Case Studies

Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

Petco rolled out a comprehensive marketing campaign to support the nutrition standards it recently introduced as part of a broader repositioning that addresses changes in the marketplace.

Johnson & Johnson launched a series of campaigns last year to reach new customers and drive incremental sales across its Aveeno portfolio with the help of Quotient Technology.

Energizer Holdings and Walgreens went head-to-head for five weeks this winter as Energizer national-brand products were merchandised side by side with the retailer’s store brand.

Procter & Gamble used this month's edition of brandSaver to support the March 8 designation of "International Women's Day."

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

Specialty beverage retailer BevMo! is testing the voice-activated in-store shopping assistant introduced by The Mars Agency in early 2018.

Working with Eversight, brands can test with consumers and optimize offers.

Suave partners with Shopkick for Veteran’s Day promotion at Walmart.

A cultural transformation is underway at Walmart as the retailer makes heavy investments in artificial intelligence and machine learning to keep up with changing customer preferences, assess new innovations and fight off emerging tech-enabled competitors.

As feminine hygiene brands launch initiatives aimed at helping girls in need access period products, Walmart is jumping in to support the cause efforts.