Procter & Gamble touted its new rewards program as a way to "Do Some Good" by purchasing P&G brands in support of aid for causes including COVID-19 in the July 2020 edition of brandSaver
Procter & Gamble directly addressed consumers feeling the impact of the COVID-19 pandemic when it invited them to "do more together" in the June 2020 edition of brandSaver.
H-E-B held a “Texas-sized” virtual graduation ceremony including a live performance from singer Marren Morris last month for high school and college seniors stuck at home.
Walmart this year gave the month of September the new designation of “Best of Baby Month,” deploying a unifying signage package, heavy digital support and a first-ever car seat trade-in event.
Walgreens further evolved its relationship with the for-profit Me to We Foundation and its We Charity by launching a “We Teachers” program during the 2019 back-to-school season.
Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.
Armed with insights such as four out of five negative tweets regarding beauty and body image come from women, Unilever’s Dove brand felt compelled to start a social movement reversing the conversation on social media, while raising awareness in-store.
