Cause Marketing/ Community Programs

Press enter to search
Close search
Open Menu

Cause Marketing/ Community Programs

A collection of news, articles and other featured content about Cause Marketing/ Community Programs.

Huggies Gives a Pack at Walmart

Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.

Mondelez Collects for Charity at Walmart

Mondelez International brought back a collect-to-win game with a cause component to Walmart this summer amid the COVID-19 pandemic.

Unilever dropped a stand-alone, multi-page FSI event focused on its United For America initiative, which the manufacturer calls a "movement inspiring collective action in the wake of COVID-19."

Nature’s Bounty and Coty Inc.’s Sally Hansen have joined for a breast cancer awareness campaign at Walgreens that benefits the Susan G. Komen nonprofit.

A recent national survey of Kroger shoppers conducted by the grocer's subsidiary 84.51˚ revealed that food waste prevention is top of mind for many families as they continue to enjoy more meals together at home.

BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

The retailer and brand are putting a digital spin on their annual cause effort soliciting hair donations for children suffering from medical hair loss.

Walgreens in July launched the second iteration of its “WE Teachers” back-to-school program, which offers free tools, resources, trainings and awards to educators.

The grocer is spotlighting its e-commerce fulfillment services as parents, students and educators head into an unconventional back-to-school season amid the COVID-19 pandemic.

Dollar General Vies for Brighter Future

The dollar store chain has enlisted various manufacturers to support its latest cause campaign designed to shine a light on literacy and foster a brighter future for those in need.

Talking Rain Beverage Co.’s Sparkling Ice once again ran a rebate program at Walmart, this time as part of a larger cause effort expanding to grocery workers on the front lines of the COVID-19 crisis. 

The grocery chain reprised its “Summers Without Hunger” cause campaign in light of the COVID-19 pandemic to help provide meals to those most in need in its communities.

Procter & Gamble continued to spotlight its revamped, cause-focused rewards program and encourage consumers to "do some good" in the August edition of brandSaver.

7-Eleven modified its annual “7-Eleven Day” celebration to accommodate social distancing recommendations meant to curb the spread of COVID-19.

Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.

Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver

Procter & Gamble directly addressed consumers feeling the impact of the COVID-19 pandemic when it invited them to "do more together" in the June 2020 edition of brandSaver.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Walgreens further evolved its relationship with the for-profit Me to We Foundation and its We Charity by launching a “We Teachers” program during the 2019 back-to-school season.

Aldi teamed with Alex's Lemonade Stand Foundation to run a "Pay Your Quarter Forward" campaign this month encouraging shoppers to donate to the cancer-fighting nonprofit in stores and online.

Dollar General is tying in to the buzz surrounding Columbia Pictures' July 2 theatrical release of Spider-Man: Far From Home by running a pair of purchase incentives for Kellogg Co. and PepsiCo SKUs.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Show More