Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Consumer Engagement

  • Orbit Brings 'Dream Date' Sweeps to Walgreens

    Mars Wrigley Confectionery’s Orbit gum brand brought a national The Bachelor-themed sweepstakes to Walgreens stores for the second straight winter.
  • 2021 Product of the Year Winners

    Meet the 2021 winners of the largest consumer-voted award for product innovation. For consumers, the Product of the Year seal serves as a guide to the best products in the market, and for manufacturers, it's a powerful marketing message proven to increase trial, awareness, distribution and sales.
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  • Gillette Debuts Green Shave Line at Target

    The mass merchant is stocking a new line of sustainable shaving products from Procter & Gamble's Gillette dubbed Planet Kind.
    Planet Kind by Gillette
  • Enfamil Feeds Walmart Shoppers the 'Perfect Formula'

    Mead Johnson’s Enfamil is elevating the physical and digital presence of its infant formulas at Walmart with custom P-O-P materials that depict a QR code linking to a complementary brand showcase.
    a stack of flyers on a table
  • NEW: Retail Intel Interactive In-Store Profiles

    Here's your chance to go behind the scenes on in-store marketing with insights and insider advice on the nation's leading retailers. Profiles include exclusive photos and informed observations on key initiatives, noteworthy merchandising, national brand presence and more.
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  • Always, Walmart Keep Girls in Sports

    Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.
    graphical user interface, website
  • Native Deepens Target Ties with Hair Care Launch

    Procter & Gamble's Native recently launched its first-ever hair care line exclusively at Target, strengthening its long relationship with the retailer.
    native
  • 7-Eleven Offers PS Gamers Overnight Stays

    The convenience store chain is tying in to the buzz surrounding the launch of Sony's latest video game console by staging a sweepstakes and hosting gamers at a Dallas-area store overnight.
    7-Eleven Offers PS Gamers Overnight Stays
  • PepsiCo Rallies Sam's Club Shoppers for Super Bowl LV

    At Sam's Club, NFL sponsor PepsiCo/Frito-Lay is running a bulk-purchase incentive and promoting a virtual event with former Tampa Bay Buccaneers running back Warrick Dunn ahead of Super Bowl LV.
    Warrick Dunn holding a sign
  • Mars Asks Shoppers for Game Picks

    Mars Wrigley Confectionery is leveraging its official sponsorship of the National Football League’s Super Bowl LV to stage a national promotion, with account-specific support at Walmart and Amazon.
  • Shopper Engagement Partner Showcase

    Visit a virtual shopping environment and interact with exhibits focused on creative solutions to help your brand stand out, drive purchase and build loyalty. Fresh insights and trends on the use of Digital Tools and In-Store Solutions including Content Development, Incentives, Media, and Packaging.
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  • DTC Brand Customizes Haircare at Target

    The mass merchant has teamed with direct-to-consumer brand Function of Beauty to launch an exclusive collection of customizable shampoos and conditioners.
  • How Eco Lips Is Growing at Walmart

    Organic lip balm brand Eco Lips has been gaining placements for new products at Walmart as the retailer’s growing focus on sustainability opens doors for players in the natural space.
  • P2PI Member Spotlight: Retail Aware

    The Path to Purchase Institute shines a spotlight on one of its members, Retail Aware.
    Retail Aware

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.