A collection of news, articles and other featured content about Cause Marketing/ Community Programs.

Cause Marketing/ Community Programs

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  • Target Elevates Brands, Nonprofits for Pride Month

    Target tied in to the celebration of Pride Month in June by spotlighting multiple brands and the LGBTQIA+ nonprofits they support, both in stores and online.
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  • Activation Gallery: Sustainability

    “Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.
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  • Walmart, Brands Discuss Social Justice at Retail

    Many retailers have made key changes in hiring, sourcing and marketing practices following the nationwide protests over racism and a resounding demand for action following the killing of George Floyd.
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  • Ahold Delhaize Celebrates Pride

    Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
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  • CVS Offers Prizes for Vaccinations

    CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.
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  • Giant Elevates Schar for Celiac Awareness

    Ahold Delhaize’s Giant Company is tying in to May’s designation as Celiac Awareness Month by propping up Dr. Schar’s namesake gluten-free brand Schar.
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  • P&G's May FSI Celebrates Moms, Olympics

    Procter & Gamble marked the May 9 observance of Mother's Day and activated its sponsorship of the Olympic Games in its latest edition of "brandSaver."
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  • P&G, Amazon Align on Sustainability

    Procter & Gamble is sending members of its P&G Good Everyday consumer rewards program to Amazon in honor of the April 22 observance of Earth Day.
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  • BJ's Rallies Shoppers to Recyclable K-Cups

    BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
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  • MyWalgreens Expands Donation Options

    Walgreens has evolved the charitable donation component of its myWalgreens loyalty program, now allowing members to donate their Walgreens Cash rewards directly to local nonprofits in their community via walgreens.com or the Walgreens mobile app.
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  • Walgreens Champions Vaccine Cause

    Walgreens has stepped up its efforts to ensure consumers have equitable access to the COVID-19 vaccine and also have the power to make an informed decision about getting the vaccine.
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  • P&G Ushers in Earth Month

    Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
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  • Viewpoint: Social Justice Playing Bigger Role at Retail

    Protests over mass shootings, attacks on Asian and Black Americans, and lack of diversity have roiled the retail landscape. In response, retailers are pledging action.
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  • Dole Touts 'Malnutrition Labels'

    The manufacturer shines a spotlight on nutrition gaps with an experiential initiative designed to create dialogue and action among shoppers.
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  • General Mills, Ahold Delhaize 'Milk' Cereal Day

    General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.
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  • Meijer, Oreo Dole Out Speakers

    The mass merchant recently teamed with Mondelez International’s Oreo for a bulk-purchase incentive drumming up support for the brand's new vanilla-flavored cookies inspired by pop star Lady Gaga.
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  • P&G Celebrates ‘International Women Day’

    Procter & Gamble tied in to the March 8 designation of "International Women's Day" for this month's edition of "brandSaver."
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  • Blue Buffalo Brings Vet Support to Walmart

    General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.
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  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
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  • Unilever 'Super Saver' Celebrates Black History

    Unilever turned the spotlight on February's designation of Black History Month in the latest edition of its stand-alone Super Saver FSI event, distributed on Feb. 14.
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  • Always, Walmart Keep Girls in Sports

    Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.
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  • P&G Rallies for the Big Game

    Procter & Gamble activated its sponsorship of the National Football League's Super Bowl 2021 in its February edition of "brandSaver."
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  • Publix, P&G Take Special Olympics Back to Basics

    Procter & Gamble and Publix recently ran their annual Torch Icon campaign that raises money for the Special Olympics and its local athletes.
  • Cheerios Rallies Walmart Shoppers

    General Mills’ Cheerios partnered with Walmart last spring to run a cause campaign benefitting military families and veterans within the retailer’s communities by raising funds for nonprofit Operation Homefront.
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A collection of news, articles and other featured content about Cause Marketing/ Community Programs.