Cause Marketing/ Community Programs

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  • Target Elevates Brands, Nonprofits for Pride Month

    Target tied in to the celebration of Pride Month in June by spotlighting multiple brands and the LGBTQIA+ nonprofits they support, both in stores and online.
    a group of people standing in front of a store

  • Activation Gallery: Sustainability

    “Making a difference” … “Green” … “Recyclable.” These are the messages brands and retailers are increasingly delivering as they market and merchandise sustainable products both in-store and online.
    a store filled with lots of food

  • Walmart, Brands Discuss Social Justice at Retail

    Many retailers have made key changes in hiring, sourcing and marketing practices following the nationwide protests over racism and a resounding demand for action following the killing of George Floyd.
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  • Ahold Delhaize Celebrates Pride

    Ahold Delhaize USA is amplifying its Pride Month promotions this year, making clear its stance on LGBTQ+ rights with help from likeminded CPG partners.
    a close up of food

  • CVS Offers Prizes for Vaccinations

    CVS is addressing COVID-19 vaccine hesitancy by encouraging shoppers to get vaccinated with a #OneStepCloser sweepstakes dangling social trips and other prizes from participating CPG manufacturers and other sponsors.
    a sign above a body of water with a city in the background

  • Giant Elevates Schar for Celiac Awareness

    Ahold Delhaize’s Giant Company is tying in to May’s designation as Celiac Awareness Month by propping up Dr. Schar’s namesake gluten-free brand Schar.
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  • P&G's May FSI Celebrates Moms, Olympics

    Procter & Gamble marked the May 9 observance of Mother's Day and activated its sponsorship of the Olympic Games in its latest edition of "brandSaver."
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  • P&G, Amazon Align on Sustainability

    Procter & Gamble is sending members of its P&G Good Everyday consumer rewards program to Amazon in honor of the April 22 observance of Earth Day.
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  • BJ's Rallies Shoppers to Recyclable K-Cups

    BJ’s Wholesale Club is promoting sustainability during April's designation as Earth Month by showing support for Keurig Dr Pepper’s national incentive program for recyclable K-Cup pods.
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  • MyWalgreens Expands Donation Options

    Walgreens has evolved the charitable donation component of its myWalgreens loyalty program, now allowing members to donate their Walgreens Cash rewards directly to local nonprofits in their community via walgreens.com or the Walgreens mobile app.
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  • Walgreens Champions Vaccine Cause

    Walgreens has stepped up its efforts to ensure consumers have equitable access to the COVID-19 vaccine and also have the power to make an informed decision about getting the vaccine.
    John Legend sitting at a table using a laptop computer

  • P&G Ushers in Earth Month

    Procter & Gamble tied in to April's designation as "Earth Month" by spotlighting sustainable packaging and its other sustainability initiatives in its latest edition of "brandSaver."
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  • Viewpoint: Social Justice Playing Bigger Role at Retail

    Protests over mass shootings, attacks on Asian and Black Americans, and lack of diversity have roiled the retail landscape. In response, retailers are pledging action.
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  • Dole Touts 'Malnutrition Labels'

    The manufacturer shines a spotlight on nutrition gaps with an experiential initiative designed to create dialogue and action among shoppers.
    a sign on a pole on a city street
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A collection of news, articles and other featured content about Cause Marketing/ Community Programs.