A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Collaboration

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  • Dollar General Stocks Summer Exclusives

    Dollar General kicked off the summer season by stocking new and exclusive SKUs from brands including Coty's CoverGirl.
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  • Target Expands Baby Offerings with Pampers Hybrid Diaper

    Target is bolstering its offerings in the baby category with a new hybrid cloth diapering system from Procter & Gamble's Pampers, and "luxury" diapers and wipes from Millie Moon.
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  • Kellogg, Publix Make Breakfast

    Kellogg Co. has teamed up with Publix to elevate the CPG giant’s breakfast offerings through an account-specific, bulk-purchase incentive.
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  • Institute to Host 'Path to Purchase Live' – an In-Person Event

    Nov. 1-3 in Orlando, the event will examine how brands are partnering with retailers to monetize rapidly changing consumer behaviors
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  • Solution Provider News: June/July 2021

    This latest roundup includes acquisitions and anniversaries.
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  • Scunci, Essie Collab Rolls Out to Target

    Conair Corp.'s Scunci recently rolled out an exclusive collection of hair accessories at Target designed to complement 2021 summer nail polish colors from L'Oreal's Essie.
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  • Ahold Delhaize Has an Aha Moment

    Ahold Delhaize USA has been supporting new launches from Coca-Cola’s Aha and Smartwater brands as the former enjoys its first major ad campaign since its nationwide debut a year ago.
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  • CVS Offers Prizes for Vaccinations

    CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.
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  • Stop & Shop Layers Digital onto Circular Strategy

    As the future of traditional circulars continues to evolve in an increasingly digital retail environment, Ahold Delhaize’s Stop & Shop has been testing a different type of “digital circular,” using targeted, mobile web and in-app ads to promote weekly top deals and provide product recommendations.
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  • Music to Their Ears

    Music stars have proven to be great brand ambassadors who can drive massive sales. Nashville-based Taillight has the experience and expertise to pair the right musical artist with your brand and take it to the next level. Find out more by viewing our latest infographic.
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  • Solution Provider News: May 2021

    This latest roundup includes acquisitions and anniversaries.
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  • Costco, P&G Recycle for Earth Month

    Procter & Gamble tied in to Earth Month in April to draw attention to sustainable packaging available exclusively at Costco.
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A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.