Publicis Groupe's CitrusAd has nabbed Mark Williamson, former vice president and head of media partnerships at Ahold Delhaize’s Peapod Digital Labs, as senior vp of client development.
Williamson spent the last decade building and scaling retail media programs inside two multinational retailers, Sam’s Club and Ahold Delhaize USA, converting marketing innovations into profitable realities for the respective organizations.
Williamson leaves Ahold Delhaize USA after nearly six years of tenure. Prior to Ahold Delhaize, Williamson held multiple emerging media and marketing positions including director of digital activation & partnership marketing at Sam’s Club. In his new role, Williamson is combining his experience with CitrusAd’s retail media IQ and advertising technology to help retailers “uncover, grow and reach their full potential as retail media businesses,” according to a news release from CitrusAd.
“The accelerated convergence of retail media, shopper marketing and e-commerce marketing has formed a new frontier of connected and programmatic media solutions that improve the performance of both digital and physical merchandising, representing a massive opportunity for retail industry growth as a whole,” Williamson said in the release. “Now feels like the right time to shift my focus from a single retailer to the broader retail industry. Not only am I doubling down on retail media, I’m also betting big that strengthening and right-sizing the retailer/adtech relationship will rise the tide for all players – including my past employers.”