Case Studies

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Case Studies

A collection of featured Case Studies.

PetSmart Treats Loyal Shoppers

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Kiosk Enables Shoppers to Create Custom Jackets

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

Albertsons Cos. strengthened its own brand portfolio with an infusion of ice cream varieties in time for summer.

CVS/pharmacy upped its beauty game by dangling a free, eight-piece beauty bag with purchase of $30 worth of eligible beauty and personal care products.

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

Hanesbrands and Target are not renewing their contract for the exclusive C9 by Champion activewear line.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores? Cortne Younk, Nestle Starbucks Coffee's manager, shopper marketing - Target, and her team tackled this question and more when they partnered with Target — where tea rarely receives display space — on a program for the launch of Teavana super-premium hot tea sachets.

Walmart has begun differentiating between online and in-store prices to make the latter operations more profitable.

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

ShopRite ran a "Hot, Hot, Hot Summer Sale" this year in lieu of its annual "Summer Can Can Sale."  

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