Consumer Engagement

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Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Emerging Technology: CrowdRelief

Path to Purchase IQ looks at emerging technologies. This week: CrowdRelief’s community aid platform.

Walgreens sent emails to registered consumers on the morning of March 16 with a subject line of “Our commitment during COVID-19: Helping you stay safe, healthy & calm.”

Lowe's Coronavirus

CEO Ellison details keeping consumers and staff safe while replenishing in-demand products.

Before supermarket operations were flipped upside down due to the spread of COVID-19, regional grocer H-E-B celebrated the launch of a new book aimed at empowering young girls, "The Nuff," in a big way with an exclusive launch window.

Procter & Gamble amplified its latest brandsaver FSI with a bulk-purchase incentive grounded in strong in-store support at BJ’s Wholesale Club.

Mars Wrigley Confectionery’s Orbit gum brand brought a national sweepstakes to Walgreens stores that planned to award a trip to Los Angeles to attend a live taping of ABC-TV series "The Bachelorette."

Goya Foods Coronavirus response

With the financial impact of COVID-19 looming, Goya Gives steps up to help.

Starbucks has been taking major policy measures as fear of the coronavirus heightens.

The duo launched a football-themed mobile game at the SEC Championship Game in December that drove trips by promising participants a deal on Dr Pepper SKUs.

Sephora has temporarily suspended all beauty services and classes at its stores due to concerns about the new coronavirus (COVID-19)

Despite growing consumer demand, a lack of clear regulation is keeping traditional players out of the market.

Circle K and Monster Beverage Corp. just wrapped a sweepstakes awarding a trip to Reykjavik, Iceland, to train with professional strongman and actor Hafthor Bjornsson. 

Numerator

The Path to Purchase Institute shines a spotlight on one of its members, Numerator.

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