Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

P&G, Walgreens Ask Shoppers to BYOG

Procter & Gamble brought a four-week “holiday rebate” program to Walgreens in November that promises a $10 store gift card with purchase of four qualifying products from some of the manufacturer’s personal care brands.

Keebler Capitalizes on Family Togetherness

​​​​​​​Ferrara in August debuted the revitalization of its Keebler brand with a 360-degree marketing campaign that introduced a new brand promise, “Made with Magic, Loved by Families.”

Walmart is enjoying an exclusive launch window for Dollar Shave Club’s retail debut.

Authentic influencer content is one way Clorox Co.’s Burt’s Bees establishes trust with beauty and self-care shoppers, and the brand’s multiyear relationship with celebrity Jana Kramer provided the foundation needed to continue reaching Walmart shoppers during the COVID-19 pandemic.

Breaktime Media

The goal of the platform is to give CPGs an upscale storytelling environment with an opportunity to personalize product solutions for shoppers in real time.

Brands find ways to stay in the sampling game as the pandemic changes the rules.

The revival of sampling at Whole Foods Market indicates a tentative return to relative normalcy as retailers and brands find creative solutions to adapt to pandemic-related safety concerns.

Spectaculars from Mars Inc. and Hershey are expected in stores every September and October leading up to Halloween, and this year was no different despite the pandemic. Those types of displays and many others caught the eyes of Path to Purchase Institute editors this fall.

Albertsons Cos. is staging a continuity program at select chains awarding shoppers with stickers redeemable for cookware inspired by Fox Broadcasting Co.’s reality TV cooking show franchise MasterChef.

The dollar store chain is stocking exclusive SKUs from multiple manufacturers this fall.

Summary articles showcasing the winners in the Path to Purchase Institute's annual Design of the Times competition.

The mass merchant is shining a spotlight on exclusive toys from ThreeSixty Group's FAO Schwarz and other brands as it prepares for an extended and unconventional holiday season. 

Mars Wrigley Confectionery ran an omnichannel campaign at Walmart this summer reminding shoppers to "Live Summer to the Funnest" amid the COVID-19 pandemic.

Despite the COVID-19 pandemic, Johnsonville and Molson Coors Beverage Co. teamed up again this year to run a patriotic summer grilling program at Meijer positioning the manufacturers’ brands as an ideal pairing.

The manufacturer is piggybacking off of the mass merchant's Circle loyalty program to run an exclusive online community for Target shoppers dubbed "Inner Circle."

Quotient National Rebate

The solution provider's platform powers cash back offers to consumers through the app.

When the COVID-19 pandemic hit the U.S. and lockdowns began in March, the confectionery giant quickly shifted its strategy to address the resulting, rapid change that occurred in shopper behavior.

Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.

Kiosk wins “Best of the Times” award as the top entry in Design of the Times competition.

Procter & Gamble's November edition of brandSaver tied in to Halloween and other typical fall occasions while activating a sponsorship of a new PBS documentary.

Tata Consumer Products' Eight O'Clock Coffee teamed with influencer marketing company Ripple Street for a program encouraging ShopRite shoppers to "be your own barista” at home during the COVID-19 pandemic.

Here we shine the spotlight on the 17 non-winning finalists in the Path to Purchase Institute's annual competition.

Walgreens stores are distributing a free Hallmark greeting card to shoppers at checkout while also promoting an e-commerce initiative for the brand on the drugstore chain’s website.

​​​​​​​Despite the COVID-19 pandemic and with many students facing uncertainty about in-school vs. at-home learning, back-to-school season kicked off at retail with full force in July as usual with both in-store and digital activity.

GlaxoSmithKline is promoting two recently launched OTC products at Walmart.

Sour Patch Kids NYC

The first-ever store dedicated to Mondelez International’s Sour Patch Kids had a summer opening in Manhattan.

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