Casey's Reimagines Merchandising with RangeMe
Casey's General Stores has entered into a technology partnership with RangeMe to streamline and scale current product sourcing initiatives as well as tap into the sourcing platform's pipeline of innovative products and leverage the industry insights it provides.
"Our diverse guest mix means we are continually looking for new products and evaluating our product mix to ensure we are aligning what's on our shelves to reflect the preferences and needs of our guests," said Tom Brennan, Chief Merchandising Officer, Casey's General Stores. "By signing on with RangeMe, we are excited at the potential to strengthen Casey's as a destination where consumers know they can find the best and most relevant products at a great value."
Operating in 16 states with more than 2,200 stores, partnering with RangeMe also helps Casey's move forward on a new strategic initiative that reimagines how their stores are merchandised. This ultimately will provide increased direct access to suppliers and products that will help the retailer tailor its product mix and create localized assortments.
"Casey's is committed to meeting their consumers' needs through the right product assortment and is dedicated to working with brands that give their stores a strong regional impression," says Nicky Jackson, CEO of RangeMe. "With more than 150,000 suppliers on our platform, and more joining every week, there is a vast capacity to create a destination experience where their guests can come to find the products they love."
"Creating a welcoming store environment is what keeps consumers returning," Jackson says, "and new product discovery is essential to that development. When a consumer walks in and sees exactly what they're looking for, or new brands they didn't know they were looking for, they connect with that retailer — and they can't wait to come back."