Case Studies

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

ShopRite ran a "Hot, Hot, Hot Summer Sale" this year in lieu of its annual "Summer Can Can Sale."  

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores? Cortne Younk, Nestle Starbucks Coffee's manager, shopper marketing - Target, and her team tackled this question and more when they partnered with Target — where tea rarely receives display space — on a program for the launch of Teavana super-premium hot tea sachets.

Staples is shining a spotlight on HP's revamped ink-replacement service that promises free printing "for life."

Target is kicking off the new year by teaming with Funko to debut an exclusive figurine from the manufacturer every Friday in January and February on target.com.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.