01/05/2020
Campbell's Stages a 'Joy Night In' at Walmart
Campbell Soup Co. pooled its shopper marketing dollars with its media spend this holiday season, leveraging a sponsorship with Hallmark Channel parent company Crown Media to earn prime merchandising space in Walmart’s Action Alley.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing