Case Studies

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Case Studies

A collection of featured Case Studies.

P2PX Aug. 19 Engaging Shoppers session

Expo Panel: Best Practices for Engaging Today's Shoppers

Brand marketers have had to think on their toes to continue engaging shoppers in the face of drastic changes in shopper behavior and disruption of shopper operations brought about by the COVID-19 pandemic.

Costco Offers Rebate on P&G Purchases

Costco staged a promotion with Procter & Gamble dangling a free $25 Costco cash card rebate with purchase of $100 worth of product from eligible brands.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

ShopRite ran a "Hot, Hot, Hot Summer Sale" this year in lieu of its annual "Summer Can Can Sale."  

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

CVS/pharmacy recently rolled out a new ScriptPath prescription management system meant to improve patient outcomes and safety.

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

Gia Cyrier pulls from agency experience to grow her Mini Emporium business.

Walgreens this year expanded its back-to-school program in partnership with Me to We, introducing a collection of school-related merchandise that when purchased triggers unspecified "impact" that helps fund a child's education in a developing community.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores? Cortne Younk, Nestle Starbucks Coffee's manager, shopper marketing - Target, and her team tackled this question and more when they partnered with Target — where tea rarely receives display space — on a program for the launch of Teavana super-premium hot tea sachets.

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

Target staged a "Fun Run" sale last week, leveraging its "Target Run" marketing platform to shine a spotlight on multiple weeklong Cartwheel deals across various categories.

Sam’s Club is incentivizing digital orders of Procter & Gamble brands placed on samsclub.com for home delivery or Club Pickup, or those made in-club using the Scan & Go app.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

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