Collaboration

Costco Elevates New Exclusives

Costco is promoting new, exclusive SKUs from Kimberly-Clark and Danone North America with digital support including a decked-out brand showcase.
C-store Sales and Store Traffic Trends: A Deep Data Dive for CPG Brands

This past year saw consumer shopping behavior shift — and coupled with ever-increasing competition for customers’ business and continued loyalty—makes keeping a finger on the pulse of sales, store traffic, and other trends a must for enterprise brands and c-store retailers.

Dollar General Stocks Summer Exclusives

Dollar General kicked off the summer season by stocking new and exclusive SKUs from brands including Coty's CoverGirl.
Target Expands Baby Offerings with Pampers Hybrid Diaper

Target is bolstering its offerings in the baby category with a new hybrid cloth diapering system from Procter & Gamble's Pampers, and "luxury" diapers and wipes from Millie Moon.
Kellogg, Publix Make Breakfast

Kellogg Co. has teamed up with Publix to elevate the CPG giant’s breakfast offerings through an account-specific, bulk-purchase incentive.
Institute to Host 'Path to Purchase Live' – an In-Person Event

Nov. 1-3 in Orlando, the event will examine how brands are partnering with retailers to monetize rapidly changing consumer behaviors
Solution Provider News: June/July 2021

This latest roundup includes acquisitions and anniversaries.
Scunci, Essie Collab Rolls Out to Target

Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.
Ahold Delhaize Has an Aha Moment

Ahold Delhaize USA has been supporting new launches from Coca-Cola’s Aha and Smartwater brands as the former enjoys its first major ad campaign since its nationwide debut a year ago.
CVS Offers Prizes for Vaccinations

CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.
Stop & Shop Layers Digital onto Circular Strategy

As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
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Music to Their Ears

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Solution Provider News: May 2021

This latest roundup includes acquisitions and anniversaries.
Costco, P&G Recycle for Earth Month

Procter & Gamble tied in to Earth Month in April to draw attention to sustainable packaging available exclusively at Costco.

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.