Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.

Consumer Engagement

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  • Ibotta Assembles CPGs for BTS Freebies

    Ibotta is once again bringing together various CPG manufacturers for a themed freebie bundle aimed at helping families financially as they rebound from the COVID-19 pandemic. Building on the success of 
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  • Walmart to Launch Digital Rebate Program

    Walmart is preparing to launch a digital offers program in partnership with Ibotta and will join the reward platform's new media network.
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  • Who's Who in Insights & Analytics 2021

    Despite a vast array of methodologies and a wide variety of job titles, this elite group of more than 160 marketers shares the common goal of understanding what motivates shoppers.
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  • OMA Awards Winners 2021

    Here's a look at the best retail displays in the 2021 Outstanding Merchandising Achievement Awards competition.
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  • Target Drives Toy Sales with Mattel, Lego

    Target partnered with multiple toy manufacturers, including Mattel and Lego Group, for exclusive SKUs and promotions following a spike in toy sales last quarter.
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  • Special Report: Grocery Trip Purchase Influences

    Exclusive Path to Purchase Institute research finds that even the best-laid shopping plans can be swayed in-store.
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  • Walmart Takes Wellness on Tour

    Walmart has taken its wellness outreach on the road, touring store parking lots with support from GlaxoSmithKline, Clorox Co. and Kimberly-Clark.
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  • Doritos Spins the Wheel at Walmart

    PepsiCo/Frito-Lay’s Doritos has reintroduced a spicy wager at Walmart, bringing its “Roulette” chip bags out of retirement exclusively at the retailer.
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  • P2PI Member Spotlight: Vista Grande

    The Path to Purchase Institute shines a spotlight on one of its members, Vista Grande.
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  • DTC Brands Bring Sexual Health to Walmart

    Healthcare technology company Ro’s direct-to-consumer men’s health brand Roman made its retail debut at Walmart on May 1, part of the mass merchant’s overall effort to expand its sexual health offerings.
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  • People to Watch 2021

    Our annual showcase this year shines the spotlight on 12 individuals nominated by their respective companies’ representatives in the Institute’s Commerce Executive Network.
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  • Transforming the Shopper Experience

    ​​​​​​​We may not realize it, but how we shop is being transformed. In fact, 75% of us are reporting shifts in our shopping behaviors over the past year.
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Actionable information to help brands better engage with consumers across all channels and through every stage of the path to purchase. Topics include shopper marketing, consumer marketing, digital media, advertising and product information management.