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Cause Marketing/ Community Programs

A collection of news, articles and other featured content about Cause Marketing/ Community Programs.

P&G Rings in the New Year

Procter & Gamble kicked off the new year by spotlighting personal care items in the January edition of brandSaver.

Speedway, Coca-Cola 'Fuel Holiday Miracles'

The Coca-Cola Co. has teamed with Speedway for a pair of holiday sweepstakes that tie product purchases to donations to Children’s Miracle Network Hospitals.

Petco and General Mills’ Blue Buffalo staged a fall flight of their annual fundraiser to fight pet cancer this year.

Kellogg Co. added a timely entertainment element to its third annual hunger relief effort with Amazon.

Procter & Gamble welcomed the holiday season in the December edition of brandSaver by putting its household essentials front and center.

ShopRite is shining a spotlight on its cause efforts with multiple manufacturers through its pandemic-long “Essential Thanks” platform.

Unilever activated its United for America cause initiative for the November edition of its stand-alone Super Saver FSI event, distributed on Nov. 1.

Kimberly-Clark’s Huggies tied in to National Diaper Awareness Week by staging a cause campaign to drive sales at Walmart.

Mondelez International brought back a collect-to-win game with a cause component to Walmart this summer amid the COVID-19 pandemic.

Unilever dropped a stand-alone, multi-page FSI event focused on its United For America initiative, which the manufacturer calls a "movement inspiring collective action in the wake of COVID-19."

Nature’s Bounty and Coty Inc.’s Sally Hansen have joined for a breast cancer awareness campaign at Walgreens that benefits the Susan G. Komen nonprofit.

A recent national survey of Kroger shoppers conducted by the grocer's subsidiary 84.51˚ revealed that food waste prevention is top of mind for many families as they continue to enjoy more meals together at home.

The retailer and brand are putting a digital spin on their annual cause effort soliciting hair donations for children suffering from medical hair loss.

BJ's Wholesale Club once again tied in to back-to-school cause efforts from manufacturers such as General Mills, but it was its own P-O-P materials that led the seasonal activity this year.

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