After years of helping Walgreens deliver value to customers in-store via promotional offers and coupons printed at check-out, shopper intelligence firm Catalina is extending its collaboration with Walgreens into the digital channel.
St. Petersburg, FL-based Catalina will now support the retailer’s rapidly evolving omnichannel strategy, increasing awareness of account-specific marketing programs that deliver incremental value to Walgreens shoppers, particularly in the advance care, personal care, wellness and seasonal categories.
“As shopping behaviors continue to evolve, the desire for convenience – and the need for value – are at all-time highs. We are excited to expand our collaboration with Walgreens to include digital solutions that will create an even more seamless, personalized customer journey as part of their omnichannel platform delivering highly relevant promotions and offers for value-seeking shoppers,” said Wesley Bean, Senior Vice President of U.S. Retail for Catalina.
Walgreens first enlisted Catalina to power its Register Rewards print program in 2005.