Colgate Optic White Shelf Talkers
These small but highly effective aisle interrupters accomplish several critical goals with seamless execution. They introduce a new product – Colgate Optic White from Colgate-Palmolive – in both English and Spanish. They create an in-line “home” on the shelf for the product so shoppers can easily find it (and associates can easily restock it) while also supporting the main feature/benefit statement of the product. And best of all, they are inexpensive to produce and easy to position in place. Simple, well-done merchandising can be highly effective if well planned and executed.
— From 'Ricci at Retail,' published February 2016