In my experience, brand reps or store associates typically position the shelf talkers and interrupters. I have yet to determine what rationale anyone could have used to locate this one from Pfizer’s Centrum in front of Planters in the snack aisle, especially since the unit includes a high-value coupon. Nice presentation and a great coupon, but lousy execution – and it stayed there for more than two weeks.

— From 'Ricci at Retail,' published April 2017