Cause Marketing/ Community Programs

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  • BJ's Rallies Shoppers to Recyclable K-Cups

    BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
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  • MyWalgreens Expands Donation Options

    Walgreens has evolved the charitable donation component of its myWalgreens loyalty program, now allowing members to donate their Walgreens Cash rewards directly to local nonprofits in their community via walgreens.com or the Walgreens mobile app.
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  • P&G Ushers in Earth Month

    Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
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  • Walgreens Champions Vaccine Cause

    Walgreens has stepped up its efforts to ensure consumers have equitable access to the COVID-19 vaccine and also have the power to make an informed decision about getting the vaccine.
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  • Viewpoint: Social Justice Playing Bigger Role at Retail

    Protests over mass shootings, attacks on Asian and Black Americans, and lack of diversity have roiled the retail landscape. In response, retailers are pledging action.
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  • General Mills, Ahold Delhaize 'Milk' Cereal Day

    General Mills recently teamed up with all Ahold Delhaize USA chains to celebrate the March 7 designation of “National Cereal Day” and raise money for childhood hunger relief.
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  • Meijer, Oreo Dole Out Speakers

    The mass merchant recently teamed with Mondelez International’s Oreo for a bulk-purchase incentive drumming up support for the brand's new vanilla-flavored cookies inspired by pop star Lady Gaga.
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  • Dole Touts 'Malnutrition Labels'

    The manufacturer shines a spotlight on nutrition gaps with an experiential initiative designed to create dialogue and action among shoppers.
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  • Blue Buffalo Brings Vet Support to Walmart

    General Mills’ Blue Buffalo ran a cause marketing program at Walmart that brought its ongoing support of nonprofit Sierra Delta to the mass merchant.
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  • P&G Celebrates ‘International Women Day’

    Procter & Gamble tied in to the March 8 designation of "International Women's Day" for this month's edition of "brandSaver."
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  • Albertsons, Kellogg 'Feed the Love'

    Kellogg Co. teamed up with Albertsons to donate $120,000 to the retailer's Nourishing Neighbors donation program as part of a joint “Feed the Love” campaign running throughout February.
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  • Unilever 'Super Saver' Celebrates Black History

    Unilever turned the spotlight on February's designation of Black History Month in the latest edition of its stand-alone Super Saver FSI event, distributed on Feb. 14.
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  • Always, Walmart Keep Girls in Sports

    Building on a history of supporting brands’ period poverty initiatives, Walmart is once again teaming up with Procter & Gamble’s Always, this time for a cause campaign encouraging girls to stay involved in sports that build their confidence.
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  • P&G Rallies for the Big Game

    Procter & Gamble activated its sponsorship of the National Football League's Super Bowl 2021 in its February edition of "brandSaver."
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