Case Studies

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores? Cortne Younk, Nestle Starbucks Coffee's manager, shopper marketing - Target, and her team tackled this question and more when they partnered with Target — where tea rarely receives display space — on a program for the launch of Teavana super-premium hot tea sachets.

Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.

Sam’s Club is incentivizing digital orders of Procter & Gamble brands placed on samsclub.com for home delivery or Club Pickup, or those made in-club using the Scan & Go app.

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.