Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Consumer Engagement

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  • CPG Loyalty Engage Report

    In the CPG Loyalty Engage Report, PrizeLogic and Loyalty360 surveyed over 2,200 US consumers to gain insights into how loyalty strategies motivate both purchase and non-purchase behaviors.
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  • Vitamin Line Launches Care/of Target

    Continuing its strategy of giving digital native brands an in-store presence, Target is exclusively stocking a new vitamin line from direct-to-consumer brand Care/of.
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  • Music to Their Ears

    Music stars have proven to be great brand ambassadors who can drive massive sales. Nashville-based Taillight has the experience and expertise to pair the right musical artist with your brand and take it to the next level. Find out more by viewing our latest infographic.
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  • InMarket Retailer Visitation and Loyalty Report: Q4 2020

    Visits to top retailers in the U.S. continued to be affected by the COVID-19 pandemic in the fourth quarter of 2020, according to visitation patterns tracked by location data company InMarket.
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  • Albertsons Preps for Super Bowl LV with CPGs

    Albertsons Companies chains collaborated with NFL sponsor PepsiCo/Frito-Lay on a weekly sweepstakes ahead of Super Bowl LV.
  • Unilever 'Super Saver' Welcomes New Year

    Unilever shined a spotlight on multiple products to help shoppers "take care" in the new year in the January edition of its stand-alone FSI event.
  • InMarket Retailer Visitation and Loyalty Report: Q3 2020

    Visitation patterns to top retailers in the U.S. tracked by location data company InMarket showed trip frequency and dwell times making a tentative turnaround at some retailers.
  • Family Dollar, Mondelez 'Level Up' Their Game

    The retailer recently teamed with Mondelez International's Chips Ahoy to run a sweepstakes awarding Microsoft's Xbox gaming consoles and accessories.
  • The Digital Storefront Is Taking Over

    With the COVID-19 pandemic continuing to push existing consumer digital shopping trends into warp speed, retailers are scrambling to find new transactional interfaces.
  • Amazon's Treasure Truck Pivots for Pandemic

    Amazon has transformed its Treasure Truck strategy during the COVID-19 pandemic.
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  • InMarket Retailer Visitation and Loyalty Report: Q2 2020

    Visits to most top retailers in the U.S. continued to drop in the second quarter of 2020, building on a sweeping decline in trip frequency that began the prior quarter as the COVID-19 pandemic kept shoppers at home. Yet there were some bright spots.
  • COVID-19 Drives PetSmart to Snapchat

    PetSmart recently dropped an augmented reality Snapchat lens spotlighting the Thrive private label for reptiles it rolled out last year.

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.