Cookbook Author Helps Organic Valley Tackle BTS Stress
Organic Valleyhas partnered with Food Network personality, cookbook author and food blogger Molly Yeh to help fellow parents with meal prepping during this year’s particularly stressful back-to-school season and ongoing pandemic.
As part of the farmer-owned dairy brand’s BTS efforts, Organic Valley also launched a themed “We Got Your Back to School” sweepstakes, which runs from Aug. 15 through Sept. 30, and awards 100 U.S. consumers a free meal kit for an “Easy Cheesy Garden Hot Dish” recipe created by Yeh, including:
- Organic Valley unsalted butter
- One shallot
- One 10-ounce bag of frozen mixed vegetables
- Two pounds of ground beef
- One pint of tomatoes
- One 32-ounce chicken stock
- One half-gallon Organic Valley whole milk
- One package of Organic Valley thick cut shreds
Winners will also receive a supply of coupons, including one for a month’s supply of Organic Valley products. Consumers can enter the sweeps at organicvalley.coop/promotions/giveaway/ or via Organic Valley’s Facebook page.
"In conversations with parents, we kept hearing that they were dreading the stress of going back to school," said Jaclyn Cardin, vice president of integrated brand marketing, Organic Valley, said in a recent media release. The Organic Valley cooperative of more than 1,700 family farmers knows firsthand the value of family dinner time and wanted to step up to give parents a break, Cardin said.
