Collaboration

H-E-B Leads New Book Launch to Empower Girls

Before supermarket operations were flipped upside down due to the spread of COVID-19, regional grocer H-E-B celebrated the launch of a new book aimed at empowering young girls, "The Nuff," in a big way with an exclusive launch window.

Boar's Head Finds First Mass Retail Partner in Target

Target is expanding a pilot program with Boar’s Head Brand to add premium deli meats, snacks, cheeses and grab-and-go options to up to 200 more stores by the end of the year.

CVS Bets on In-Store Signage

CVS Pharmacy is in the early stages of a “full redesign” of its in-store signage guided by a governance strategy that balances brand- and CVS-driven communication in each of its more than 9,000 stores.

Walmart Launches Two Specialty Hair Brands

The mass merchant is continuing to team with partners that can diversify and specialize its product assortment with exclusive brand launches.

Physicians Formula Boosts Organic Wear at Walmart

Physicians Formula negotiated a dedicated endcap for its Organic Wear cosmetics line in Walmart’s beauty department while launching a spinoff Organic Wear skin care lineup exclusively at the mass merchant.

Dollar General, Dr Pepper Activate Mobile Game

The duo launched a football-themed mobile game at the SEC Championship Game in December that drove trips by promising participants a deal on Dr Pepper SKUs.

Unilever Launches Textured Hair Brand at Target

Target is stocking a new, exclusive line of textured hair care products targeting Gen Z multicultural women from Unilever’s Sundial Brands subsidiary. Emerge products recently rolled out to Target stores and Target.com, encompassing six moisture-rich SKUs to cleanse, hydrate, treat and style cur

Activation Gallery: OTC Drugs

Throughout the year, and especially during the winter cold and flu season, displays promoting and stocking over-the-counter (or non-prescription drugs) are prevalent in mass, drug, club and grocery stores.

Hall of Fame Profile: Steve McGowan

An interview with Steve McGowan, RVP, Shopper Marketing and Strategic Partnerships at Mondelēz International, one of three 2020 inductees into the Path to Purchase Institute Hall of Fame.

Circle K, Reign Send Shopper to Iceland

Circle K and Monster Beverage Corp. just wrapped a sweepstakes awarding a trip to Reykjavik, Iceland, to train with professional strongman and actor Hafthor Bjornsson.

Walmart Launches Value Beauty Line

The retail giant has launched a cost-conscious beauty line dubbed InStudio Cosmetics.

Alexa Helps Energize a New Kind of Coke

Coca-Cola Co. entered the U.S. energy drink market with the Jan. 20 launch of Coke Energy, for the first time giving its flagship brand name to a beverage that is not a soft drink.

IGA Coca-Cola Institute Educates Food Retailers via Docebo

The group is using an AI-powered platform to expand its food retailer training network.

SmileDirectClub Expands Via Walmart

SmileDirectClub in January launched its inaugural retail product line, selling the new oral-care collection exclusively through Walmart. Positioned as affordable yet premium, the initial lineup included an electric toothbrush (priced at about $25) and brush replacement heads plus a whitening kit