Consumer Engagement

Press enter to search
Close search
Open Menu

Consumer Engagement

Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Sparkling Ice Honors Heroes at Walmart

Talking Rain Beverage Co.’s Sparkling Ice once again ran a rebate program at Walmart, this time as part of a larger cause effort expanding to grocery workers on the front lines of the COVID-19 crisis. 

Kroger Gets in the 'School Zone' During COVID-19

The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

Lowe’s is appealing to professional customers with the launch of its first loyalty program, Lowe’s for Pros.

Digital media opportunities via retailers and third parties — along with the data that drive their effectiveness — have become more critical than ever.

Walgreens in late June released a new version of its mobile application, offering what it calls a “fresh, new look and feel.”

The brand of the Hershey Co. created a lighthearted campaign that initially thanks consumers for wearing a mask when around others, but also cautions them to think about the possibility of the consequences of their own bad breath.

The “CPG Clarity Study" shows a slow return to normalcy in the grocery and household essentials space.

Retailers, large CPGs and challenger brands are jumping on the plant-based food bandwagon, raising the bar on product quality and marketing strategy.

​​​​​​​The Path to Purchase Institute has assembled its most impressive collection of thought leaders ever to reflect on the impact the COVID-19 crisis will have on shopper engagement.

Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver

Wonderful Pistachios

The Path to Purchase Institute shines a spotlight on one of its members, The Wonderful Co.

Kroger and Vibenomics

The solution provider will bring its audio out-of-home advertising marketplace to more than 2,300 of the retailer’s locations.

Smartphone-wielding shoppers can now scan the yellow coupons H-E-B commonly places throughout stores to redeem at checkout via the recently revamped My H-E-B mobile app.

The exclusive Baby Blue brand spans dry and wet food as well as treats specifically for puppies and kittens.

Show More