Collaboration

Press enter to search
Close search
Open Menu

Collaboration

A collection of news, articles and other content related to collaboration between consumer goods manufacturers and retailer partners.

Sam's Club Weighs in on Celebrity Feud

Sam’s Club is reigniting the ongoing fake celebrity feud between Ryan Reynolds and Hugh Jackman for a cause effort requesting shoppers to weigh in on whose side they’re on.

Breaktime Media

Breaktime Media Launches New Content Engagement Platform

The goal of the platform is to give CPGs an upscale storytelling environment with an opportunity to personalize product solutions for shoppers in real time.

​​​​​​​Kimberly-Clark teamed with Target this summer for a program heralding the arrival of the manufacturer’s new Pull-Ups premium, plant-based training underwear line.

ShopRite is shining a spotlight on its cause efforts with multiple manufacturers through its pandemic-long “Essential Thanks” platform.

RangeMe has partnered with the Army & Air Force Exchange Service to help drive high-quality product selection and value for soldiers, airmen and their families.

Vibenomics

The location-based audio out-of-home advertising and experience company's Series A2 funding supports expansion in convenience and grocery.

Walmart earlier this year became the exclusive brick-and-mortar retailer for Lola feminine care products.

After a few months of rumblings, the retailer has officially launched CVS Media Exchange (cMx), its new digital media advertising platform, which aims to connect brands with new and existing shoppers through highly targeted content.

Walgreens and dietary supplement producer Pharmavite unveiled an exclusive partnership that offers a vitamin subscription service through the drug chain’s website.

The diffusion brand Glamsquad sells exclusively at CVS, GSQ by Glamsquad, and CoverGirl are partnering on curated beauty looks incorporating products from each brand.

As Procter & Gamble ships more toilet paper than ever before, the manufacturer continues sourcing 100% of the pulp for Charmin from third-party-certified sustainable sources and, more broadly, continues working toward its “Ambition 2030” sustainability goals.

Historically a staple of preparedness shopping, the first aid category is well suited to thrive during the pandemic as consumers have become more insistent on minimizing trips to the store. 

The convenience retailer has formed a new technology partnership with the sourcing platform to drive new product discovery and innovation at the shelf.

The retailer is luring in new parents by significantly lowering the purchase threshold shoppers need to meet in order to qualify for its "Every Day is Baby Day" bulk-purchase incentive. 

Show More