposure to the ads while offering advertisers SKU-level granularity for both pre-campaign feasibility and post-campaign analysis.


The location-based audio out-of-home advertising and experience company's Series A2 funding supports expansion in convenience and grocery.

Instead of waiting patiently for the return of pre-pandemic norms, brands must be proactive in playing offense, positioning themselves to win in the “new normal.” Here are the four steps they should take to get there with confidence and success.

Kroger and Vibenomics

The solution provider will bring its audio out-of-home advertising marketplace to more than 2,300 of the retailer’s locations.

Retailers with Statements

Official statements from the companies directly addressed injustice and the larger issues involved.

​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.

Warehouse club giant Costco is among a number of retailers resuming some normal promotional practices as many businesses and states begin the process of reopening.

The e-tail giant is applying its drone knowledge to produce face shields with a 3D printer, first for frontline workers, then for all Amazon shoppers.

The beverage giant positioned the launch of the websites, and, mainly as a response to pandemic buying habits.

The intensifying COVID-19 crisis has brands plotting a new course of action.

While few industry observers want to talk about it, there seems to be a growing consensus that shoppers will look to mass outlets for their products for two very important reasons: price and accessibility.

Alex Gourlay, Co-Chief Operating Officer at Walgreens Boots Alliance, is one of three 2020 selections for the Path to Purchase Institute Hall of Fame.

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