Collaboration

Albertsons Closes Loop Between Ad Spend, Sales
The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.
Walmart, Omnicom Make Media-Buying Deal
Spanning pricing, agency support, ongoing product feedback and ground-floor opportunities, the partnership delivers a variety of strategic and commercial benefits to Omnicom clients.

Halsey’s DTC Beauty Brand Rolls Out to Ulta
About-Face's exclusive deal with Ulta Beauty is the cosmetics brand’s first retail partnership.
CBD Packaging Company Tests Hemp-Based Solutions
Hippo Packaging recently unveiled a new sustainable packaging solution for CBD manufacturer Hemp Valley Farms.
Partnership Built on Trust and Innovation
A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit.
Publix Kicks Off Weekly Wellness Events
Select GreenWise Market stores in Florida are offering a wellness series that includes weekly sampling events and exercise classes throughout June.
Walmart Nabs Black-Owned DTC Brand from Viral Video
After facing some online scrutiny for a Juneteenth-themed private-label ice cream, Walmart has secured an exclusive product line from Black lifestyle brand Afro Showers.
Albertsons Expands Access to On-Site Advertising
CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns across Albertsons’ retail media network.
Catalina, Volta Partner to Enhance Brand Measurement Capabilities
The collaboration expands Catalina’s reach of place-based media offerings and allows Volta to tap into deeper media measurements for advertisers like Dole Foods.
Kroger Debuts Digital Farmers Market
Kroger and Market Wagon have partnered to pilot an e-commerce marketplace offering more than 1,150 products from local farmers and vendors.
BevAlc Brands Enter the Metaverse
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
Target Shoppers Capture Pokemon Oreos
Mondelez International utilized retail and social media to tout the limited-edition cookies’ availability at the mass merchant.
Butterfinger Targets Younger Consumers with Exclusive Video Game Content
PUBG Mobile users who purchase participating Ferrero candy products can earn special in-game Butterfinger-branded digital gear.
Snapchat Integrates eBay Listings, Stickers
Snapchat users can now share eBay listings directly into snaps using the Snapchat Camera feature on Android and iOS devices.

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.