Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Consumer Engagement

  • Walmart, Cheerios Seize More 'Moments of Good'

    General Mills’ Cheerios brought its Effie Award-winning “Moments of Good” platform back to Walmart to tie in to February’s designation as Heart Health Month.
  • 2021 Product of the Year Winners

    Meet the 2021 winners of the largest consumer-voted award for product innovation. For consumers, the Product of the Year seal serves as a guide to the best products in the market, and for manufacturers, it's a powerful marketing message proven to increase trial, awareness, distribution and sales.
  • Target, Thinx Debut Period Undies 'For All'

    Target has added an exclusive, budget-friendly line of period underwear from Thinx to its assortment.  Thinx for All period underwear recently rolled out to and Target stores in brief, bikini and high-waist styles, which the brand boasts have the absorbency of up to three or five
  • Brands Get 'Back to Well' with Walmart

    With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
    a screenshot of a social media post
  • Who's Who in Merchandising 2021

    More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
    a group of people posing for the camera
  • Harry's Shoots Hoops at Walmart

    Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
    graphical user interface
  • Beauty Bakerie Debuts 'Bite Size' Line at Target

    Target is carrying a new "Bite Size" line from cosmetics brand Beauty Bakerie as the mass merchant works to expand its beauty assortment.
    a person wearing a costume
  • The 2021 P-O-P Design & Manufacturing Solutions Guide

    Featuring in-depth profiles of Great Northern Instore and Hood Container.
    a close up of a blur
  • Walgreens, Unilever Offer Rewards via Fetch

    Unilever brought an exclusive receipt scanning promotion to Walgreens that promises an unspecified $10 gift card via Fetch Rewards to shoppers who purchase $30 worth of qualifying products.
    graphical user interface, text, application
  • Suave Brings New Pink Line to Walmart

    Unilever's Suave has launched what it calls a “style ready” hair care line exclusively at Walmart.
    graphical user interface, website
  • Activation Gallery: Super Bowl/Football

    Late January and February each year is the time for National Football League sponsors such as PepsiCo/Frito-Lay to command attention at retail with spectacular displays. Other NFL sponsors and many other CPG brands activate as well, trying to become part of consumer game-watching parties.
    graphical user interface, calendar
  • P2PI Member Spotlight: PureRED

    The Path to Purchase Institute shines a spotlight on one of its members, PureRED.
    diagram, schematic
  • Meijer, Oreo Dole Out Speakers

    The mass merchant recently teamed with Mondelez International’s Oreo for a bulk-purchase incentive drumming up support for the brand's new vanilla-flavored cookies inspired by pop star Lady Gaga.
  • Costco Pilots New Merchandising Tech

    The mass merchant is testing a digital merchandising solution for Apple products at select locations.
    a person holding a cell phone
  • P&G Celebrates Fandom at Meijer

    National Football League sponsor Procter & Gamble teamed with Meijer this winter to run a campaign celebrating the fandom and welcome “sense of normalcy” that the Super Bowl invokes.
    graphical user interface
  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
  • P&G Crowns Black History Month at Walmart

    Procter & Gamble helped Walmart recognize February’s designation as Black History Month in stores last month.
    a display in a store
  • Gillette Debuts Green Shave Line at Target

    The mass merchant is stocking a new line of sustainable shaving products from Procter & Gamble's Gillette dubbed Planet Kind.
    Planet Kind by Gillette
  • Blue Buffalo Brings Vet Support to Walmart

    General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.
    graphical user interface, website
  • Orbit Brings 'Dream Date' Sweeps to Walgreens

    Mars Wrigley Confectionery’s Orbit gum brand brought a national The Bachelor-themed sweepstakes to Walgreens stores for the second straight winter.
  • Enfamil Feeds Walmart Shoppers the 'Perfect Formula'

    Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.
    a stack of flyers on a table
  • 7-Eleven Offers PS Gamers Overnight Stays

    The convenience store chain is tying in to the buzz surrounding the launch of Sony's latest video game console by staging a sweepstakes and hosting gamers at a Dallas-area store overnight.
    7-Eleven Offers PS Gamers Overnight Stays
  • Mars Asks Shoppers for Game Picks

    Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.
  • Shopper Engagement Partner Showcase

    Visit a virtual shopping environment and interact with exhibits focused on creative solutions to help your brand stand out, drive purchase and build loyalty. Fresh insights and trends on the use of Digital Tools and In-Store Solutions including Content Development, Incentives, Media, and Packaging.
  • Native Deepens Target Ties with Hair Care Launch

    Procter & Gamble's Native recently launched its first-ever hair care line exclusively at Target, strengthening its long relationship with the retailer.
  • Always, Walmart Keep Girls in Sports

    Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.
    graphical user interface, website

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.