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Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Walmart Adds a Digital-Native Period Brand

Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.

Nature Made Offers Subscription Service Via Walgreens

Walgreens and dietary supplement producer Pharmavite unveiled an exclusive partnership that offers a vitamin subscription service through the drug chain’s website.

The diffusion brand Glamsquad sells exclusively at CVS, GSQ by Glamsquad, and CoverGirl are partnering on curated beauty looks incorporating products from each brand.

After a few months of rumblings, the retailer has officially launched CVS Media Exchange (cMx), its new digital media advertising platform, which aims to connect brands with new and existing shoppers through highly targeted content.

As Procter & Gamble ships more toilet paper than ever before, the manufacturer continues sourcing 100% of the pulp for Charmin from third-party-certified sustainable sources and, more broadly, continues working toward its “Ambition 2030” sustainability goals.

Historically a staple of preparedness shopping, the first aid category is well suited to thrive during the pandemic as consumers have become more insistent on minimizing trips to the store. 

The convenience retailer has formed a new technology partnership with the sourcing platform to drive new product discovery and innovation at the shelf.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

Marketing tech company Eagle Eye Solutions will help Southeastern Grocers gain shopper data efficiently and use it to create more revenue opportunities, decrease marketing costs and incentivize shopper loyalty.

Need greater exposure for your brand? Give it to one key account.

Dollar General is kicking off summer marketing by spotlighting a bevvy of exclusive SKUs from major CPG brands.

Procter & Gamble’s Gillette has launched a line of facial grooming products branded King C. Gillette that is exclusive to Walgreens. The products are also sold directly to consumers, individually and via subscription, on the brand’s website.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

In an exclusive survey, consumer goods executives say they're dealing with short-term promotional upheaval and concerned about future programs.

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