Catalina Names New CFO

Charlie Menchaca
Managing Editor
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Bob Reich

Robert “Bob” Reich is joining shopper-intelligence leader Catalina as Chief Financial Officer, effective immediately. 

As a member of the company’s executive committee, Reich will report directly to CEO Wayne Powers.

For the last five years, Reich served as EVP and CFO of Tampa-based Syniverse Holdings, Inc., a global software and services provider connecting mobile network operators and enterprises in nearly 200 countries. 

At Syniverse, Reich oversaw all financial operations and teamed with executive management to implement transformational growth strategies to enhance shareholder value.

Previously, as SVP and CFO for Hawaiian Telcom Communications, Inc., from 2007-2015, Reich completed a financial restructuring that positioned the company for long-term stability and a return to growth. 

Before that, Reich served as VP, controller and treasurer for McLeodUSA from 2002-2007, and as assistant VP, corporate financial planning and assistant controller at Wisconsin Central Transportation Corp. from 1993-2002. 

Reich began his career with Deloitte in Chicago after earning a BA in Business Administration from Carthage College and becoming a CPA. 

“[Reich] is an accomplished leader with over 25 years of business and financial management expertise with public and private equity-sponsored companies,” Powers said. “He has extensive experience in strategic planning, mergers and acquisitions, capital markets, investor relations and operational accounting. His success at developing and leading diverse teams to achieve corporate strategies will be especially valuable to us as we continue to invest in innovation. 

“Our aggressive investments over the last 15 months have led to new data-driven products and actionable insights that are helping our retail and CPG partners better understand and engage shoppers on a massive scale. Bob will be key to driving further growth.”

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