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Cause Marketing/ Community Programs

A collection of news, articles and other featured content about Cause Marketing/ Community Programs.

7-Eleven Celebrates Its Birthday from a Distance

7-Eleven modified its annual “7-Eleven Day” celebration to accommodate social distancing recommendations meant to curb the spread of COVID-19.

Target Finds 'Partners in Pride'

Danone North America’s Silk and Johnson & Johnson joined Target as “Partners in Pride” to celebrate Pride Month in June.

Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver

Procter & Gamble directly addressed consumers feeling the impact of the COVID-19 pandemic when it invited them to "do more together" in the June 2020 edition of brandSaver.

CVS Pharmacy is tying in to May as National Arthritis Awareness Month and supporting the launch of GSK’s Voltaren arthritis pain gel.

H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.

Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.

The exclusive cereal is themed after the Washington Capitals' Alex Ovechkin and leverages Snapchat Lens Studio for an interactive game.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Petco for the first time is stocking shoes for humans as part of a cause-driven brand partnership with Skechers' Bobs from Skechers brand.

Walgreens further evolved its relationship with the for-profit Me to We Foundation and its We Charity by launching a “We Teachers” program during the 2019 back-to-school season.

Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.

Retailers are ramping up their Pride Month merchandising plans as the demand for LGBTQ-themed products rises.

Armed with insights such as four out of five negative tweets regarding beauty and body image come from women, Unilever’s Dove brand felt compelled to start a social movement reversing the conversation on social media, while raising awareness in-store.

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