Collaboration

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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Retail's 'Exclusive' Club

Need greater exposure for your brand? Give it to one key account.

Dollar General Has an Exclusive Summer

Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

An Exclusive Study in Shopper Perceptions and Retail Preferences from The Coca-Cola Co.

In an exclusive survey, consumer goods executives say they're dealing with short-term promotional upheaval and concerned about future programs.

Target has teamed with two-year-old direct-to-consumer personal care brand Art of Sport to broaden the digital native brand's reach and give it an in-store presence.

Vibenomics

The Series A funding is for fueling expanded product development within convenience stores and grocery retailers.

Exclusive research from Coca-Cola identifies key factors for building shopper loyalty at the channel level.

The drugstore giant again staged its bi-annual "Epic Beauty Event" to precede major discount events from beauty retailers Ulta and Sephora.

The in-store events will move from April to instead take place in July this year, while a related cause partnership with Kimberly-Clark continues as toilet paper remains a hot commodity.

Plant-based beverage manufacturer Koia is giving steady partner Whole Foods Market an exclusive launch window for its latest ready-to-drink innovation.

Part of a list of new safety measures the company has put in place to help its “shoppers” manage coronavirus conditions, hopefully prevent strike.

Before supermarket operations were flipped upside down due to the spread of COVID-19, regional grocer H-E-B celebrated the launch of a new book aimed at empowering young girls, "The Nuff," in a big way with an exclusive launch window.

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