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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

H-E-B Leads New Book Launch to Empower Girls

Before supermarket operations were flipped upside down due to the spread of COVID-19, regional grocer H-E-B celebrated the launch of a new book aimed at empowering young girls, "The Nuff," in a big way with an exclusive launch window.

Boar's Head Finds First Mass Retail Partner in Target

Target is expanding a pilot program with Boar’s Head Brand to add premium deli meats, snacks, cheeses and grab-and-go options to up to 200 more stores by the end of the year.

CVS Pharmacy is in the early stages of a “full redesign” of its in-store signage guided by a governance strategy that balances brand- and CVS-driven communication in each of its more than 9,000 stores.

The mass merchant is continuing to team with partners that can diversify and specialize its product assortment with exclusive brand launches.

Physicians Formula negotiated a dedicated endcap for its Organic Wear cosmetics line in Walmart’s beauty department while launching a spinoff Organic Wear skin care lineup exclusively at the mass merchant.

The duo launched a football-themed mobile game at the SEC Championship Game in December that drove trips by promising participants a deal on Dr Pepper SKUs.

Target is stocking a new, exclusive line of textured hair care products targeting Gen Z multicultural women from Unilever’s Sundial Brands subsidiary. Emerge products recently rolled out to Target stores and Target.com, encompassing six moisture-rich SKUs to cleanse, hydrate, treat and style cur

Throughout the year, and especially during the winter cold and flu season, displays promoting and stocking over-the-counter (or non-prescription drugs) are prevalent in mass, drug, club and grocery stores.

An interview with Steve McGowan, RVP, Shopper Marketing and Strategic Partnerships at Mondelēz International, one of three 2020 inductees into the Path to Purchase Institute Hall of Fame.

Circle K and Monster Beverage Corp. just wrapped a sweepstakes awarding a trip to Reykjavik, Iceland, to train with professional strongman and actor Hafthor Bjornsson. 

The retail giant has launched a cost-conscious beauty line dubbed InStudio Cosmetics.

Coca-Cola Co. entered the U.S. energy drink market with the Jan. 20 launch of Coke Energy, for the first time giving its flagship brand name to a beverage that is not a soft drink.

IGA Cola-Cola and Docebo

The group is using an AI-powered platform to expand its food retailer training network.

SmileDirectClub in January launched its inaugural retail product line, selling the new oral-care collection exclusively through Walmart. Positioned as affordable yet premium, the initial lineup included an electric toothbrush (priced at about $25) and brush replacement heads plus a whitening kit

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