Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Pawsitive Impact

Amazon's Treasure Truck Pivots for Pandemic

Amazon has transformed its Treasure Truck strategy during the COVID-19 pandemic.

InMarket Retailer Visitation and Loyalty Report: Q2 2020

Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.

PetSmart recently dropped an augmented reality Snapchat lens spotlighting the Thrive private label for reptiles it rolled out last year.

AB InBev and Tiger Pistol

The beverage company is working with the social advertising platform to support the brand’s worldwide network of COVID-19-affected retailers, bars and restaurants.

Despite growing consumer demand, a lack of clear regulation is keeping traditional players out of the market.

How will the retail industry move forward? By applying cutting-edge solutions to longstanding challenges. A look at key themes and trends from this year's "Big Show."

Our annual state of the industry report examines some of the major issues affecting consumer goods companies as we begin a new decade.

Nestle’s Starbucks Coffee unwrapped a fun holiday program at Walmart incorporating augmented reality to spotlight a variety of seasonal SKUs ranging from ground coffee to K-cups and cookie straws.

Digital Shopper Engagement Solutions 2020

A comparison chart of 39 orgs providing digital solutions to help consumer goods companies connect with shoppers.

In “Future Proofing Your Brand in the Retail Environment,” a session at last November's Path to Purchase Expo, executives from ​​​​​​​Procter & Gamble and News America Marketing examine the ever-evolving ways in which brands engage with shoppers.

​​​​​​​Shopping can be highly emotional, creating connections among people and providing a sense of control in one’s life. However, those qualities might not seem to jibe with the transactional bustle of back-to-school season.

Sheila Bonner is one of three Women of Excellence honorees in the “Collaboration” category.

Susan O'Neal is one of three Women of Excellence honorees in the “Innovation” category.

Yolando Angulo is one of three Women of Excellence honorees in the “Innovation” category.

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