McCormick is celebrating Día de los Muertos, or Day of the Dead, this year by launching an exclusive online product giveaway and partnering with Latina entertainers and activists to share traditions and background on the Mexican holiday.
The exclusive campaign dubbed "Restoring Harmony," leverages storytelling as a marketing tactic and comprises a Nerds-inspired gaming experience accessible through the candy brand’s new limited-edition packaging for its gummy clusters and theater boxes.
In the U.S., many more people are open to getting a flu shot than actually get the shot. Data revealed that about 37% of Americans don’t get a flu shot, although 83% say avoiding the flu is important to them.
Albertsons Companies is executing an omnichannel "reintroduction" to shoppers that includes a rebranded loyalty program and an updated Deals & Delivery mobile application as the grocer evolves its strategy.
Organic Valley has partnered with Food Network personality and cookbook author Molly Yeh to run a themed sweepstakes and help parents with meal prepping during this year’s back-to-school season and ongoing pandemic.
Molson Coors’ Miller Lite has tapped Colombian singer Jose Alvaro Osorio Balvin, better known as J Balvin, to again reimagine the beer brand’s iconic “Miller Time” slogan with a multifaceted campaign, including new hyper-limited-edition cans.
Amid its expansion into the U.S. market, influencer marketing and branding platform Takumi in July acquired Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns.
A year after its founding, the Consortium to Reinvent the Retail Bag has launched a series of tests at CVS, Target and Walmart to advance sustainable alternatives to the single-use plastic bag and accelerate their potential to scale.
This past year saw consumer shopping behavior shift — and coupled with ever-increasing competition for customers’ business and continued loyalty—makes keeping a finger on the pulse of sales, store traffic, and other trends a must for enterprise brands and c-store retailers.