Collaboration

Vistar Media Nabs The Trade Desk’s Support for Audio OOH

The Trade Desk is the first omnichannel DSP to support Vistar Media’s extension into audio-only out-of-home, allowing it access to its audio inventory from networks such as Vibenomics.
Old Spice Goes Wild with Snapchat at Walmart

Procter & Gamble's Old Spice is using Snapchat codes from social media company Snap to give shoppers an augmented reality experience within store aisles.

Solution Provider News: October 2021

This latest roundup includes acquisitions and expansions.
McCormick Gives Life to Día de los Muertos

McCormick is celebrating Día de los Muertos, or Day of the Dead, this year by launching an exclusive online product giveaway and partnering with Latina entertainers and activists to share traditions and background on the Mexican holiday.
DJ Khaled’s CBD Brand Debuts Pop-Up in Chicago

DJ Khaled, a Grammy-winning artist and producer, is introducing his new CBD-infused skincare brand to Chicagoans and tourists through a pop-up experience.
Avocados From Mexico Launches New Football-Themed Programs

Category leader Avocados from Mexico upped its football season activation by launching two national programs aimed at leveraging CPG partners, driving traffic to stores and engaging shoppers.
Snoop Dogg, Martha Stewart Light Up with Bic at Walmart

Walmart received an exclusive launch window for a collection of Bic Ez Reach lighters designed by celebrities Snoop Dogg and Martha Stewart as part of the brand’s “Pass It” campaign.
Nerds Candy Packaging Gives Dungeons & Dragons Fans New Adventures

The exclusive campaign dubbed "Restoring Harmony," leverages storytelling as a marketing tactic and comprises a Nerds-inspired gaming experience accessible through the candy brand’s new limited-edition packaging for its gummy clusters and theater boxes.
SmartyPants Engages Walmart Shoppers via Digital Sampling

Unilever's SmartyPants Vitamins tapped Tarrytown, NY-based Ripple Street to run a pandemic-friendly, digital sampling program aimed at driving trial and purchase of SmartyPants vitamins at Walmart.
Reggie Case Study: “IBM Watson Advertising and CVS”

In the U.S., many more people are open to getting a flu shot than actually get the shot. Data revealed that about 37% of Americans don’t get a flu shot, although 83% say avoiding the flu is important to them.
Target Touts Disney+ via Unique Ad Unit

Target recently ran ads on in-store "Help Center" kiosk screens to elevate a product it doesn't even sell: Walt Disney Co.'s video-on-demand streaming service.
Reggie Case Study: “Ritz Cheese Crispers Launch – Albertsons Companies”

For the most part, COVID-19 created a particularly challenging environment in which to introduce a new product — unless it came from a familiar and trusted brand name like Ritz.
Reggie Case Study: “Kit Kat Flavor Launch at Walmart”

It is not easy for candy manufacturers to generate excitement in the weeks following Easter, which is typically when U.S. sales of chocolate peak.
Solution Provider News: September 2021

This latest roundup includes acquisitions and industry studies.

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.