Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Consumer Engagement

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  • Ibotta Assembles CPGs for BTS Freebies

    Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic. Building on the success of 
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  • Walmart to Launch Digital Rebate Program

    Walmart is preparing to launch a digital offers program in partnership with Ibotta and will join the reward platform's new media network.
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  • Who's Who in Insights & Analytics 2021

    Despite a vast array of methodologies and a wide variety of job titles, this elite group of more than 160 marketers shares the common goal of understanding what motivates shoppers.
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  • OMA Awards Winners 2021

    Here's a look at the best retail displays in the 2021 Outstanding Merchandising Achievement Awards competition.
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  • Target Drives Toy Sales with Mattel, Lego

    Target partnered with multiple toy manufacturers, including Mattel and Lego Group, for exclusive SKUs and promotions following a spike in toy sales last quarter.
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  • Special Report: Grocery Trip Purchase Influences

    Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.
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  • Walmart Takes Wellness on Tour

    Walmart has taken its wellness outreach on the road, touring store parking lots with support from GlaxoSmithKline, Clorox Co. and Kimberly-Clark.
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  • Doritos Spins the Wheel at Walmart

    PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.
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  • P2PI Member Spotlight: Vista Grande

    The Path to Purchase Institute shines a spotlight on one of its members, Vista Grande.
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  • DTC Brands Bring Sexual Health to Walmart

    Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.
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  • People to Watch 2021

    Our annual showcase this year shines the spotlight on 12 individuals nominated by their respective companies’ representatives in the Institute’s Commerce Executive Network.
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  • Transforming the Shopper Experience

    ​​​​​​​We may not realize it, but how we shop is being transformed. In fact, 75% of us are reporting shifts in our shopping behaviors over the past year.
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  • Jose Cuervo Brings Sweeps to Walgreens

    Proximo Spirits, importer and distributor of Jose Cuervo tequila in the U.S., brought a national sweepstakes to Walgreens for the Cinco de Mayo holiday.
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  • P&G, Amazon Align on Sustainability

    Procter & Gamble is sending members of its P&G Good Everyday consumer rewards program to Amazon in honor of the April 22 observance of Earth Day.
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  • 2021 Product of the Year Winners

    Meet the 2021 winners of the largest consumer-voted award for product innovation. For consumers, the Product of the Year seal serves as a guide to the best products in the market, and for manufacturers, it's a powerful marketing message proven to increase trial, awareness, distribution and sales.
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  • Filippo Berio Drives In-Store Purchases During Pandemic

    ​​​​​​​Filippo Berio USA had been planning a media campaign for April 2020, but it had to change plans when the COVID-19 pandemic hit. The company pushed the effort back to July to let the initial period of uncertainty and panic buying calm down.
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  • P2PI Member Spotlight: ShoptoCook

    The Path to Purchase Institute shines a spotlight on one of its members, ShoptoCook.
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  • Who's Who in Merchandising 2021

    More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
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  • Walmart, Cheerios Seize More 'Moments of Good'

    General Mills’ Cheerios brought its Effie Award-winning “Moments of Good” platform back to Walmart to tie in to February’s designation as Heart Health Month.
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  • Brands Get 'Back to Well' with Walmart

    With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
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  • Walmart Stages a Movie Night with 'The Croods'

    Walmart tied in to Universal Picture’s Feb. 23 home video release of DreamWorks Animation’s "The Croods: A New Age" by stocking an exclusive film bundle containing a branded water bottle and 35-piece puzzle.   
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  • The 2021 P-O-P Design & Manufacturing Solutions Guide

    Featuring in-depth profiles of Great Northern Instore and Hood Container.
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  • Harry's Shoots Hoops at Walmart

    Harry’s Inc. is tying in to the excitement surrounding March Madness to run a digital campaign promoting its razors at Walmart.
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  • Walgreens, Unilever Offer Rewards via Fetch

    Unilever brought an exclusive receipt scanning promotion to Walgreens that promises an unspecified $10 gift card via Fetch Rewards to shoppers who purchase $30 worth of qualifying products.
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Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.