Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Trends 2020: Retail Digital Media Platforms

In Path to Purchase IQ’s annual Trends Report, we asked respondents to rate nine retail digital media platforms based on their relative strengths in effective targeting, performance measurement, ROI, data sharing, sales growth and creative freedom.

Campbell’s Stages a ‘Joy Night In’ at Walmart

​​​​​​​Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.

​​​​​​​Here we provide a brief overview of the entire agenda from the Path to Purchase Expo – the Path to Purchase Institute’s flagship event – which took place Nov. 13-14 in Chicago.

This spring, Path to Purchase Institute debuts i3, a new annual event focusing on the outstanding progress being made in the ever-changing retail market. This experience encourages cross-disciplinary collaboration, introduces new /emerging technologies, and shares cutting-edge case studies.

​​​​​​​Major retailers’ brick-and-mortar stores were decked out with holiday P-O-P materials as usual in 2019 (and Path to Purchase Institute members can visit P2PI.org to see much of that activity), but our editors decided to showcase digital activation in this month’s Activation Gallery.

Connie Buffone has led teams in product development/brand management and trade shows for Playtoy, Irwin Toy and Loblaw Brands. She has been with Spin Master for 17 years.

​​​​​​​The roles of shopper marketing agencies are evolving as the landscape of new technologies and consumer desires and expectations continue to dramatically shift, according to a panel of speakers at Path to Purchase Expo.