A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Collaboration

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  • Dollar General Stocks Summer Exclusives

    Dollar General kicked off the summer season by stocking new and exclusive SKUs from brands including Coty's CoverGirl.
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  • Target Expands Baby Offerings with Pampers Hybrid Diaper

    Target is bolstering its offerings in the baby category with a new hybrid cloth diapering system from Procter & Gamble's Pampers, and "luxury" diapers and wipes from Millie Moon.
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  • Kellogg, Publix Make Breakfast

    Kellogg Co. has teamed up with Publix to elevate the CPG giant’s breakfast offerings through an account-specific, bulk-purchase incentive.
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  • Institute to Host 'Path to Purchase Live' – an In-Person Event

    Nov. 1-3 in Orlando, the event will examine how brands are partnering with retailers to monetize rapidly changing consumer behaviors
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  • Solution Provider News: June/July 2021

    This latest roundup includes acquisitions and anniversaries.
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  • Scunci, Essie Collab Rolls Out to Target

    Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.
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  • Ahold Delhaize Has an Aha Moment

    Ahold Delhaize USA has been supporting new launches from Coca-Cola’s Aha and Smartwater brands as the former enjoys its first major ad campaign since its nationwide debut a year ago.
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  • CVS Offers Prizes for Vaccinations

    CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.
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  • Stop & Shop Layers Digital onto Circular Strategy

    As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
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  • Music to Their Ears

    Music stars have proven to be great brand ambassadors who can drive massive sales. Nashville-based Taillight has the experience and expertise to pair the right musical artist with your brand and take it to the next level. Find out more by viewing our latest infographic.
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  • Solution Provider News: May 2021

    This latest roundup includes acquisitions and anniversaries.
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  • Costco, P&G Recycle for Earth Month

    Procter & Gamble tied in to Earth Month in April to draw attention to sustainable packaging available exclusively at Costco.
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  • Who's Who in Merchandising 2021

    More than 100 brand and retailer executives are represented in this year’s list of noteworthy merchandising professionals who are developing in-store solutions that stand up to the challenges of today’s dynamic retail environment.
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  • BodyArmor Edge Kicks into 7-Eleven

    BodyArmor heralded the arrival of its new BodyArmor Edge sports drink line at 7-Eleven by running a program designed to appeal to the c-store's multicultural, Millennial shoppers and sneakerheads alike.
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  • Brands Get 'Back to Well' with Walmart

    With the COVID-19 pandemic keeping cleanliness and health front-of-mind, GlaxoSmithKline, Clorox Co. and Kimberly-Clark teamed up to bring Walmart shoppers a wellness-themed incentive.
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  • Olay Promises 'Brighter Skin' at Target

    Procter & Gamble's Olay is using a sponsored Facebook update to tout the availability of its new "Brightening + Vitamin C" collection at Target. 
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  • BJ's Rallies Shoppers to Recyclable K-Cups

    BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
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  • The Five Pillars of Shopper Marketing

    With more competition and more channels for reaching consumers than ever before, shopper marketing is increasingly becoming a more efficient, measurable way to drive sales.
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  • Retailers Flock to TikTok

    Walmart hosted its second shoppable livestream event on TikTok last week, leading the charge as retailers explore the platform’s potential as a marketing and selling tool.
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  • General Mills, Ahold Delhaize 'Milk' Cereal Day

    General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.
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  • Solution Provider News: March/April 2021

    This latest roundup includes acquisitions and anniversaries.
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  • Kellogg Opens Tournament to Walmart Gamers

    Kellogg Co. is stocking Walmart shelves with product delivering free entry to any of the qualifiers for its "Halo 5" online tournament with Esports Arena.
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  • Path to Purchase Trends 2021: Positive Spins

    Our 25th annual survey finds the outcomes produced by the pandemic, although precipitated by negative circumstances, have ultimately created an industry better equipped to confront the future without fear.
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  • PepsiCo Rallies Sam's Club Shoppers for Super Bowl LV

    At Sam's Club, NFL sponsor PepsiCo/Frito-Lay is running a bulk-purchase incentive and promoting a virtual event with former Tampa Bay Buccaneers running back Warrick Dunn ahead of Super Bowl LV.
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A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.