Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Holiday Shopping: 2020 Insights from Aki

Holiday shopping this year won’t be exactly what you’d expect, according to research from Aki Technologies and TapResearch.

2020 Guide to Shopper Marketing Agencies

The 2020 Guide to Shopper Marketing Agencies

This edition features in-depth profiles from 11 leading companies.

The mass merchant teamed with Walt Disney Co. to roll out an exclusive collection of licensed toys, collectibles and apparel inspired by the mega media conglomerate's Star Wars: Galaxy’s Edge themed land. 

Valvoline

The Path to Purchase Institute shines a spotlight on one of its members, Valvoline.

Walgreens and dietary supplement producer Pharmavite unveiled an exclusive partnership that offers a vitamin subscription service through the drug chain’s website.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Brittany Anderson didn’t know that she had roots in the cheese industry until she accepted her first job out of college at DCI Cheese Co.

Walgreens in July launched the second iteration of its “WE Teachers” back-to-school program, which offers free tools, resources, trainings and awards to educators.

Ryan Nolan has always wanted to understand consumer behavior and is still, in his words, “obsessed” with the reasons behind what people do.

​​​​​​​Marketing inclusive of the LGBTQ+ community is increasingly becoming standard practice for major retailers and brands.

A longtime gamer hailing from the U.K., Rob Clark was not only paid to play but was also featured on a cable network TV show long before being a professional e-sports star was really a thing.

The manufacturer enlisted Ripple Street to host some 256 beach-themed parties at consumer homes to drive trial of new Sour Patch Kids "Heads" and Swedish Fish "Tails" at Target. 

Camp Backyard Summer  \Mega Display

A look at the best retail displays in the 2020 Outstanding Merchandising Achievement Awards competition.

Inspira Marketing Group

The Path to Purchase Institute shines a spotlight on one of its members, Inspira Marketing Group.

The mass merchant is shining a spotlight on a new, exclusive cosmetics collection from TPG Growth's e.l.f. with in-store displays that advance the brand's initiative to improve assortment presentation and navigation at shelf.

Mucinex and Kinsa

RB cold and flu brand Mucinex has partnered with San Francisco-based Kinsa to get ahead of sickness by using predictive data to inform and power its nationwide supply chain and inventory management system, while helping to direct its health advice to consumers where and when they need it the most.

The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

The convenience store chain is teaming with San Francisco startup Standard Cognition to pilot touchless, autonomous checkout technology at its stores.

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

Dollar General Vies for Brighter Future

The dollar store chain has enlisted various manufacturers to support its latest cause campaign designed to shine a light on literacy and foster a brighter future for those in need.

The Home Depot has partnered with social media influencers to bring its traditional Kids Workshop classes, which have been paused due to COVID-19, to life online.

Talking Rain Beverage Co.’s Sparkling Ice once again ran a rebate program at Walmart, this time as part of a larger cause effort expanding to grocery workers on the front lines of the COVID-19 crisis. 

​​​​​​​With retail having been disrupted in recent months due to the global pandemic as well as civil unrest over social inequities, brands and retailers are adapting their messaging in various ways.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Shifts in shopper behavior have retailers rethinking circular strategies.

The brand of the Hershey Co. created a lighthearted campaign that initially thanks consumers for wearing a mask when around others, but also cautions them to think about the possibility of the consequences of their own bad breath.

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