Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Blue Buffalo Gives Petco a Baby Line

The exclusive Baby Blue brand spans dry and wet food as well as treats specifically for puppies and kittens.

H-E-B's Yellow Coupons Go Digital

Smartphone-wielding shoppers can now scan the yellow coupons H-E-B commonly places throughout stores to redeem at checkout via the recently revamped My H-E-B mobile app.

Sheltering-in-place consumers are trying out new products and brands to help alleviate boredom. Brands that can leverage the power of novelty have an opportunity to convert new loyalists to the cause.

Walgreens is suspending distribution of its Sunday print circular as of June 7 due to “consumer behavior shifts” brought on as a result of COVID-19.

Expecting shoppers to sustain pandemic-driven behavioral changes, brands and retailers are building up their e-commerce strategies.

​​​​​​​When stay-at-home orders were given in March as the coronavirus took hold, digital activations became more important than ever in the beauty category and elsewhere.

PetSmart stood out among retailers supporting the launch of Nestle Purina Petcare’s Pro Plan LiveClear allergen-reducing cat food.

Walmart adjusted its marketing plan to back the digital rental release of DreamWorks Animation’s “Trolls World Tour” amid the coronavirus pandemic that has shut down most movie theaters.

Exclusive Coca-Cola research identifies leaders in each key CPG store format

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

The 2020 Guide to Consumer Engagement Tools

A chart of 23 companies providing digital solutions to help manufacturers and retailers connect with consumers in shopping mode.

The COVID-19 pandemic hasn’t stopped the arrival of the usual s’mores cross-merchandising activity at Walmart, though Hershey Co. has modified its corresponding marketing efforts to fit the reality of the current situation.

All the top retailers in the U.S. experienced a drop in trip frequency in the first quarter of 2020, as revealed by consumer visitation patterns tracked by location data company InMarket.

The COVID-19 pandemic is giving brands a chance to rethink strategies, get on a good path and set themselves up for long-term success.

Ibotta has launched Ibotta Go, a self-service platform that provides emerging CPG brands with access to customers through a cash-back rewards programs.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

Paul Brenner of Vibenomics

The Path to Purchase Institute shines a spotlight on one of its members, Vibenomics.

The mass merchant is running a variety of promotions to tie in to the designation of May as “National Pet Month.”

​​​​​​​A look at 20 brands rising up the ranks as category challengers and shopper favorites.

Rukmini Banerjee is charged with the creation and oversight of talent development efforts.

The intensifying COVID-19 crisis has brands plotting a new course of action.

​​​​​​​PetSmart elevated its annual “puppy central” campaign this year with ramped up in-store, digital and print activity.

​​​​​​​Walmart adjusted its promotional calendar as the COVID-19 pandemic took precedence as the most urgent and universal social cause facing society today.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

Best Buy has added text alerts as a way to communicate special offers, events, promotions, Top Deals and other news.

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